{"id":8976,"date":"2025-02-26T17:33:45","date_gmt":"2025-02-26T17:33:45","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/"},"modified":"2025-02-26T17:33:45","modified_gmt":"2025-02-26T17:33:45","slug":"amazon-unveils-alexa-powered-by-generative-a-i","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/","title":{"rendered":"Amazon Unveils Alexa+, Powered by Generative A.I."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Amazon\u2019s Alexa is undergoing its biggest overhaul since debuting more than a decade ago.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On Wednesday, Amazon said it was giving Alexa a new brain powered by generative artificial intelligence. The update, called Alexa+, is set to make the virtual assistant more conversational and helpful in booking concert tickets, coordinating calendars and suggesting food to be delivered. Alexa+ will cost $19.99 a month or be included for customers who pay for Amazon\u2019s Prime membership program. It will roll out next month.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cUntil right this moment, right this moment, we have been limited by the technology,\u201d Panos Panay, the head of Amazon\u2019s devices, said at a media event. \u201cAlexa+ is that trusted assistant that can help you conduct your life and your home.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">With the changes, Amazon is aiming to catch up in generative A.I. for everyday users. While the Seattle company has in recent months made up for lost time in A.I. products and services that it sells to businesses and other organizations, its grip on consumer A.I. products <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/02\/01\/technology\/amazon-earnings.html\" title=\"\">has been narrower<\/a>. Alexa\u2019s upgrades, which were <a class=\"css-yywogo\" href=\"https:\/\/www.aboutamazon.com\/news\/devices\/amazon-alexa-generative-ai\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">first teased<\/a> in 2023, are Amazon\u2019s biggest bet on becoming a force in consumer A.I.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The moves are also an opportunity to reboot Alexa, which has been perceived as having fallen behind other virtual assistants. In recent years, Alexa\u2019s <a class=\"css-yywogo\" href=\"https:\/\/cirpamazon.substack.com\/p\/amazon-customer-echo-owners-appears\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">growth<\/a> in the United States<strong class=\"css-8qgvsz ebyp5n10\"> <\/strong>has generally stagnated, according to the research firm Consumer Intelligence Research Partners, with people turning to the assistant for only <a class=\"css-yywogo\" href=\"https:\/\/cirpamazon.substack.com\/p\/will-echo-owners-actually-pay-for\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">a few main tasks<\/a>, such as setting timers and alarms, playing music and asking questions about the weather and sports scores.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">At Wednesday\u2019s event, Mr. Panay and other Amazon executives demonstrated how Alexa+ could do those things in a more personalized manner. Alexa+ could identify who was speaking and know their preferences, such as favorite sports teams, musicians and foods, they said. They also showed how a device powered by Alexa+ could suggest a restaurant, book a reservation on OpenTable, order an Uber and send a calendar invite.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Alexa, which was a brainchild of Jeff Bezos, Amazon\u2019s founder, made its debut in 2014, wowing people with its ability to take verbal requests and translate them into actions. It became a symbol of Amazon\u2019s innovation. Over the years, the company has highlighted some Alexa-connected devices, including Echo speakers, a connected microwave, wall clock and twerking teddy bear.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But wild experimentation has been out since Mr. Bezos stepped down as Amazon\u2019s chief executive in 2021 and handed the company over to Andy Jassy, a longtime executive. Mr. Jassy reined in Amazon\u2019s expenses, killed some projects that appeared to have no obvious prospects and oversaw layoffs. In 2023, he hired Mr. Panay, a Microsoft executive, to oversee devices.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Panay\u2019s top responsibility was to bring generative A.I. to Alexa and to unlock the promise of the all-helpful assistant that Amazon had long envisioned. Soon after Mr. Panay started, Amazon said it was rebuilding Alexa\u2019s brain with the kind of technologies that underpinned OpenAI\u2019s ChatGPT chatbot.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe re-architecture of all of Alexa has happened,\u201d Mr. Panay said on Wednesday.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">As Amazon worked to update Alexa, competitors have leapfrogged it. ChatGPT, for example, can hold extended, in-depth conversations, with <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/15\/technology\/ai-chatgpt-boyfriend-companion.html\" title=\"\">some people developing emotional<\/a> \u2014 and even sexual \u2014 relationships with A.I. personas.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">(The New York Times has <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2023\/12\/27\/business\/media\/new-york-times-open-ai-microsoft-lawsuit.html\" title=\"\">sued<\/a> OpenAI and its partner, Microsoft, claiming copyright infringement of news content related to A.I. systems. The companies have denied the claims.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Bringing generative A.I. to Alexa was not easy because the virtual assistant faces challenges that a chatbot does not. Alexa might serve multiple users in a household, for instance, so it needs to distinguish who is speaking.