{"id":9827,"date":"2025-03-02T08:22:11","date_gmt":"2025-03-02T08:22:11","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/how-elon-musk-uses-internet-slang-to-marshal-his-army-of-online-fans\/"},"modified":"2025-03-02T08:22:11","modified_gmt":"2025-03-02T08:22:11","slug":"how-elon-musk-uses-internet-slang-to-marshal-his-army-of-online-fans","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/how-elon-musk-uses-internet-slang-to-marshal-his-army-of-online-fans\/","title":{"rendered":"How Elon Musk Uses Internet Slang to Marshal His Army of Online Fans"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">In 2010, a woman in Sakura, Japan, posted photos of her well-manicured Shiba Inu to her digital journal. The dog, Kabosu, shot her owner a wide-eyed glance, a comic image that quickly jumped from Tumblr to Twitter to Facebook and to the rest of the internet.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">A meme legend was born. Someone on Reddit <a class=\"css-yywogo\" href=\"https:\/\/www.reddit.com\/r\/ads\/comments\/dsxz3\/lmbo_look_this_fukken_doge\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">called<\/a> the dog \u201cDOGE,\u201d a nonsensical nickname that stuck. Another minted a cryptocurrency in DOGE\u2019s name.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Now, <a class=\"css-yywogo\" href=\"https:\/\/x.com\/knowyourmeme\/status\/1890055366358319576\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">15 years later<\/a>, in the fast churn of internet culture, DOGE is considered very old. But try telling that to Elon Musk, who <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/02\/18\/upshot\/doge-contracts-musk-trump.html\" title=\"\">has co-opted<\/a> \u201cDOGE\u201d for the name of his effort to gut the machinery of the federal government \u2014 more formally, the Department of Government Efficiency.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">It is one of dozens of old-internet ephemera that are baked into his everyday vocabulary. A brief scroll through Mr. Musk\u2019s X feed reveals a menagerie of aging memes and lingo \u2014 dad jokes for the very online. They include:<\/p>\n<ul class=\"css-1le37cb ez3869y0\">\n<li class=\"css-1i3ul0c eoqvrfo0\">\n<p class=\"css-1il0jfh evys1bk0\">Frequent references to \u201c420,\u201d a half-century-old slang term for smoking marijuana said to have started in a high school in Northern California. (After smoking what looked like a blunt live on the Joe Rogan podcast, Mr. Musk briefly changed his Twitter bio to \u201c420.\u201d)<\/p>\n<\/li>\n<li class=\"css-1i3ul0c eoqvrfo0\">\n<p class=\"css-1il0jfh evys1bk0\">Regularly including the number \u201c69,\u201d a slang term for a sex act that has been around since at least the Kama Sutra. (Mr. Musk, who is 53 years old, is quick to point out that his birthday falls 69 days after 4\/20.)<\/p>\n<\/li>\n<li class=\"css-1i3ul0c eoqvrfo0\">\n<p class=\"css-1il0jfh evys1bk0\">Calling things that he supports \u201cepic\u201d or \u201cbased.\u201d These are adjectives favored by frequent users of Reddit and popularized by fans of <a class=\"css-yywogo\" href=\"https:\/\/www.wired.com\/2015\/05\/avengers-jossiest-lines\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Joss Whedon<\/a>, a director who created the \u201cBuffy the Vampire Slayer\u201d television series in the late 1990s and went on to direct two of the Avengers movies. (Mr. Musk has said he wants to create \u201cbased\u201d artificial intelligence with his chatbot, Grok, and recently <a class=\"css-yywogo\" href=\"https:\/\/www.marketwatch.com\/livecoverage\/tesla-earnings-stock-q4-results-sales-ev-robotaxi-incentives\/card\/elon-musk-predicts-epic-2026-and-ridiculous-2027-10r5SBUxQlKFXU7p6ra1\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">told Tesla investors<\/a> he expected an \u201cepic\u201d 2026 ahead for the company.)<\/p>\n<\/li>\n<\/ul>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Musk\u2019s slang may seem inscrutable to people who aren\u2019t steeped in online culture. But to his fans, Mr. Musk\u2019s dated sensibilities are a kind of internet comfort food \u2014 and a nod to a shared, aggrieved worldview.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Mr. Musk\u2019s posts are full of the language of warfare and conquest portrayed in video games. That loaded language is a rallying cry for gamers and others from Mr. Musk\u2019s very online world who \u2014 if they have a common political ideology \u2014 see in him someone who shares their skepticism of authority and their belief that America has gone too \u201cwoke.