{"id":50656,"date":"2025-10-08T21:41:44","date_gmt":"2025-10-08T21:41:44","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/dominos-is-serving-up-a-fresh-look-for-the-first-time-in-13-years-check-out-the-redesign\/"},"modified":"2025-10-08T21:41:44","modified_gmt":"2025-10-08T21:41:44","slug":"dominos-is-serving-up-a-fresh-look-for-the-first-time-in-13-years-check-out-the-redesign","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/dominos-is-serving-up-a-fresh-look-for-the-first-time-in-13-years-check-out-the-redesign\/","title":{"rendered":"Domino&#8217;s is serving up a fresh look for the first time in 13 years. Check out the redesign."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Domino&#8217;s Pizza is getting a makeover that includes a short new jingle by singer-songwriter Shaboozey and a brighter look.<\/p>\n<p>The brand refresh, which the restaurant chain announced Wednesday, is the first update to Domino&#8217;s look in 13 years. It includes newly designed aprons and hats for store employees, as well as a promotional T-shirts, set to arrive in November. Revamped pizza box designs will be rolled out immediately, according to a company spokesperson.\u00a0<\/p>\n<p>Tying the refresh together is a new font called &#8220;Domino&#8217;s Sans&#8221; and more vibrant versions of company&#8217;s blue and red colors, which will appear across Domino&#8217;s branding online and in stores.\u00a0<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/08\/4e3ecb0b-e7c5-4891-a412-1e7175f707e1\/thumbnail\/620x349\/70a7ecb28434360fc0af49904699655c\/uniform.jpg#\" alt=\"New Domino's branded T-shirts, aprons and hats for store employees. \" height=\"349\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/08\/4e3ecb0b-e7c5-4891-a412-1e7175f707e1\/thumbnail\/620x349\/70a7ecb28434360fc0af49904699655c\/uniform.jpg 1x, https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/08\/4e3ecb0b-e7c5-4891-a412-1e7175f707e1\/thumbnail\/1240x698\/f9bb1262c5c11f678b43c8476fe3ef75\/uniform.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Domino&#8217;s will launch new optional T-shirts for team members as well as aprons and hats.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Domino&#8217;s Pizza<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<p>The new look is part of Domino&#8217;s effort to connect with younger audiences &#8220;across an ever-changing consumer landscape&#8221; the spokesperson told CBS News.<\/p>\n<p>As part of the refresh, the pizza chain also unveiled a new jingle called &#8220;Dommmino&#8217;s,&#8221; stretching the brand name to include &#8220;mmm.&#8221; Customers can hear it at the end of Domino&#8217;s new promotional <a href=\"https:\/\/www.youtube.com\/watch?v=X6FX5Gf-E1A&amp;t=57s\" target=\"_blank\" rel=\"nofollow noopener\">video<\/a>, which features singer Shaboozey, the Grammy-winning artist behind the popular track &#8220;A Bar Song (Tipsy).&#8221; Shaboozey also collaborated with Beyonc\u00e9 for two songs on her 2024 album Cowboy Carter.<\/p>\n<p>The company&#8217;s new pizza boxes will feature the Domino&#8217;s logo more prominently, set against either a blue or red background. Its stuffed crust pizza will be packaged in a black box with a metallic logo.<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/08\/cb4d7ebf-17ee-42d7-b35e-4894feb4df95\/thumbnail\/620x349\/c92397041a76852167e10caad528cc5b\/full-packaging.jpg#\" alt=\"A sampling of Domino's new packaging, which will feature brighter colors and a different font. \" height=\"349\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/08\/cb4d7ebf-17ee-42d7-b35e-4894feb4df95\/thumbnail\/620x349\/c92397041a76852167e10caad528cc5b\/full-packaging.jpg 1x, https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/08\/cb4d7ebf-17ee-42d7-b35e-4894feb4df95\/thumbnail\/1240x698\/f1b0e7d0bf6e2092ad780b788aa67da4\/full-packaging.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Domino&#8217;s new packaging will feature brighter colors and a new font.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Domino&#8217;s Pizza<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<p>&#8220;Most companies rebrand themselves when they&#8217;re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves,&#8221; Kate Trumbull, Domino&#8217;s executive vice president and global chief marketing officer, said in a statement.<\/p>\n<p>Founded in 1960, Domino&#8217;s has 21,500 stores globally. The company has benefitted heavily from the use of its mobile ordering system. According to it&#8217;s <a href=\"https:\/\/biz.dominos.com\/about-us\/innovations\/\" target=\"_blank\" rel=\"nofollow noopener\">website<\/a>, Domino&#8217;s generates more than 85% of sales via digital ordering channels. In its July earnings\u00a0<a href=\"https:\/\/ir.dominos.com\/static-files\/62e9ba30-892d-4dca-b8aa-af142709d09a\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a>, the company posted a 4.3% increase in revenue from the same quarter in 2024.<\/p>\n<p>Brand redesigns don&#8217;t always work out in companies&#8217; favor. In August, Cracker Barrel announced a new logo and store refresh that\u00a0<span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/cracker-barrel-logo-barrel-stock-cbrl-ceo\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">sparked public backlash<\/a><\/span>, tanking the chain&#8217;s value by nearly $100 million. The company ultimately <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/cracker-barrel-shelves-remodels-amid-brand-backlash\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">decided to shelve<\/a><\/span> its remodeling plans.<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/mary-cunningham\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Mary  Cunningham<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at &#8220;60 Minutes,&#8221; CBSNews.com and CBS News 24\/7 as part of the CBS News Associate Program.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/dominos-pizza-brand-redesign-boxes-tshirts-2025\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domino&#8217;s Pizza is getting a makeover that includes a short new jingle by singer-songwriter Shaboozey and a brighter look. The<\/p>\n","protected":false},"author":1,"featured_media":50657,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[8051,429,8282],"class_list":["post-50656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-cracker-barrel","tag-food-amp-drink","tag-pizza-hut"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Domino&#039;s is serving up a fresh look for the first time in 13 years. 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