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Amazon also wants Alexa to be at the center of people\u2019s lives and connected to multiple smart devices, which is complicated. Rohit Prasad, who heads the development of Amazon\u2019s A.I. systems, said in an interview last year that he had 23 different devices, like smart lightbulbs, controlled through his Alexa system.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cIt\u2019s extremely hard to do that right, with high reliability, every day,\u201d he said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Generative A.I. has also been afflicted by \u201challucinations,\u201d or when the A.I. systems serve up incorrect information. Because Alexa interacts with the real world \u2014 playing a song, ordering a product, turning off an alarm \u2014 customers must see Alexa as a reliable assistant, Mr. Prasad said.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cYou cannot afford the kind of hallucination rates that can happen if you\u2019re executing your light switches,\u201d he said.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/02\/26\/technology\/amazon-alexa-plus-generative-ai.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019s Alexa is undergoing its biggest overhaul since debuting more than a decade ago. On Wednesday, Amazon said it was<\/p>\n","protected":false},"author":1,"featured_media":8977,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[3190,258,1883,213,1077,123,1035,1882,1078,214,3192,3193,3191],"class_list":["post-8976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-alexa","tag-amazon-com-inc","tag-andrew-r","tag-artificial-intelligence","tag-bezos","tag-computers-and-the-internet","tag-innovation","tag-jassy","tag-jeffrey-p","tag-openai-labs","tag-panay","tag-panos-pers","tag-speakers-audio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Unveils Alexa+, Powered by Generative A.I. - World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Unveils Alexa+, Powered by Generative A.I. - World News\" \/>\n<meta property=\"og:description\" content=\"Amazon\u2019s Alexa is undergoing its biggest overhaul since debuting more than a decade ago. On Wednesday, Amazon said it was\" \/>\n<meta property=\"og:url\" content=\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/\" \/>\n<meta property=\"og:site_name\" content=\"World News\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-26T17:33:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg\" \/>\n<meta name=\"author\" content=\"News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/\"},\"author\":{\"name\":\"News\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\"},\"headline\":\"Amazon Unveils Alexa+, Powered by Generative A.I.\",\"datePublished\":\"2025-02-26T17:33:45+00:00\",\"dateModified\":\"2025-02-26T17:33:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/\"},\"wordCount\":763,\"publisher\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#organization\"},\"image\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1\",\"keywords\":[\"Alexa\",\"Amazon.com Inc\",\"Andrew R\",\"Artificial Intelligence\",\"Bezos\",\"Computers and the Internet\",\"Innovation\",\"Jassy\",\"Jeffrey P\",\"OpenAI Labs\",\"Panay\",\"Panos (Pers)\",\"Speakers (Audio)\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/\",\"url\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/\",\"name\":\"Amazon Unveils Alexa+, Powered by Generative A.I. - World News\",\"isPartOf\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1\",\"datePublished\":\"2025-02-26T17:33:45+00:00\",\"dateModified\":\"2025-02-26T17:33:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage\",\"url\":\"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1\",\"width\":1050,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/site.itshrt.com\/worldnews\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon Unveils Alexa+, Powered by Generative A.I.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#website\",\"url\":\"https:\/\/site.itshrt.com\/worldnews\/\",\"name\":\"World News\",\"description\":\"World News\",\"publisher\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/site.itshrt.com\/worldnews\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#organization\",\"name\":\"World News\",\"url\":\"https:\/\/site.itshrt.com\/worldnews\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/site.itshrt.com\/worldnews\/wp-content\/uploads\/sites\/13\/2025\/01\/cropped-download.png\",\"contentUrl\":\"https:\/\/site.itshrt.com\/worldnews\/wp-content\/uploads\/sites\/13\/2025\/01\/cropped-download.png\",\"width\":581,\"height\":581,\"caption\":\"World News\"},\"image\":{\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\",\"name\":\"News\",\"url\":\"https:\/\/site.itshrt.com\/worldnews\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Unveils Alexa+, Powered by Generative A.I. - World News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/","og_locale":"en_US","og_type":"article","og_title":"Amazon Unveils Alexa+, Powered by Generative A.I. - World News","og_description":"Amazon\u2019s Alexa is undergoing its biggest overhaul since debuting more than a decade ago. On Wednesday, Amazon said it was","og_url":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/","og_site_name":"World News","article_published_time":"2025-02-26T17:33:45+00:00","og_image":[{"url":"https:\/\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg","type":"","width":"","height":""}],"author":"News","twitter_card":"summary_large_image","twitter_image":"https:\/\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg","twitter_misc":{"Written by":"News","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#article","isPartOf":{"@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/"},"author":{"name":"News","@id":"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2"},"headline":"Amazon Unveils Alexa+, Powered by Generative