{"id":85559,"date":"2026-06-15T18:30:18","date_gmt":"2026-06-15T18:30:18","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/why-the-millionaire-co-founder-of-e-l-f-cosmetics-left-his-beauty-empire-to-become-a-catholic-priest\/"},"modified":"2026-06-15T18:30:18","modified_gmt":"2026-06-15T18:30:18","slug":"why-the-millionaire-co-founder-of-e-l-f-cosmetics-left-his-beauty-empire-to-become-a-catholic-priest","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/why-the-millionaire-co-founder-of-e-l-f-cosmetics-left-his-beauty-empire-to-become-a-catholic-priest\/","title":{"rendered":"Why the millionaire co-founder of e.l.f. Cosmetics left his beauty empire to become a Catholic priest"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>From a massive beauty empire to Catholic Mass \u2014 Scott Vincent Borba co-founded e.l.f. Cosmetics, but found he still felt unfulfilled in his life path. Then he turned to God, leaving it all behind to become a man of the cloth.<\/p>\n<p>Before heading to seminary and taking up the priestly collar, Borba enjoyed red carpets and professional acclaim for his business acumen.\u00a0<\/p>\n<p>&#8220;Was I created just to work and to party and to repeat and then die?&#8221; Borba recalled wondering amid his success.\u00a0<\/p>\n<p>Borba was raised by a deeply Catholic family in Visalia, California. He said he first felt called to join the priesthood when he was 10 years old.<\/p>\n<p>&#8220;I knew God was telling me \u2026 he wanted me to be his priest. But I immediately challenged it back and said, &#8216;I am not that guy,'&#8221; Borba remembered. &#8220;I ran away from him for quite a long time.&#8221;\u00a0<\/p>\n<p>Borba moved to Los Angeles, hustling with three jobs.\u00a0<\/p>\n<p>One day, he was watching women load up on discounted cosmetics at a 99 Cent store when the idea for e.l.f. Cosmetics struck him: &#8220;Sephora-based quality products for a dollar.&#8221;<\/p>\n<p>&#8220;It&#8217;s so humbling to understand that something that started out with such a simple concept could be so uniquely successful,&#8221; he said.<\/p>\n<p>Borba turned e.l.f. (short for Eyes, Lips, Face) Cosmetics into a &#8220;lucrative business&#8221; worth many millions \u2013 but he said it still wasn&#8217;t enough to satisfy him.<\/p>\n<p>&#8220;I always wanted more. It was never satisfying enough,&#8221; Borba said. &#8220;I couldn&#8217;t make enough money. I couldn&#8217;t be on enough red carpets. I couldn&#8217;t be exposed enough on TV or in magazines. It was insatiable.&#8221;<\/p>\n<p>Then heartbreak arrived: Borba&#8217;s father, Anthony Borba Sr., was diagnosed with pancreatic cancer. Borba headed home to care for his ailing dad.\u00a0<\/p>\n<p>&#8220;I never saw my father scared before. He said, &#8216;I need to close out my life before I go. Will you help me with that?&#8217; I said, &#8216;Dad. We&#8217;re going to do this together and I&#8217;m going to find you the best doctors ever.'&#8221;<\/p>\n<p>In 2010, Anthony Borba Sr. died.\u00a0<\/p>\n<p>Borba said his life began to unravel with the loss that &#8220;broke me apart emotionally.&#8221;<\/p>\n<p>He began partying more as a way to escape.<\/p>\n<p>It was during one of those parties at his house in Hollywood Hills that Borba experienced his &#8220;mystical&#8221; come-to-Jesus moment.<\/p>\n<p>&#8220;I remember looking around. I was so unhappy \u2026 I looked up to heaven. I remember I asked God to help me be the man he created me to be, but I couldn&#8217;t do it without his help. It changed my life,&#8221; he said. &#8220;I kicked everyone out of the house. I packed my bag and I went down to a hotel. I fell to my knees right before I walked into the door, I started crying and I said, &#8216;This is not the man God created me to be. This is not the man my mother and father raised.&#8217; And that&#8217;s when this beautiful golden portal opened up and our Lord was walking in and I just knew intuitively that it was him.&#8221;<\/p>\n<p>At that moment, he knew he would become a priest. Borba said he gave away his wealth, funding churches and charities. Then he entered seminary.<\/p>\n<p>&#8220;I want to be there for people that are suffering because I understand suffering,&#8221; Borba said.<\/p>\n<p>Borba&#8217;s family fractured after his father&#8217;s death, driven apart by decisions made by Borba in those final days \u2014 but they gathered for the first time since his death at Borba&#8217;s ordination.\u00a0<\/p>\n<p>&#8220;I felt so proud,&#8221; his mother, Evelyn, said.<\/p>\n<p>Borba&#8217;s first public Mass took place a few weeks later.<\/p>\n<p>&#8220;If you&#8217;re searching out for love and peace in your life and families and businesses out in the world, come to him. Go in peace and bring glory to your lives,&#8221; Borba shared.<\/p>\n<section class=\"content__body--footer\">\n<\/section>\n<p>  <!-- data-recirc-source=\"chartbeat\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  component--type-recirculation-collection\">\n<div class=\"component__item-recirc-block\">\n<p><h3 class=\"component__title\">Go deeper with The Free Press<\/h3>\n<\/p><\/div>\n<\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><br \/>\n    <\/section>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/co-founder-of-e-l-f-cosmetics-leaves-beauty-empire-catholic-priest\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a massive beauty empire to Catholic Mass \u2014 Scott Vincent Borba co-founded e.l.f. Cosmetics, but found he still felt<\/p>\n","protected":false},"author":1,"featured_media":85560,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-85559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why the millionaire co-founder of e.l.f. Cosmetics left his beauty empire to become a Catholic priest - World News<\/title>\n<meta name=\"description\" content=\"Scott Vincent Borba was an accomplished business leader, making millions after he co-founded e.l.f. Cosmetics. 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