{"id":4740,"date":"2025-02-08T12:01:10","date_gmt":"2025-02-08T12:01:10","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/microsoft-and-nvidia-take-a-quieter-approach-to-trump\/"},"modified":"2025-02-08T12:01:10","modified_gmt":"2025-02-08T12:01:10","slug":"microsoft-and-nvidia-take-a-quieter-approach-to-trump","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/microsoft-and-nvidia-take-a-quieter-approach-to-trump\/","title":{"rendered":"Microsoft and Nvidia Take a Quieter Approach to Trump"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Friday afternoon last week, Jensen Huang, the chief executive of the chipmaker Nvidia, slipped into the White House to meet President Trump for the first time. There was no fanfare, and he left without a single public photo taken of the two.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Two weeks earlier, Microsoft\u2019s chief executive, Satya Nadella, had a lengthy lunch with Mr. Trump at his Mar-a-Lago estate in Florida. They dined with little fuss and also barely made the news.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Neither executive joined his <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/21\/business\/dealbook\/billionaires-trump-zuckerberg-bezos-musk.html\" title=\"\">big tech contemporaries who stood ramrod<\/a> behind Mr. Trump at his inauguration. Instead, the two were on entirely different continents: Mr. Nadella was traveling to the World Economic Forum in Davos, Switzerland, while Mr. Huang was wrapping up a visit to see suppliers and employees in Taiwan and China.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The absence at the inauguration of the chief executives of two of the world\u2019s most valuable companies was perhaps the most visual sign that some companies were trying a lower-key approach as Mr. Trump returned to Washington, even as some peers took to flamboyant displays of courtship.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">For companies like Microsoft and Nvidia, which unlike many of their peers haven\u2019t angered Mr. Trump, \u201cit is almost business as usual,\u201d said S. Somasegar, a former Microsoft executive now at Madrona Venture Group who speaks regularly with Mr. Nadella.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">While Microsoft and Nvidia share a quieter approach to Mr. Trump, their footprints in Washington are the polar opposite. Microsoft, on the cusp of its 50th anniversary and schooled by its antitrust fight more than two decades ago, is <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2020\/08\/28\/technology\/microsoft-tiktok-lobbying.html\" title=\"\">arguably tech\u2019s savviest player on policy issues<\/a>, with a strong lobbying arm and executives who have nurtured contacts in both political parties.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Nvidia, on the other hand, is <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/08\/06\/technology\/nvidia-antitrust-scrutiny.html\" title=\"\">a rookie in Washington<\/a>. Its profile has grown rapidly in the last few years, thanks to its overwhelming control of the specialized chips that other tech companies need to build big A.I. systems.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The stakes for both companies are high. The new administration has to <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/09\/business\/economy\/biden-ai-chips-rules.html\" title=\"\">finalize rules<\/a> about the sale of Nvidia chips and building Microsoft data centers overseas. Microsoft also <a class=\"css-yywogo\" href=\"https:\/\/blogs.microsoft.com\/on-the-issues\/2025\/01\/03\/the-golden-opportunity-for-american-ai\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">has an array of other concerns<\/a>, including cybersecurity, the regulation of A.I. systems and the electricity demands to power data centers. After a breakthrough development by the startup DeepSeek, Nvidia also faces a risk that the administration could further curtail sales of its chips to China.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cEveryone has to come to the table, and they will do it in different ways, because as the saying goes, if you\u2019re not at the table, you\u2019re on the menu,\u201d said Kevin Madden, a senior partner at Penta Group, a global strategy firm, and a former senior strategist on Mitt Romney\u2019s 2012 presidential campaign.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Their quieter strategies were on display around the inauguration. Brad Smith, Microsoft\u2019s president, attended a reception for cabinet members hosted by Vice President JD Vance. A week later, Mr. Smith and Mr. Nadella went to a black-tie dinner that was hosted by the Alfalfa Club and attended by the cabinet nominees Howard Lutnick, Linda McMahon and Doug Burgum, the former governor of North Dakota and Mr. Nadella\u2019s old mentor at Microsoft. Nvidia\u2019s vice president of external affairs, Ned Finkle, and some of Nvidia\u2019s policy staff also attended inauguration celebrations.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Like other tech companies, Microsoft donated $1 million to Mr. Trump\u2019s inauguration fund, but it did so after its peers. It gave $500,000 to the inaugural fund for the first Trump administration, as well as the Biden inauguration in 2021. (Nvidia did not donate to the inaugural fund.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">When the Amazon founder Jeff Bezos and his fianc\u00e9e, Lauren S\u00e1nchez, had dinner in a much anticipated trip to Mar-a-Lago in mid-December, Instagram posts documenting it made the gossip pages.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Microsoft leaders met with Mr. Trump\u2019s staff, cabinet appointees and technology advisers in advance of Mr. Nadella, the person said. When they arrived at Mar-a-Lago, they knew Mr. Trump\u2019s priorities and concerns.