{"id":49816,"date":"2025-10-04T01:19:04","date_gmt":"2025-10-04T01:19:04","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/with-rollout-of-new-album-taylor-swift-once-again-turns-her-lyrical-skills-into-a-business-strategy\/"},"modified":"2025-10-04T01:19:04","modified_gmt":"2025-10-04T01:19:04","slug":"with-rollout-of-new-album-taylor-swift-once-again-turns-her-lyrical-skills-into-a-business-strategy","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/with-rollout-of-new-album-taylor-swift-once-again-turns-her-lyrical-skills-into-a-business-strategy\/","title":{"rendered":"With rollout of new album, Taylor Swift once again turns her lyrical skills into a business strategy"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p><em>New York<\/em> \u2014 The world&#8217;s most recognizable showgirl may be entering a new era, but there&#8217;s no sign that Taylor Swift&#8217;s gold rush is slowing down. <\/p>\n<p>Swift is the only female musical artist in history to sell more than 100 million albums. <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/taylor-swift-the-life-of-a-showgirl-album-release\/\" data-invalid-url-rewritten-http=\"\">Her newest album<\/a><\/span>, &#8220;The Life of a Showgirl,&#8221; created a frenzy when it was released Friday. <\/p>\n<p>&#8220;In terms of a business person, Taylor is at the top,&#8221; said Kevin Evers, author of the new book &#8220;There&#8217;s Nothing Like This: The Strategic Genius of Taylor Swift,&#8221; and a senior editor at the Harvard Business Review. &#8220;She&#8217;s always been extremely business savvy, and we can see this with this release, too.&#8221;\u00a0<\/p>\n<p>Evers says that Swift has always been &#8220;really fan-obsessed.&#8221;<\/p>\n<p>&#8220;So if you look at all the album variants, and all this new stuff that she&#8217;s doing around this album, she&#8217;s really trying to give her fans as much value as possible,&#8221; Evers said. <\/p>\n<p>In August, Swift announced &#8220;The Life of a Showgirl&#8221; <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/taylor-swift-travis-jason-kelce-new-heights-podcast\/\" data-invalid-url-rewritten-http=\"\">on the popular podcast<\/a><\/span> of her now-fianc\u00e9, Travis Kelce. She said the album was inspired by the record-smashing <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/taylor-swift-eras-tour-book-black-friday-target-where-to-buy\/\" data-invalid-url-rewritten-http=\"\">Eras Tour<\/a><\/span>, the first-ever tour to gross more than $2 billion. <\/p>\n<p>&#8220;This album is about what was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and, and vibrant,&#8221; Swift said on the podcast.<\/p>\n<p>Since then, countdowns on her website appeared for limited edition vinyl records, CDs and cardigans, all of which sold out within minutes.<br \/><strong>\u00a0<br \/><\/strong>&#8220;I mean, she&#8217;s definitely going to make a lot of money from this album, and she&#8217;s not shy about that,&#8221; Evers said. &#8220;But at the same time, the reason why all these strategies are working is because her fans are actively engaged.&#8221;<\/p>\n<p>Fans are flocking to see her film, &#8220;Taylor Swift: The Official Release Party of a Showgirl,&#8221; which is in theaters this weekend only.<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/03\/f28db397-751f-4560-9edb-e8c28acf75a2\/thumbnail\/620x430\/cea40b5741d91aaad769e99105f1bcbd\/ap25276790040029.jpg#\" alt=\"Taylor Swift \" height=\"430\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/03\/f28db397-751f-4560-9edb-e8c28acf75a2\/thumbnail\/620x430\/cea40b5741d91aaad769e99105f1bcbd\/ap25276790040029.jpg 1x, https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2025\/10\/03\/f28db397-751f-4560-9edb-e8c28acf75a2\/thumbnail\/1240x860\/fd0ab38a0087b67b56357d7732445ecd\/ap25276790040029.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Taylor Swift fans await entry to a TikTok\/Taylor Swift fan activation pop-up event to celebrate the release of her latest album &#8220;The Life of a Showgirl,&#8221; on Oct. 3, 2025, in Los Angeles.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                AP Photo\/Chris Pizzello<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<p>The album became Spotify&#8217;s most streamed album in a single day this year. The company said it only took 11 hours to hit that mark.<br \/><strong><br \/><\/strong>&#8220;Streaming really does not create a lot of money for artists,&#8221; Evers explained. &#8220;Yes, Taylor Swift is making millions of dollars on streaming, but she&#8217;s making much more on merch and the vinyl variants.&#8221;<\/p>\n<p>Some tracks seem to reveal new tidbits of her love story with Kelce, a key player in the album&#8217;s rollout. It is giving her dedicated fans a look at a new, happier chapter of her life off-stage, and a peek into the future of what could come next.\u00a0<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/jo-ling-kent\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Jo Ling  Kent<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Journalist Jo Ling Kent joined CBS News in July 2023 as the senior business and technology correspondent for CBS News. Kent has more than 15 years of experience covering the intersection of technology and business in the U.S., as well as the emergence of China as a global economic power.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/taylor-swift-new-album-lyrical-skills-business-strategy-life-of-a-showgirl\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York \u2014 The world&#8217;s most recognizable showgirl may be entering a new era, but there&#8217;s no sign that Taylor<\/p>\n","protected":false},"author":1,"featured_media":49817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[1926],"class_list":["post-49816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us","tag-taylor-swift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With rollout of new album, Taylor Swift once again turns her lyrical skills into a business strategy - World News<\/title>\n<meta name=\"description\" content=\"Taylor Swift&amp;#039;s new album, &amp;quot;The Life of a Showgirl,&amp;quot; became Spotify&amp;#039;s most-streamed album in a single day this year. 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