{"id":4962,"date":"2025-02-09T15:49:49","date_gmt":"2025-02-09T15:49:49","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/sports-illustrateds-fourth-quarter-comeback-cbs-news\/"},"modified":"2025-02-09T15:49:49","modified_gmt":"2025-02-09T15:49:49","slug":"sports-illustrateds-fourth-quarter-comeback-cbs-news","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/sports-illustrateds-fourth-quarter-comeback-cbs-news\/","title":{"rendered":"Sports Illustrated&#8217;s fourth-quarter comeback &#8211; CBS News"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p><em>It was only a year ago that Sports Illustrated appeared to be down to the last strike in the bottom of the ninth. Our &#8220;60 Minutes&#8221; colleague Jon Wertheim, a senior writer at the magazine, picks up the story from there:<\/em><\/p>\n<hr\/>\n<p>The great comeback makes for one of the oldest sports tropes. It&#8217;s the Patriots against Falcons in Super Bowl LI \u2026 the Red Sox against the Yankees \u2026 the Heat against the Spurs \u2026 and every damn sports movie ever made. The scoreboard makes for a grim canvas. Time is winding down. All looks lost. But one team refuses to concede.\u00a0<\/p>\n<p>Cue <a href=\"https:\/\/youtu.be\/OPjtdtZdY5k?feature=shared&amp;t=144\" target=\"_blank\" rel=\"nofollow noopener\">the Randy Newman soundtrack<\/a>! Belief starts to form! A few bounces go the right way! A few heroes meet the moment!\u00a0<\/p>\n<p>Anyone and everyone in sports media has covered the comeback. But at Sports Illustrated, we got to live it.<\/p>\n<p>It&#8217;s January 2024, and a new operator decides to try and gut this 70-year-old institution. He announces plans to <a href=\"https:\/\/www.forbes.com\/sites\/nicolekraft\/2024\/01\/21\/mass-layoff-appears-to-be-the-end-of-sports-illustrated\/\" target=\"_blank\" rel=\"nofollow noopener\">fire us all<\/a>. Pretty bleak. Morale hits a low-water mark. There are assorted <a href=\"https:\/\/nymag.com\/intelligencer\/2024\/01\/greed-killed-sports-illustrated.html\" target=\"_blank\" rel=\"nofollow noopener\">obituaries<\/a>. Some staffers would even leave their pride on the sidelines and <a href=\"https:\/\/www.cbsnews.com\/video\/in-defense-of-sports-illustrated-on-super-bowl-sunday\/,\" target=\"_blank\" rel=\"nofollow\" data-invalid-url-rewritten-http=\"\">go on television pleading for a miracle<\/a>.<\/p>\n<figure class=\"embed embed--type-video embed--type-content_video is-video embed--float-left embed--size-medium \"><figcaption class=\"embed__caption-container\"><a href=\"https:\/\/www.cbsnews.com\/video\/in-defense-of-sports-illustrated-on-super-bowl-sunday\/\" class=\"embed__headline-link\" data-invalid-url-rewritten-http=\"\"><\/p>\n<p>          <span class=\"embed__icon\"><br \/>\n            <svg viewbox=\"0 0 32 32\" aria-hidden=\"true\"><use xlink:href=\"#icon-video\"\/><\/svg><\/span><\/p>\n<p>          <span class=\"embed__headline\">In defense of Sports Illustrated on Super Bowl Sunday<\/span><\/p>\n<p>          <span class=\"embed__video-duration\">02:47<\/span><\/p>\n<p>                      <\/a><\/p>\n<\/figcaption><\/figure>\n<p>And then, there&#8217;s a financial curveball for a strike (too complicated to spell out here), but the good guys prevail. The ballclub comes together, putting the collective over the individual. A few breaks (and a few news breaks) go our way. And suddenly, Sports Illustrated is back from the brink.<\/p>\n<p>We&#8217;re publishing print issues in 2025. We will be expanding video production, and launching podcasts, and staging events, and sponsoring stadiums.<\/p>\n<p>If the comeback is a pillar of sports coverage, here&#8217;s another: Don&#8217;t be the story. You&#8217;re there to chronicle the news, not BE the news. But in this case, the comeback of Sports Illustrated might be a story worth telling, a rare blast of good news in today&#8217;s media landscape.<\/p>\n<p>And having lived through it, in a weird way, maybe we are now better equipped in our sports coverage. Lessons learned? Leadership matters. <\/p>\n<p>All those cliches about teamwork and belief and optimism? They have some truth and merit. <\/p>\n<p>And sometimes &#8220;Hail Mary&#8221; heaves downfield ARE completed. <\/p>\n<p>Print media may be gasping for breath. Sports Illustrated is now, happily, not.<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0<br \/>For more info:<\/strong><\/p>\n<p><em>\u00a0 \u00a0 \u00a0\u00a0<br \/>Story produced by Jon Carras. Editor: Joseph Frandino.\u00a0<\/em><\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \"\/><!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/l-jon-wertheim\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Jon Wertheim<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__image\">\n            <a href=\"https:\/\/www.cbsnews.com\/team\/l-jon-wertheim\/\" data-invalid-url-rewritten-http=\"\"><br \/>\n              <span class=\"img \"><img alt=\"headshot-600-l-jon-wertheim.jpg \" height=\"80\" width=\"80\" class=\" lazyload\" srcset=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2024\/05\/17\/87e3dcae-821d-4498-b4df-8439f2a54419\/thumbnail\/80x80\/3a6c81cd41fdacbf43e12147074f29d3\/headshot-600-l-jon-wertheim.jpg?v=c6b5070a57014f3b00753bf0e763f9c3 1x, https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2024\/05\/17\/87e3dcae-821d-4498-b4df-8439f2a54419\/thumbnail\/160x160\/0c25a9b7d7a20568c6b212e919488d39\/headshot-600-l-jon-wertheim.jpg?v=c6b5070a57014f3b00753bf0e763f9c3 2x\"\/><\/span><br \/>\n            <\/a>\n          <\/div>\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">L. Jon Wertheim is an accomplished journalist and 60 Minutes correspondent.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/sports-illustrateds-fourth-quarter-comeback\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was only a year ago that Sports Illustrated appeared to be down to the last strike in the bottom<\/p>\n","protected":false},"author":1,"featured_media":4963,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[2110],"class_list":["post-4962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-sports-illustrated"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sports Illustrated&#039;s fourth-quarter comeback - CBS News - World News<\/title>\n<meta name=\"description\" content=\"The great comeback makes for one of the most popular sports tropes &ndash; and Sports Illustrated got to live one, when the venerable weekly magazine and its staff overcame financial obstacles to maintain its 70-year-long print tradition of sports journalism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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