{"id":8740,"date":"2025-02-25T17:37:24","date_gmt":"2025-02-25T17:37:24","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/starbucks-drink-menu-is-changing-heres-a-list-of-what-its-removing-and-why\/"},"modified":"2025-02-25T17:37:24","modified_gmt":"2025-02-25T17:37:24","slug":"starbucks-drink-menu-is-changing-heres-a-list-of-what-its-removing-and-why","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/starbucks-drink-menu-is-changing-heres-a-list-of-what-its-removing-and-why\/","title":{"rendered":"Starbucks&#8217; drink menu is changing. Here&#8217;s a list of what it&#8217;s removing and why."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Coffee giant Starbucks is shaking up its drinks menu, <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/what-drinks-is-starbucks-eliminating-1100-layoffs-brian-niccol-ceo\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">removing 13 &#8220;less popular&#8221; beverages<\/a><\/span> from the list of offerings to help streamline operations and move customers through stores more quickly, according to the company.\u00a0<\/p>\n<p>The move comes as the company also plans to cut 1,100 workers as part of a turnaround plan\u00a0<span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/starbucks-new-ceo-brian-niccol\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">CEO Brian Niccol hopes will help revive the brand<\/a><\/span>\u00a0which has suffered from a series of quarterly sales declines.\u00a0<\/p>\n<h2>Which drinks is Starbucks getting rid of?<\/h2>\n<p>Here is a complete list of the 13 drinks Starbucks is cutting form its menu.\u00a0<\/p>\n<ul>\n<li>Iced Matcha Lemonade<\/li>\n<li>Espresso Frappuccino<\/li>\n<li>Caff\u00e8 Vanilla Frappuccino<\/li>\n<li>Java Chip Frappuccino<\/li>\n<li>White Chocolate Mocha Frappuccino<\/li>\n<li>Chai Cr\u00e8me Frappuccino<\/li>\n<li>Caramel Ribbon Crunch Cr\u00e8me Frappuccino<\/li>\n<li>Double Chocolaty Chip Cr\u00e8me Frappuccino<\/li>\n<li>Chocolate Cookie Crumble Cr\u00e8me Frappuccino<\/li>\n<li>White Chocolate Cr\u00e8me Frappuccino<\/li>\n<li>White Hot Chocolate<\/li>\n<li>Royal English Breakfast Latte<\/li>\n<li>Honey Almondmilk Flat White\u00a0<\/li>\n<\/ul>\n<h2>Why is Starbucks removing drinks from its menu?<\/h2>\n<p>The less commonly purchased drinks were complex to make and were too similar to other more popular offerings, creating menu redundancies, a <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/starbucks-open-door-policy-reversal-purchase-now-required\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">Starbucks<\/a><\/span> spokesperson told CBS MoneyWatch.\u00a0<\/p>\n<p>The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks.\u00a0<\/p>\n<p>The brand said it&#8217;s responding to customer trends and preferences in making the changes.\u00a0<\/p>\n<p>&#8220;As part of our plan to get back to Starbucks, we&#8217;re simplifying our menu to focus on fewer, more popular items, executed with excellence,&#8221; a company spokesperson said in a statement to CBS MoneyWatch. &#8220;This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company. &#8220;<\/p>\n<h2>When will the Starbucks drink menu change?<\/h2>\n<p>The Starbucks menu changes will go into effect on March 4.\u00a0<\/p>\n<p>The company offers recommendations for fans of the soon-to-be eliminated drinks to try instead. For example, a spokesperson encouraged Iced Matcha Lemonade fans to try the Green Tea Lemonade, which will remain on the menu.\u00a0<\/p>\n<p>For fans of the Royal English Breakfast Latte, the London Fog Latte shares similar sweet floral notes, a spokesperson said.\u00a0<\/p>\n<p>Peter Cohan, associate professor of management practice at Babson College, lauded the coming menu changes as a step in the right direction for the coffee company, but said this move alone won&#8217;t be enough to turn the brand around.\u00a0<\/p>\n<p>&#8220;I think about Starbucks and the amount of frustration people have when they&#8217;re ordering and want to pick something up and it&#8217;s not ready; there&#8217;s a lot of confusion,&#8221; he said. &#8220;And Brian Niccol is good at figuring out how to uncomplicate things and speed up operations by getting rid of things that are not working.&#8221;\u00a0<\/p>\n<p>As far as the menu changes go, while a small share of customers might miss the beverages that are being eliminated, Starbucks probably &#8220;did the math and figured the cost of keeping them on the menu was greater than the benefits,&#8221; Cohan said.\u00a0<\/p>\n<p>&#8220;The dissatisfaction of those few customers is a small price to pay and hopefully they will get better service and other products those customers want to buy instead,&#8221; he added.\u00a0<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \"\/><!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/megan-cerullo\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Megan Cerullo<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24\/7 to discuss her reporting.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/starbucks-drink-menu-changing-list\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coffee giant Starbucks is shaking up its drinks menu, removing 13 &#8220;less popular&#8221; beverages from the list of offerings to<\/p>\n","protected":false},"author":1,"featured_media":8741,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-8740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks&#039; drink menu is changing. 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