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">They spoke about security and investing in infrastructure, and when Mr. Trump expressed concern about the safety of nuclear power \u2014 which is <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/10\/16\/business\/energy-environment\/amazon-google-microsoft-nuclear-energy.html\" title=\"\">gaining popularity as a supplier of electricity for data centers<\/a> \u2014 Mr. Nadella, Mr. Smith and Elon Musk, who joined the lunch, tried to assuage his fears, according to a person with knowledge of the conversation.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Nvidia\u2019s Mr. Huang skipped Mar-a-Lago and waited nearly two weeks after the inauguration to visit the administration.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">By the time he arrived in Washington this month, it had become clear that the Trump administration could be a threat to Nvidia\u2019s business. Mr. Lutnick, a wealthy donor to Mr. Trump who had been chosen to lead the Commerce Department, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/29\/business\/economy\/lutnick-trump-tariffs-china.html\" title=\"\">told Congress during his nomination hearing<\/a> days earlier that he thought the American tech companies, including Nvidia, \u201cneed to stop helping\u201d China.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cIf they\u2019re going to compete with us, let them compete, but stop using our tools to compete with us,\u201d he said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The comments shattered Nvidia\u2019s hopes that Mr. Trump might usher in a lighter regulatory environment than his predecessor. Under President Joseph R. Biden Jr., the <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2022\/10\/07\/business\/economy\/biden-chip-technology.html\" title=\"\">United States curbed the sale of Nvidia chips<\/a> to China and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/12\/19\/technology\/nvidia-chip-sales-us-china.html\" title=\"\">capped the sales of its A.I. chips<\/a> to more than 100 other countries. The expansion and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/13\/us\/politics\/biden-administration-rules-artificial-intelligence.html\" title=\"\">enforcement of those rules<\/a> fall to the Trump administration.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-5\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">During Mr. Huang\u2019s afternoon meeting with Mr. Trump, their first ever, Mr. Huang talked about A.I. policy and semiconductors. But afterward, <a class=\"css-yywogo\" href=\"https:\/\/www.youtube.com\/watch?v=J--ZUaoV7RI&amp;list=RDNSJ--ZUaoV7RI&amp;start_radio=1\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">Mr. Trump told reporters<\/a> that he couldn\u2019t say whether he would ban more of Nvidia\u2019s chip sales to China. He added that while \u201cit was a good meeting,\u201d the administration still planned to put <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/02\/04\/business\/dealbook\/trump-trade-china-european-union.html\" title=\"\">tariffs on chips made overseas<\/a>, which would cut into Nvidia\u2019s profits because its chips are made in Taiwan.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cHe\u2019s a great gentleman,\u201d Mr. Trump said of Mr. Huang. \u201cHe\u2019s the biggest in the world in terms of chips.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Finkle declined to discuss the meeting. In an interview with The New York Times, he said, \u201cThings went well, but I can\u2019t say much more than that.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In the face of the White House\u2019s pressure, Nvidia has been beefing up its Washington presence. This week, the company, which opened its first office there last year, brought on board a Republican government affairs executive, Stewart Barber, who previously worked as an adviser to Ivanka Trump, said two people familiar with Nvidia\u2019s office who asked for anonymity to discuss personnel.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The company has applied to become a member of the Information Technology Industry Council, a policy group that represents most of the leading tech companies. It has also hired American Global Strategies, a geopolitical advisory group led by Robert C. O\u2019Brien, who served as White House national security adviser for two years under Mr. Trump.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-6\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Nvidia\u2019s belated expansion in Washington can also be attributed to a recognition that its newfound prominence demanded it become more engaged. In a little over a year, Nvidia\u2019s <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/06\/18\/technology\/nvidia-most-valuable-company.html\" title=\"\">market value has ballooned by $2 trillion<\/a>, making it one of the world\u2019s three most valuable public companies, with Microsoft and Apple.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThis really shows their maturation and recognition that having a presence in Washington matters,\u201d said Dean Garfield, a former senior vice president of policy at Netflix, who led the Information Technology Industry Council from 2009 to 2018. \u201cHopefully, it\u2019s one of multiple steps they take.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     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meet<\/p>\n","protected":false},"author":1,"featured_media":4741,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[770,123,218,771,114,2011,773,184,774,2010,217,2018,772,2019,113,111],"class_list":["post-4740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-computer-chips","tag-computers-and-the-internet","tag-data-centers","tag-deepseek-artificial-intelligence-co-ltd","tag-donald-j","tag-fla","tag-huang","tag-inaugurations","tag-jen-hsun","tag-mar-a-lago-palm-beach","tag-microsoft-corp","tag-nadella","tag-nvidia-corporation","tag-satya","tag-trump","tag-united-states-politics-and-government"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft and Nvidia Take a Quieter Approach to Trump - World News<\/title>\n<meta name=\"robots\" content=\"index, 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