{"id":52946,"date":"2025-10-26T07:22:03","date_gmt":"2025-10-26T07:22:03","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/an-inside-look-at-southwest-airlines-changes-geared-toward-premium-travel\/"},"modified":"2025-10-26T07:22:03","modified_gmt":"2025-10-26T07:22:03","slug":"an-inside-look-at-southwest-airlines-changes-geared-toward-premium-travel","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/an-inside-look-at-southwest-airlines-changes-geared-toward-premium-travel\/","title":{"rendered":"An inside look at Southwest Airlines&#8217; changes geared toward premium travel"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Southwest Airlines, which became known as a discount carrier, is shifting its focus toward premium airline travel.<\/p>\n<p>In the new year, passengers for the first time will have assigned seats and can pay for upgrades since there will be no more open boarding on Southwest. The upcoming <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/southwest-seating-change-what-it-means\/\" data-invalid-url-rewritten-http=\"\">change to the decades-old open seat policy was announced<\/a><\/span> in July 2024.\u00a0<\/p>\n<h2><strong>Premium travel changes<\/strong><\/h2>\n<p>The future of the nation&#8217;s fourth largest airline also includes a new cabin, assigned seats, bigger bins and better Wi-Fi.<\/p>\n<p>&#8220;If you talk to Southwest customers, they&#8217;ll tell you the things they love about us, but the things that have been left to be desired are things like having in-seat power, things like having the larger bins, access to better wifi. I think that&#8217;s gonna really round us out with an experience that people love about us, but also catches us up to what they didn&#8217;t like as well,&#8221; Southwest&#8217;s chief customer and brand officer Tony Roach said.<\/p>\n<p>CBS News was among the first to get to experience the airline&#8217;s future on its first new 737 with the extra legroom section. It provides about 3 inches of additional space.<\/p>\n<p>&#8220;Southwest was basically backed into a corner,&#8221; said airline industry analyst Henry Harteveldt. &#8220;It needed to add extra leg room seats in order to be more competitive.&#8221;<\/p>\n<p>This summer, Southwest started charging for <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/southwest-airlines-new-checked-bag-fee-35\/\" data-invalid-url-rewritten-http=\"\">checked bags<\/a><\/span>. The first <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/southwest-airlines-ending-free-checked-bags-policy-many-passengers\/\" data-invalid-url-rewritten-http=\"\">checked bag<\/a><\/span> costs $35, with a second costing $45, Southwest announced. There are some <a href=\"https:\/\/www.southwest.com\/html\/customer-service\/travel-fees.html?clk=HC_Bags_P1370_SeeDetails\" target=\"_blank\" rel=\"nofollow noopener\">exceptions<\/a> for members and travelers who book certain fares.<\/p>\n<p>Flights with assigned seating will begin in January 2026, the Texas-based airline announced in July. Travelers will be able to choose from <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/southwest-previews-new-seating-checked-bag-options-after-nixing-open-seating-last-year\/\" data-invalid-url-rewritten-http=\"\">fare bundles<\/a><\/span>, which include seating, checked bags and boarding options.<\/p>\n<p>The assigned seats and extra leg room will cost flyers more than a basic ticket without the ability to pick your seat.<\/p>\n<h2><strong>Budget carrier impact<\/strong><\/h2>\n<p>Budget airlines like Frontier are also offering additional perks for travelers.<\/p>\n<p>&#8220;There&#8217;s also a higher propensity for leisure customers to pay for premium products than there ever has been before,&#8221; said Frontier CEO Barry Biffle. &#8220;That&#8217;s why we&#8217;re changing and we&#8217;re adding first class and we&#8217;re seeing our loyalty really start to grow as well.&#8221;<\/p>\n<p>But flyers may find fewer low-cost options.<\/p>\n<p><span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/travelers-impact-spirit-airlines-slashes-service-staff-cuts\/\" data-invalid-url-rewritten-http=\"\">Spirit Airlines<\/a><\/span> recently slashed service to nearly a dozen cities. The <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/spirit-airlines-flights-12-cities-united-frontier\/\" data-invalid-url-rewritten-http=\"\">Florida-based airline<\/a><\/span> that filed for bankruptcy twice this year said in September that it&#8217;s furloughing approximately one-third of its <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/spirit-airlines-flight-attendants-furloughs-bankrupt\/\" data-invalid-url-rewritten-http=\"\">flight attendants.<\/a><\/span><\/p>\n<section class=\"content__body--footer\">\n<\/section>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n        <\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<\/section>\n<\/section><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/southwest-airlines-changes-premium-travel\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Southwest Airlines, which became known as a discount carrier, is shifting its focus toward premium airline travel. In the new<\/p>\n","protected":false},"author":1,"featured_media":52947,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[3143],"class_list":["post-52946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories","tag-southwest-airlines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An inside look at Southwest Airlines&#039; changes geared toward premium travel - World News<\/title>\n<meta name=\"description\" content=\"While Southwest is ditching open seating, it&amp;#039;s adding bigger overhead bins, extra legroom in some seats and more as it adjusts to the premium travel demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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