\u201d To them, Mr. Musk\u2019s online updates about what DOGE is up to come across as far more honest than a press release or news conference or \u2014 worst of all \u2014 something they read in the mainstream media. (It\u2019s a strategy that recalls <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/interactive\/2019\/11\/02\/us\/politics\/trump-twitter-presidency.html\" title=\"\">Donald Trump\u2019s use of Twitter<\/a> to signal authenticity during his first administration.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe\u2019re living in the revenge of the nerds era,\u201d Hasan Piker, a popular, politically progressive online personality who is not a fan of Mr. Musk, said in an interview. \u201cThis is the real, actual revenge of the nerds.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Musk did not respond to a request for comment.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Every photo of Mr. Musk wielding a chain saw while wearing \u201cdeal with it\u201d sunglasses indoors (<a class=\"css-yywogo\" href=\"https:\/\/knowyourmeme.com\/memes\/deal-with-it\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">another meme<\/a>) represents a triumph of the nerd culture he has long identified with. On Wednesday, he attended the first meeting of President Trump\u2019s new cabinet wearing a T-shirt that said \u201cTech Support.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">His fans speak back to him in his language. They send suggestions on how DOGE can fix the government by dismantling entire sections of it, often coded in the language of images typically found on Reddit. (Wojak, a <a class=\"css-yywogo\" href=\"https:\/\/lifehacker.com\/entertainment\/the-out-of-touch-adults-guide-to-kid-culture-whats-wojaks\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">crudely drawn character<\/a> popularized on the message board 4chan, is a perennial favorite.)<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Mr. Musk prods his more than 200 million X followers for help with decisions in online polls. And he listens. The conversation becomes a feedback loop of insider jokes for the billionaire, who once hosted \u201cSaturday Night Live\u201d and prides himself on his sense of humor. (Mr. Musk sometimes overestimates his popularity in the comedy world. Once he joined the comedian Dave Chappelle on a stage in San Francisco. He was <a class=\"css-yywogo\" href=\"https:\/\/www.youtube.com\/watch?v=bpfKJo8aYd8\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">booed<\/a>.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cAnyone can find their own community, even if it\u2019s a community frozen in 2010,\u201d Brian Feldman, an <a class=\"css-yywogo\" href=\"https:\/\/bnet.substack.com\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">internet culture writer<\/a> who has long followed Mr. Musk\u2019s exploits, said in an interview.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But to those steeped in modern internet culture, Mr. Musk\u2019s communication style is far from on trend. That is especially so when even current terms like \u201cno cap\u201d (translation: no lie) or \u201clowkey fell off\u201d (waned in popularity or relevance) are already showing their age. As with recent questions about Mr. Musk\u2019s <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/26\/technology\/elon-musk-video-games-diablo-path-of-exile.html\" title=\"\">claims of superior video game skills<\/a>, they see cracks in his supernerd facade.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cMore than people would like to admit, they often become trapped in the internet they first encounter,\u201d Mr. Feldman said. <\/p>\n<p class=\"css-at9mc1 evys1bk0\">Last week, Mr. Musk appeared at a conservative political conference wearing dark sunglasses, a big gold chain and a T-shirt that said he was \u201cnot procrastinating\u201d but instead working on \u201cside quests\u201d (a common practice in sprawling role-playing games). He played off the quote from the Hindu scripture Bhagavad Gita that <a class=\"css-yywogo\" href=\"https:\/\/www.wired.com\/story\/manhattan-project-robert-oppenheimer\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Robert Oppenheimer said was going through his mind<\/a> as he tested the first atomic bomb: Now, I am become Death. The destroyer of worlds.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cI am become meme,\u201d Mr. Musk said to a mostly mute crowd. \u201cThere\u2019s living the dream and there\u2019s living the meme, and that\u2019s pretty much what\u2019s happening.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Even some of his most fervent followers on X recoiled. \u201cElon Musk fell off lowkey,\u201d one user wrote.