A.I.","datePublished":"2025-02-26T17:33:45+00:00","dateModified":"2025-02-26T17:33:45+00:00","mainEntityOfPage":{"@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/"},"wordCount":763,"publisher":{"@id":"https:\/\/site.itshrt.com\/worldnews\/#organization"},"image":{"@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage"},"thumbnailUrl":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1","keywords":["Alexa","Amazon.com Inc","Andrew R","Artificial Intelligence","Bezos","Computers and the Internet","Innovation","Jassy","Jeffrey P","OpenAI Labs","Panay","Panos (Pers)","Speakers (Audio)"],"articleSection":["Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/","url":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/","name":"Amazon Unveils Alexa+, Powered by Generative A.I. - World News","isPartOf":{"@id":"https:\/\/site.itshrt.com\/worldnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage"},"image":{"@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage"},"thumbnailUrl":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1","datePublished":"2025-02-26T17:33:45+00:00","dateModified":"2025-02-26T17:33:45+00:00","breadcrumb":{"@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#primaryimage","url":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1","contentUrl":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1","width":1050,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/site.itshrt.com\/worldnews\/amazon-unveils-alexa-powered-by-generative-a-i\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/site.itshrt.com\/worldnews\/"},{"@type":"ListItem","position":2,"name":"Amazon Unveils Alexa+, Powered by Generative A.I."}]},{"@type":"WebSite","@id":"https:\/\/site.itshrt.com\/worldnews\/#website","url":"https:\/\/site.itshrt.com\/worldnews\/","name":"World News","description":"World News","publisher":{"@id":"https:\/\/site.itshrt.com\/worldnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/site.itshrt.com\/worldnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/site.itshrt.com\/worldnews\/#organization","name":"World News","url":"https:\/\/site.itshrt.com\/worldnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/logo\/image\/","url":"https:\/\/site.itshrt.com\/worldnews\/wp-content\/uploads\/sites\/13\/2025\/01\/cropped-download.png","contentUrl":"https:\/\/site.itshrt.com\/worldnews\/wp-content\/uploads\/sites\/13\/2025\/01\/cropped-download.png","width":581,"height":581,"caption":"World News"},"image":{"@id":"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/site.itshrt.com\/worldnews\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2","name":"News","url":"https:\/\/site.itshrt.com\/worldnews\/author\/admin\/"}]}},"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=150&resize=150,150&ssl=1","medium":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=300&resize=300,300&ssl=1","medium_large":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=768&resize=768,0&ssl=1","large":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1024&resize=1024,1024&ssl=1","1536x1536":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1536&resize=1536,1536&ssl=1","2048x2048":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=2048&resize=2048,2048&ssl=1","colormag-highlighted-post":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=392&resize=392,272&ssl=1","colormag-featured-post-medium":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=390&resize=390,205&ssl=1","colormag-featured-post-small":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=130&resize=130,90&ssl=1","colormag-featured-image":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=800&resize=800,445&ssl=1","colormag-default-news":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=150&resize=150,150&ssl=1","colormag-featured-image-large":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1400&resize=1400,600&ssl=1","colormag-elementor-block-extra-large-thumbnail":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1155&resize=1155,480&ssl=1","colormag-elementor-grid-large-thumbnail":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=600&resize=600,417&ssl=1","colormag-elementor-grid-small-thumbnail":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=285&resize=285,450&ssl=1","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=575&resize=575,198&ssl=1"},"magazineBlocksPostAuthor":{"name":"News","avatar":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"Amazon\u2019s Alexa is undergoing its biggest overhaul since debuting more than a decade ago. On Wednesday, Amazon said it was","magazineBlocksPostCategories":["Technology"],"magazineBlocksPostViewCount":39,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=1050&resize=1050,550&ssl=1",1050,550,false],"medium":["https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=300&resize=300,300&ssl=1",300,300,false],"thumbnail":["https:\/\/i2.wp.com\/static01.nyt.com\/images\/2025\/02\/26\/multimedia\/ALEXA-plkb\/ALEXA-plkb-facebookJumbo.jpg?w=150&resize=150,150&ssl=1",150,150,false]},"magazine_blocks_author":{"display_name":"News","author_link":"https:\/\/site.itshrt.com\/worldnews\/author\/admin\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-39\">Technology<\/a>","_links":{"self":[{"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/posts\/8976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/comments?post=8976"}],"version-history":[{"count":0,"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/posts\/8976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/media\/8977"}],"wp:attachment":[{"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/media?parent=8976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/categories?post=8976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.itshrt.com\/worldnews\/wp-json\/wp\/v2\/tags?post=8976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}