{"id":97355,"date":"2026-09-03T14:54:32","date_gmt":"2026-09-03T14:54:32","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/good-good-golf-ceo-matt-kendrick-resigns-after-furor-over-callaway-ad\/"},"modified":"2026-09-03T14:54:32","modified_gmt":"2026-09-03T14:54:32","slug":"good-good-golf-ceo-matt-kendrick-resigns-after-furor-over-callaway-ad","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/good-good-golf-ceo-matt-kendrick-resigns-after-furor-over-callaway-ad\/","title":{"rendered":"Good Good Golf CEO Matt Kendrick resigns after furor over Callaway ad"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"article-0\">\n  <!-- lil observer --><br \/>\n      <span class=\"content__observer-marker content__observer-marker--fixed lazyload\"\/><\/p>\n<section class=\"content__body\">\n<p>Good Good Golf CEO Matt Kendrick and President Joe Flannery left the company on Wednesday, according to an internal company email shared with CBS News. Their departures follow a <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/callaway-golf-good-good-ad-apology\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">backlash over a co-branded Callaway Golf ad<\/a><\/span> that was panned as sexist and trivializing violence against women.<\/p>\n<p>Nahid Giga, a co-founder of Good Good Golf and one of its first investors, will step in as interim CEO effective immediately, according to the Sept. 2 email from Good Good Golf Chief Financial Officer Alex Puchala.\u00a0<\/p>\n<p>The management shakeup comes amid widespread public criticism over the ad, which was released online and quickly pulled after viewers objected to its depiction of a male golfer shoving a female golfer to the ground when she tries to use his driver.\u00a0<\/p>\n<p>In the aftermath of the controversy, Callaway <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/good-good-golf-callaway-backlash-ad\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">ended its three-year partnership<\/a><\/span> with the digital media company, and Good Good also said it would step back from sponsoring one of the PGA Tour&#8217;s tournaments this fall.\u00a0<\/p>\n<p>Good Good\u00a0<a href=\"https:\/\/x.com\/ellynbriggs\/status\/2092281898772906450?s=46&amp;t=CJPyM08r9mBZuIS1br7G2g\" target=\"_blank\" rel=\"noopener\">has said<\/a>\u00a0the ad was supposed to be a parody of the horror movie &#8220;Obsession,&#8221; but critics failed to see the humor and condemned the video for making light of violence against women.\u00a0<\/p>\n<p>Both Good Good and Callaway apologized for the ad. But Kendrick on Aug. 28 <a href=\"https:\/\/x.com\/mattkendrick\/status\/2093241737644827008?s=20\" target=\"_blank\" rel=\"noopener\">posted<\/a> on social media that Callaway Golf had asked &#8220;us to take the fall and then drops us in a coordinated media blitz.&#8221;<\/p>\n<p>&#8220;This is a difficult day for the entire Good Good family,&#8221; Puchala wrote in the email, which was sent to company employees. &#8220;Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport. What began as a small group of friends playing golf is now a growing global community.&#8221;<\/p>\n<p>Puchala added that Garrett Clark \u2014 a co-founder of Good Good who portrayed the male golfer in the ad \u2014 will remain at the firm.\u00a0<\/p>\n<p>&#8220;Garrett and the creator team will keep doing what they do best, making great content and engaging our fans who are eager to see and hear from us,&#8221; Puchala wrote.\u00a0<\/p>\n<section class=\"content__body--footer\">\n<p class=\"content__meta--editors\">\n      Edited by<\/p>\n<p>                                  <a href=\"https:\/\/www.cbsnews.com\/team\/alain-sherter\/\" class=\"byline__author__link\" data-invalid-url-rewritten-http=\"\">Alain  Sherter<\/a>\n                      <\/p>\n<\/section>\n<p>  <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  \">\n        <\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<p class=\"content__tags__label\">In:<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/good-good-golf-ceo-matt-kendrick-resigns\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good Good Golf CEO Matt Kendrick and President Joe Flannery left the company on Wednesday, according to an internal company<\/p>\n","protected":false},"author":1,"featured_media":97356,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[9289,5552],"class_list":["post-97355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories","tag-callaway-golf","tag-golf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good Good Golf CEO Matt Kendrick resigns after furor over Callaway ad - World News<\/title>\n<meta name=\"description\" content=\"The top two executives at digital marketing company Good Good Golf are leaving after a controversial ad was panned as sexist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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