{"id":90163,"date":"2026-07-23T01:56:28","date_gmt":"2026-07-23T01:56:28","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/novo-nordisk-sues-eli-lilly-over-maliciously-and-deceptively-false-glp-1-ads\/"},"modified":"2026-07-23T01:56:28","modified_gmt":"2026-07-23T01:56:28","slug":"novo-nordisk-sues-eli-lilly-over-maliciously-and-deceptively-false-glp-1-ads","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/novo-nordisk-sues-eli-lilly-over-maliciously-and-deceptively-false-glp-1-ads\/","title":{"rendered":"Novo Nordisk sues Eli Lilly over &#8220;maliciously and deceptively false&#8221; GLP-1 ads"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"article-0\">\n  <!-- lil observer --><br \/>\n      <span class=\"content__observer-marker content__observer-marker--fixed lazyload\"\/><\/p>\n<section class=\"content__body\">\n<p>Novo Nordisk sued competitor Eli Lilly on Tuesday, alleging the drugmaker engaged in false advertising by claiming its GLP-1 drugs are superior to Novo&#8217;s.<\/p>\n<p>The lawsuit accuses Eli Lilly of misleading consumers by using outdated clinical trial data to make Zepbound and Mounjaro appear more effective than Novo&#8217;s drugs, Wegovy and Ozempic, for weight loss and Type 2 diabetes treatment.<\/p>\n<p>&#8220;In both cases, the ads are maliciously and deceptively false because Lilly knowingly cites outdated clinical trials that compare the highest doses of the Lilly medicines to lower doses of Novo Nordisk&#8217;s medicines,&#8221; according to the lawsuit, which was filed in the U.S. District Court in New Jersey.<\/p>\n<p>In a statement to CBS News, Eli Lilly said it stands behind its advertising. &#8220;It is truthful, it is transparent, and it is grounded in the most direct scientific evidence available \u2014 exactly what patients deserve,&#8221; the company said. &#8220;We will continue to focus on the science and defend against this lawsuit vigorously.&#8221;<\/p>\n<p>Novo Nordisk said the Food and Drug Administration has approved newer, more effective doses of its medicines that help customers achieve greater weight loss and blood sugar regulation. However, Lilly did not base the claims in its ads on the more recent dosage information, the lawsuit claims.<\/p>\n<p>The Danish drugmaker said Lilly acknowledges the existence of a higher Wegovy dose in small footnotes in its ads, but claims they are &#8220;ambiguous&#8221; and &#8220;virtually invisible,&#8221; according to the lawsuit.<\/p>\n<p>The lawsuit comes as the two companies compete for dominance in the growing market for weight loss drugs. GLP-1 drugs have exploded in popularity in recent years, with 15% of U.S. adults reporting they&#8217;ve used the medicine for weight loss at some point, up from 12% last year, according to a June Gallup <a href=\"https:\/\/news.gallup.com\/poll\/712157\/glp-usage-reaches-new-high.aspx\" target=\"_blank\" rel=\"noopener\">study<\/a>.<\/p>\n<section class=\"content__body--footer\">\n<p class=\"content__meta--editors\">\n      Edited by<\/p>\n<p>                                  <a href=\"https:\/\/www.cbsnews.com\/team\/aimee-picchi\/\" class=\"byline__author__link\" data-invalid-url-rewritten-http=\"\">Aimee  Picchi<\/a>\n                      <\/p>\n<\/section>\n<p>  <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<div class=\"component__item-recirc-block\">\n<p><h3 class=\"component__title\">Go deeper with The Free Press<\/h3>\n<\/p><\/div>\n<\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<p class=\"content__tags__label\">In:<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/novo-nordisk-eli-lilly-false-advertising-lawsuit\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novo Nordisk sued competitor Eli Lilly on Tuesday, alleging the drugmaker engaged in false advertising by claiming its GLP-1 drugs<\/p>\n","protected":false},"author":1,"featured_media":90164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[6561,8857,7156,2901],"class_list":["post-90163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-eli-lilly","tag-glp-1","tag-novo-nordisk","tag-weight-loss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novo Nordisk sues Eli Lilly over &quot;maliciously and deceptively false&quot; GLP-1 ads - World News<\/title>\n<meta name=\"description\" content=\"The lawsuit alleges that Eli Lilly misled consumers by using outdated clinical trial data to make its drugs appear more effective than Novo&amp;#039;s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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