Teyana Taylor Teams with Calvin Klein for New Perfectly Fit Custom Lift Bra Campaign.

Calvin Klein introduces the new Perfectly Fit Custom Lift bra, unveiling its Fall 2026 underwear campaign starring award-winning actor, director and performer Teyana Taylor, whose dynamic movement brings the bra’s innovations to life through a sensual Calvin Klein lens.

The new Perfectly Fit Custom Lift bra is designed to deliver personalized shaping, natural-looking lift and lightweight comfort for everyday wear. Directed by Gordon Von Steiner, the campaign puts the Perfectly Fit Custom Lift bra in motion, drawing on Teyana’s background as an artist to showcase its lightweight support and freedom of movement. Set to Tina Turner’s “The Best”, Teyana moves from intimate moments to bold choreography, channeling the bra’s new functionality through Calvin Klein signature visual language.

“When I feel good in what I’m wearing, you can see it in the way I move,” said Teyana Taylor. “I need something that can keep up with me—whether I’m on a red carpet, performing, running around with my kids or just at home. That’s what I love about the Perfectly Fit Custom Lift bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe and I can just be me.”

The Perfectly Fit Custom Lift bra and campaign launch globally on September 22 across Calvin Klein retail, online and social platforms, as well as high-impact out-of-home placements.