{"id":83705,"date":"2026-06-04T19:43:56","date_gmt":"2026-06-04T19:43:56","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/meta-is-selling-3-99-monthly-subscriptions-for-instagram-plus-heres-what-you-get\/"},"modified":"2026-06-04T19:43:56","modified_gmt":"2026-06-04T19:43:56","slug":"meta-is-selling-3-99-monthly-subscriptions-for-instagram-plus-heres-what-you-get","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/meta-is-selling-3-99-monthly-subscriptions-for-instagram-plus-heres-what-you-get\/","title":{"rendered":"Meta is selling $3.99 monthly subscriptions for Instagram Plus. Here&#8217;s what you get."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Meta is rolling out an Instagram subscription service for $3.99 a month, called Instagram Plus, which adds features such as &#8220;stories&#8221; that last for 48 hours, double the amount of time for nonpaying users.\u00a0<\/p>\n<p>The new service is aimed at helping Meta diversify its revenue base, which is heavily dependent on advertising. The photo-sharing app will continue to be available for free, and nothing will change for nonpaying users, Instagram said in a Thursday <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-plus\" target=\"_blank\" rel=\"noopener\">post<\/a>.<\/p>\n<p>&#8220;The Instagram you know and love today isn&#8217;t changing \u2014 this subscription is simply an optional upgrade for people who want more,&#8221; the company said.<\/p>\n<h2>What do you get for $3.99 a month? \u00a0<\/h2>\n<p>Paid subscribers who post stories \u2014 images or videos that aren&#8217;t permanent and can be seen for just 24 hours \u2014 can make them last for 48 hours.\u00a0<\/p>\n<p>Subscribers to Instagram Plus can also create multiple audience lists to share certain content with specific groups of people. Meta says such upgrades help social media users maintain closer contact with followers.<\/p>\n<p>The paid service also includes new audience metrics for paid users. For example, they can see how many times their stories were rewatched, which could indicate how compelling the content was to their followers.\u00a0<\/p>\n<p>Paid users can also quickly search to see if a specific viewer watched their story.\u00a0<\/p>\n<h2>Custom app icon, fonts<\/h2>\n<p>Instagram Plus gives the app&#8217;s users the ability to choose a custom app icon, versus just the standard tile. The paid tier also lets users choose different fonts when writing their bios, and post content to their profiles without it automatically appearing in friends&#8217; feeds, Meta said.\u00a0<\/p>\n<p>Instagram&#8217;s parent company added that it will be bringing new features to Instagram Plus in the coming months.<\/p>\n<h2>Meta&#8217;s AI agents for businesses<\/h2>\n<p>Meta on Wednesday also launched AI agents for businesses, called the Meta Business Agent, which work across its apps, including WhatsApp, Messenger and Instagram, to recommend products, answer customers&#8217; questions, and carry out other tasks autonomously.\u00a0<\/p>\n<p>The move comes as agentic AI, the successor to generative AI, becomes more attractive to businesses, which see it as a potential replacement for labor costs. Consumers are also adopting the tech to outsource administrative tasks.\u00a0<\/p>\n<p>The new products are being rolled at as Meta continues to overhaul its business to focus on AI. Meta in April disclosed <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/ai-layoffs-hiring-entry-level-workers\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">plans to lay off<\/a><\/span> roughly 8,000 employees, or 10% of its workforce, to cut costs as it invests more money in artificial intelligence.\u00a0<\/p>\n<section class=\"content__body--footer\">\n<p class=\"content__meta--editors\">\n      Edited by<\/p>\n<p>                                  <a href=\"https:\/\/www.cbsnews.com\/team\/aimee-picchi\/\" class=\"byline__author__link\" data-invalid-url-rewritten-http=\"\">Aimee  Picchi<\/a>\n                      <\/p>\n<\/section>\n<p>  <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  \">\n        <\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<p class=\"content__tags__label\">In:<\/p>\n<\/section>\n<\/section><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/meta-instagram-plus-399-new-features\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta is rolling out an Instagram subscription service for $3.99 a month, called Instagram Plus, which adds features such as<\/p>\n","protected":false},"author":1,"featured_media":83706,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[3258,1133],"class_list":["post-83705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-instagram","tag-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta is selling $3.99 monthly subscriptions for Instagram Plus. Here&#039;s what you get. - World News<\/title>\n<meta name=\"description\" content=\"The new paid tier adds features like longer stories and deeper metrics as Meta looks to diversify revenue beyond advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/worldnews\/meta-is-selling-3-99-monthly-subscriptions-for-instagram-plus-heres-what-you-get\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta is selling $3.99 monthly subscriptions for Instagram Plus. 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