{"id":65287,"date":"2026-02-13T17:20:05","date_gmt":"2026-02-13T17:20:05","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/how-much-money-is-spent-on-valentines-day\/"},"modified":"2026-02-13T17:20:05","modified_gmt":"2026-02-13T17:20:05","slug":"how-much-money-is-spent-on-valentines-day","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/how-much-money-is-spent-on-valentines-day\/","title":{"rendered":"How much money is spent on Valentine&#8217;s Day?"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Money famously can&#8217;t buy you love, but be prepared to pay up for those Valentine&#8217;s Day flowers or chocolates this year.\u00a0<\/p>\n<p>The average consumer is expected to spend roughly $200 \u2014 an all-time high and up from $188.81 last year \u2014\u00a0 on the annual day of romance, according to the National Retail Federation.\u00a0<\/p>\n<p>Virtually every Valentine&#8217;s Day staple has gotten significantly more expensive in recent years. Since 2021, prices across related gift categories have seen double-digit inflation, with chocolate costs surging more than 70%, according to federal economic data.<\/p>\n<p>Prices for 32 popular Valentine&#8217;s Day chocolate products rose from last year, a recent LendingTree <a href=\"https:\/\/www.lendingtree.com\/credit-cards\/study\/valentines-spending\/\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a> said, a sign that elevated inflation continues to affect consumers.\u00a0<\/p>\n<p>Although global cocoa costs have dropped, &#8220;retail prices are still sticky,&#8221; David Branch, an agriculture expert at Wells Fargo, told CBS News. &#8220;That&#8217;s because for most candymakers, there&#8217;s a lag between when they have to purchase the cocoa beans as raw material, to when they actually produce the product.&#8221; \u00a0<\/p>\n<h2>To save money \u2014 wait<\/h2>\n<p>Christopher Taylor, who owns Li-Lac Chocolates in New York City, said his company has felt the sting of higher chocolate prices, but made a conscious decision two years ago not to increase prices for customers.\u00a0<\/p>\n<p>&#8220;Last year was brutal. &#8230; We barely broke even,&#8221; said Taylor, noting the impact of steeper U.S. tariffs on his business&#8217;s costs. &#8220;If we hadn&#8217;t locked in those prices, we would have lost a serious amount of money. I just did not detect a customer appetite for higher prices.&#8221;<\/p>\n<p>One tip Taylor offers for consumers looking to save a few bucks and who have some flexibility on Valentine&#8217;s Day gift-giving: &#8220;After the holiday, everything goes down by 50%.&#8221;<\/p>\n<p>Dahlia Graham, who owns Fruition Chocolate Works in New York, said her bean-to-bar operation had to shift its purchasing strategies as cocoa prices soared between 2022 and 2024.\u00a0<\/p>\n<p>&#8220;It was really hard. We had to adjust the timing and quantity of our purchases, as well as consider swapping out certain cocoa bean selections for others,&#8221; she said.\u00a0<\/p>\n<p>Graham doesn&#8217;t expect to cut her store&#8217;s prices anytime soon, pointing to higher labor, packaging and other costs.\u00a0<\/p>\n<h2>Tariff impact<\/h2>\n<p>Flowers are also pricier this year, partly because of tariffs. Roughly 80% of all cut flowers sold in the U.S. are imported and subject to steeper U.S. levies, with the vast majority coming from Colombia, Ecuador and other countries in South America.<\/p>\n<p>Tariffs also affect packaging materials like vases, wrapping and ribbons, which mainly come from China. Domestic flower growers aren&#8217;t faring much better, as freezing temperatures in early 2026, particularly in the South, have damaged crops and impacted availability.<\/p>\n<p>Bill Anastasakis, the owner of New York Plaza Florist in Manhattan, said roses tend to be the most expensive flower on Valentine&#8217;s Day because of strong consumer demand. To save money, he suggests opting for other flowers.<\/p>\n<p>&#8220;Roses, and especially red roses, are going to be the most expensive. Red tulips are cheaper \u2014 one-third the price,&#8221; he said.\u00a0<\/p>\n<p>Another favorite Valentine&#8217;s Day gift \u2014 jewelry \u2014 has seen the highest price jumps. That&#8217;s largely because of the skyrocketing cost of precious metals, with gold prices spiking more than 50% last year and now topping $5,000 an ounce.\u00a0<\/p>\n<p>Still, love often manages to find a way, even if it costs more. Shoppers are expected to spend a total of $7 billion on jewelry, according to the National Retail Federation. That&#8217;s up 8% from last year, making it the category where consumers will spend the most for Valentine&#8217;s Day.<\/p>\n<section class=\"content__body--footer\">\n<\/section>\n<p>  <!-- data-recirc-source=\"chartbeat\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  component--type-recirculation-collection\">\n<div class=\"component__item-recirc-block\">\n<p><h3 class=\"component__title\">Go deeper with The Free Press<\/h3>\n<\/p><\/div>\n<\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<p class=\"content__tags__label\">In:<\/p>\n<\/section>\n<\/section><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     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famously can&#8217;t buy you love, but be prepared to pay up for those Valentine&#8217;s Day flowers or chocolates this","magazineBlocksPostCategories":["Money 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