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Musk\u2019s online vocabulary is a reminder of 2010, when nerd culture was ascendant. Reddit was a meme factory for favorites like <a class=\"css-yywogo\" href=\"https:\/\/knowyourmeme.com\/memes\/lolcats\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Lolcats<\/a> and <a class=\"css-yywogo\" href=\"https:\/\/knowyourmeme.com\/memes\/sites\/cheezburger\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">icanhazcheeseburger<\/a>. Gamers gathered in web forums or on online role playing games to hang out and fight through digital dungeons.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">This was also the beginning of Mr. Musk\u2019s metamorphosis from mere billionaire to internet celebrity. That year, he appeared as himself in the second \u201cIron Man\u201d film. His online fans ate it up. <\/p>\n<p class=\"css-at9mc1 evys1bk0\">All of this also coincided with the rise of Web 2.0, a more social version of the internet. Twitter \u2014 long before Mr. Musk bought it and renamed it \u2014 was a town square. Facebook moved beyond likes and status updates with \u201cGroups,\u201d a feature that allowed people to form their own smaller communities. The chat forum 4chan was full of anonymous, often angry online trolls who bonded over vulgar behavior.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">While online groups had existed for years, the newer social networks were more tightly knit and rewarded the behavior that Mr. Musk often displays today. The right kind of posts could pick up steam and shoot across the internet.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-5\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Provocateurs moved beyond small-scale trolling to aggressive mass movements, such as <a class=\"css-yywogo\" href=\"https:\/\/www.vox.com\/2014\/9\/6\/6111065\/gamergate-explained-everybody-fighting\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Gamergate<\/a>, a targeted harassment campaign against a female game designer by video game players who claimed she represented a lack of ethics in games journalism. It morphed into a social movement that fought diversity, feminism and what gamers saw as overly progressive values in film, television, literature and the video game industry \u2014 a viewpoint that Mr. Musk shares.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Gamergate also signaled that digital demonstrations could, for better or worse, lead to real-world change.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Musk\u2019s tweeting style changed from anodyne company updates to more overt trolling. In 2018, he tweeted that he had secured a buyout offer for Tesla for a stock price of $420. Once, when a competing car company tried undercutting him on price, Mr. Musk said that he would drop the cost of his Tesla Model X to $69,420.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe gauntlet has been thrown down!\u201d he proclaimed on Twitter. \u201cThe prophecy has been fulfilled.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Unlike other tech billionaires, who seemed to live lives far removed from regular internet folk and became less online the richer they got, Mr. Musk was making himself relatable with memes, absurdity and relentless posting. And parts of the online world embraced him.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-6\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cMany people find him off-putting, I think,\u201d said <a class=\"css-yywogo\" href=\"https:\/\/x.com\/coldhealing\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">coldhealing<\/a>, a pseudonymous <a class=\"css-yywogo\" href=\"https:\/\/www.pi.fyi\/p\/coldhealing\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">cultural commentator<\/a> who regularly follows Mr. Musk and other social movements online, in an interview. \u201cBut there are many people who he resonates with, and even though I think it\u2019s 10 percent of the population max, it\u2019s an influential 10 percent.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-7\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Mr. Musk\u2019s online life became even more bombastic after the Covid pandemic began in 2020. He attacked Tesla short-sellers and California state officials who wouldn\u2019t let him <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2020\/05\/09\/business\/coronavirus-elon-musk-tesla-california.html\" title=\"\">reopen a Tesla factory<\/a>. In 2023, he even live-tweeted photos of himself driving to Mark Zuckerberg\u2019s house, threatening to wrestle the chief executive of Facebook. (They were, at the time, in the <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2023\/07\/01\/technology\/elon-musk-mark-zuckerberg-cage-match.html\" title=\"\">throes of organizing a real fighting match<\/a> between them. It never happened.