{"id":96465,"date":"2026-08-28T22:37:01","date_gmt":"2026-08-28T22:37:01","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/juul-can-sell-updated-e-cigarette-with-age-verification-system-fda-says\/"},"modified":"2026-08-28T22:37:01","modified_gmt":"2026-08-28T22:37:01","slug":"juul-can-sell-updated-e-cigarette-with-age-verification-system-fda-says","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/juul-can-sell-updated-e-cigarette-with-age-verification-system-fda-says\/","title":{"rendered":"Juul can sell updated e-cigarette with age-verification system, FDA says"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Vaping company Juul Labs on Friday received federal permission to sell an updated version of its <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/juul-sell-tobacco-menthol-e-cigarettes-fda-decides\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">e-cigarette<\/a><\/span>, which includes an optional age-verification system designed to prevent underage use.<\/p>\n<p>The decision from the Food and Drug Administration allows the company to sell a new version of its top-selling vaping device for the first time since it launched more than a decade ago. In recent years, the company has had to lay off hundreds of employees while paying roughly $3 billion to settle government and private lawsuits over teen use of its products.<\/p>\n<p>Juul plans to market the new device under the brand name Juul2, along with updated versions of its tobacco- and menthol-flavored cartridges. In 2019, the company discontinued several flavors, including mango, mint and creme, that drove most of its sales but were favored by teens.<\/p>\n<p>In a statement Friday, Juul CEO K.C. Crosthwaite said the company plans to seek authorization for &#8220;a portfolio of flavors \u2014 beyond tobacco and menthol \u2014 that are targeted to adult nicotine consumers.&#8221;<\/p>\n<div class=\"embed__float-wrap\">\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\" data-ads=\"{\" extrawordcount=\"\">\n<p>      <span class=\"img embed__content \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/08\/28\/c98cc409-e222-4ffb-94b5-95f2bed21edd\/thumbnail\/620x454\/751c42522cc0f488831875e171fb2a43\/ap26240674505739.jpg#\" alt=\"Juul Vaping Device \" height=\"454\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/08\/28\/c98cc409-e222-4ffb-94b5-95f2bed21edd\/thumbnail\/620x454\/751c42522cc0f488831875e171fb2a43\/ap26240674505739.jpg 1x, https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/08\/28\/c98cc409-e222-4ffb-94b5-95f2bed21edd\/thumbnail\/1240x908\/7f92e305a582958516719eed0b25ea43\/ap26240674505739.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">This undated photo provided by Juul Labs Inc. on Aug. 28, 2026, shows an updated version of the company&#8217;s e-cigarette.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Juul Labs Inc. via AP<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<\/p><\/div>\n<p>The latest announcement is not an approval or endorsement, and people who do not smoke should not use Juul or any other e-cigarettes, according to regulators. The FDA decision means that smokers who switch completely to Juul can reduce their exposure to deadly carcinogens and other chemicals found in traditional cigarettes.<\/p>\n<p>According to company studies reviewed by the FDA, between 20% to 50% of smokers who used Juul products were able to stop smoking at the end of six weeks. The rates of quitting varied based on which flavors were used.<\/p>\n<p>The FDA says it &#8220;considers the risks and benefits to the U.S. population as a whole \u2014 including the benefits to adults who currently use tobacco products and switch to a potentially lower-risk product, as well as the risks posed to youth and non-users of tobacco products.&#8221;<\/p>\n<p>&#8220;To receive marketing authorizations, the FDA must have sufficient evidence that the new products offer greater benefits to population health than risks,&#8221; the agency <a href=\"https:\/\/www.fda.gov\/tobacco-products\/ctp-newsroom\/fda-authorizes-marketing-juul2-e-cigarette-device-and-tobacco-and-menthol-flavored-pods\" target=\"_blank\" rel=\"noopener\">said<\/a> Friday in a news release announcing the authorization.<\/p>\n<p>The new device also gives users the option to require age verification via an online app before the e-cigarette can be unlocked.<\/p>\n<p>According to <a href=\"https:\/\/www.juullabs.com\/juul-labs-statement-on-fda-marketing-authorizations-for-juul2\/\" target=\"_blank\" rel=\"noopener\">Juul Labs<\/a>, the optional 21-and-up app pairs with the connected device and &#8220;provides adult consumers insights into their product use, device location, real-time battery and pod-level information.&#8221; The app will also allow consumers to &#8220;lock&#8221; a paired device &#8220;to prevent use by others.&#8221;<\/p>\n<p>The FDA has authorized a handful of e-cigarettes to help adult smokers quit or cut back on cigarettes. In May, the <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/fruit-flavored-e-cigarettes-fda-major-shift-trump\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">FDA OK&#8217;d the first fruit-flavored electronic cigarettes<\/a><\/span> intended for adult smokers. The approval represented a major policy shift and came after months of appeals to President Trump from the vaping industry.<\/p>\n<p>Juul is no longer the top-selling e-cigarette brand in the U.S. and trails Vuse, which is sold by tobacco giant Reynolds American. Reynolds also makes Camel and Newport cigarettes.<\/p>\n<p>Teens have shifted away from Juul as part of a wider drop in vaping, according to federal figures. Teens who continue to vape mostly use unauthorized disposable e-cigarettes imported from China, which come in fruit and candy flavors.<\/p>\n<section class=\"content__body--footer\">\n<\/section>\n<p>  <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  \">\n        <\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<p class=\"content__tags__label\">In:<\/p>\n<\/section>\n<\/section><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/juul-fda-authorizes-ecigarette-age-verification\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vaping company Juul Labs on Friday received federal permission to sell an updated version of its e-cigarette, which includes an<\/p>\n","protected":false},"author":1,"featured_media":96466,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[310,353,7443],"class_list":["post-96465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-health","tag-technology","tag-vaping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juul can sell updated e-cigarette with age-verification system, FDA says - World News<\/title>\n<meta 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