{"id":90999,"date":"2026-07-27T15:01:02","date_gmt":"2026-07-27T15:01:02","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/cracker-barrel-ceo-julie-masino-who-oversaw-controversial-logo-redesign-is-stepping-down\/"},"modified":"2026-07-27T15:01:02","modified_gmt":"2026-07-27T15:01:02","slug":"cracker-barrel-ceo-julie-masino-who-oversaw-controversial-logo-redesign-is-stepping-down","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/cracker-barrel-ceo-julie-masino-who-oversaw-controversial-logo-redesign-is-stepping-down\/","title":{"rendered":"Cracker Barrel CEO Julie Masino, who oversaw controversial logo redesign, is stepping down"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"article-0\">\n  <!-- lil observer --><br \/>\n      <span class=\"content__observer-marker content__observer-marker--fixed lazyload\"\/><\/p>\n<section class=\"content__body\">\n<p>Cracker Barrel on Monday <a href=\"https:\/\/www.prnewswire.com\/news-releases\/cracker-barrel-announces-ceo-succession-302834776.html\" target=\"_blank\" rel=\"noopener\">said<\/a> Julie Masino, the chief executive behind the restaurant chain&#8217;s\u00a0<a href=\"https:\/\/www.cbsnews.com\/news\/cracker-barrel-logo-barrel-stock-cbrl-ceo\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">much-criticized 2025 logo redesign<\/a>, is stepping down.<\/p>\n<p>Masino will be replaced by David Deno, who most recently served as CEO of Bloomin&#8217; Brands, the owner of Outback Steakhouse and other restaurant chains. Cracker Barrel said Deno will step into the CEO role on Aug. 10, while Masino will remain in an advisory role until Oct. 9 to support the transition.\u00a0<\/p>\n<p>Masino drew media attention last August when Cracker Barrel unveiled a new logo that sparked public outcry and caused the restaurant chain&#8217;s value to drop by almost <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/cracker-barrel-cbrl-stock-down-200-million-loss-new-logo-change\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">$100 million<\/a><\/span>. Some customers had opposed the rebranding because it removed the image of a man \u2014 restaurant founder Dan Evins&#8217; Uncle Herschel \u2014 sitting in a wicker chair leaning against a barrel.\u00a0<\/p>\n<p>Due to the backlash, Cracker Barrel conceded the rebranding was a misstep and said it would keep its original logo.\u00a0<\/p>\n<p>&#8220;Cracker Barrel is a truly iconic American brand, defined by its unique combination of warm country hospitality, timeless appeal and deep connection with guests across generations,&#8221; Deno said in a statement on Monday. &#8220;I am honored to lead the Cracker Barrel team and look forward to unlocking the full potential of this remarkable brand.&#8221;<\/p>\n<p>Masino had also overseen an overhaul of the chain&#8217;s menu, after <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/cracker-barrel-ceo-relevant-here-are-its-new-menu-items\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">describing<\/a><\/span> the restaurant as &#8220;not as relevant as we once were.&#8221;<\/p>\n<p>Masino joined Cracker Barrel as its CEO in 2023 after serving as the president of Taco Bell&#8217;s international operations.<\/p>\n<section class=\"content__body--footer\">\n<p class=\"content__meta--editors\">\n      Edited by<\/p>\n<p>                                  <a href=\"https:\/\/www.cbsnews.com\/team\/alain-sherter\/\" class=\"byline__author__link\" data-invalid-url-rewritten-http=\"\">Alain  Sherter<\/a>\n                      <\/p>\n<\/section>\n<p>  <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<div class=\"component__item-recirc-block\">\n<p><h3 class=\"component__title\">Go deeper with The Free Press<\/h3>\n<\/p><\/div>\n<\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<p class=\"content__tags__label\">In:<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/cracker-barrel-ceo-julie-masino-stepping-down\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cracker Barrel on Monday said Julie Masino, the chief executive behind the restaurant chain&#8217;s\u00a0much-criticized 2025 logo redesign, is stepping down.<\/p>\n","protected":false},"author":1,"featured_media":91000,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[8051],"class_list":["post-90999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us","tag-cracker-barrel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cracker Barrel CEO Julie Masino, who oversaw controversial logo redesign, is stepping down - World News<\/title>\n<meta name=\"description\" content=\"Masino will be replaced on Aug. 10 by David Deno, most recently the CEO of Bloomin&amp;#039; Brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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