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">He posted himself playing Elden Ring, Path of Exile and other video games like Diablo IV. One of the world\u2019s wealthiest men was telling gamers that he was one of them.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mark Kern, a former video game executive at Blizzard, wrote in a post to X last week that people should not mess with gamers. \u201cWe\u2019re forged by endless boss battles against impossible odds. We do not give up. We do not stop. We are the terminators of the culture war.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cYes,\u201d Mr. Musk wrote, quoting the post.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Conservatives who don\u2019t spend a lot of time online have also embraced the image of Mr. Musk taking a chain saw to what they see as a bloated federal government, even if many of them aren\u2019t exactly sure what he\u2019s trying to say or when they\u2019re supposed to laugh.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-8\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cIt\u2019s validation from people who have no idea what he\u2019s saying, but still think he\u2019s speaking this expert language,\u201d said Mr. Feldman, the internet culture writer.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But Mr. Musk may be finding his online limits. It was difficult for some of his followers to shake off last week\u2019s stage appearance at the Conservative Political Action Conference, which reminded them that it is hard to stay cool when you are, in fact, not very young. (<a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/05\/24\/world\/asia\/kabosu-doge-meme-dead.html\" title=\"\">Kabosu did not live<\/a> to see the meme she inspired enter American political life. The 18-year-old Shiba Inu died last year.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cAnyone else feel the vibe-shift in tpot\/tech?\u201d one X user wrote, referring to an online community called \u201cThis Part of Twitter,\u201d which is largely composed of tech workers who have historically warmed to Mr. Musk. In other words, Mr. Musk was starting to look a little out of touch and increasingly unpopular.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Nonetheless, Mr. Musk seems to be doubling down. His posting to X has increased in recent weeks, some days numbering in the hundreds. And he is still being validated by his fans.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On Thursday, Mr. Musk posted another meme to his X account \u2014 one of dozens of posts he had made that morning. In it was a photo of Mel Gibson as Mad Max in \u201cThe Road Warrior,\u201d the early-1980s action thriller about a shotgun-toting nomad navigating a postapocalyptic world. In bold lettering, the meme said: \u201cLadies, it\u2019s time to start thinking whether the guy you\u2019re dating has postapocalyptic warlord potential.\u201d (Film buffs may note that Max\u2019s wife and daughter were killed by a biker gang in the first \u201cMad Max\u201d film.)<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-9\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">One follower replied with a photo of a man wearing a Trojan helmet and body armor with an assault rifle in one hand and a spear in the other. It was one of more than 7,000 replies.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cYup,\u201d the follower said, adding a fire emoji.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/03\/02\/technology\/elon-musk-internet-slang.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2010, a woman in Sakura, Japan, posted photos of her well-manicured Shiba Inu to her digital journal. The dog,<\/p>\n","protected":false},"author":1,"featured_media":9828,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[513,123,3420,511,1224,510,2022,118,125],"class_list":["post-9827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-computer-and-video-games","tag-computers-and-the-internet","tag-cyberharassment","tag-elon","tag-government-efficiency-department-us","tag-musk","tag-slang","tag-social-media","tag-x-formerly-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Elon Musk Uses Internet Slang to Marshal His Army of Online Fans - World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/worldnews\/how-elon-musk-uses-internet-slang-to-marshal-his-army-of-online-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Elon Musk Uses Internet Slang to Marshal His Army of Online Fans - World News\" \/>\n<meta property=\"og:description\" content=\"In 2010, a woman in Sakura, Japan, posted photos of her well-manicured Shiba Inu to her digital journal. 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