{"id":46503,"date":"2025-09-08T17:04:34","date_gmt":"2025-09-08T17:04:34","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/serena-williams-invests-in-womens-basketball-league-unrivaled-now-valued-at-340-million\/"},"modified":"2025-09-08T17:04:34","modified_gmt":"2025-09-08T17:04:34","slug":"serena-williams-invests-in-womens-basketball-league-unrivaled-now-valued-at-340-million","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/serena-williams-invests-in-womens-basketball-league-unrivaled-now-valued-at-340-million\/","title":{"rendered":"Serena Williams invests in women&#8217;s basketball league Unrivaled, now valued at $340 million"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Serena Williams has set her sights on new playing court: basketball. The retired tennis star has invested in the women&#8217;s 3-on-3 <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/unrivaled-basketball-how-to-watch-wnba-offseason\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">basketball league, Unrivaled<\/a><\/span>, now valued at $340 million, the league <a href=\"https:\/\/www.unrivaled.basketball\/news\/unrivaled-closes-oversubscribed-series-b-investment-round-headlined-by-bessemer-venture-partners-increasing-league-valuation-to-340-million-3w2xqm3rmszj\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a> Monday.\u00a0<\/p>\n<p>Williams participated in the two-year-old league&#8217;s Series B investment round through her Serena Ventures, an early-stage venture capital firm. Joining her is former FIFA World Cup champion Alex Morgan, through her Trybe Ventures. Tennis legend Billie Jean King and other notable sports figures participated, too.\u00a0<\/p>\n<p>Bessemer Venture Partners, a venture capital firm, led the investment round.\u00a0<\/p>\n<p>The Unrivaled league claims to offer players the highest average salary in professional women&#8217;s sports league history. It began as a way for WNBA players to earn money in the offseason, without having to play abroad. Its second season tips off in January 2026.\u00a0<\/p>\n<p>&#8220;We&#8217;re continuing to align with partners who elevate our league and accelerate our strategic growth. With Bessemer Venture Partners leading this round, Unrivaled is in an unprecedented position for a new sports league,&#8221; Unrivaled president Alex Bazzell said in a statement Monday.<\/p>\n<p>Williams, who retired from professional tennis in 2022 and is widely considered one of the game&#8217;s greatest players, has a net worth pegged at $350 million, according to <a href=\"https:\/\/www.forbes.com\/profile\/serena-williams\/\" target=\"_blank\" rel=\"nofollow noopener\">Forbes<\/a>.<\/p>\n<p>The 23-time Grand Slam champion established her fund in 2017. In 2024, she described the thrill \u2014 and perils \u2014 of investing in early-state companies to the New York Times\u00a0<\/p>\n<p>&#8220;I love winning and being successful, but in early stage, 70 or 80 percent of the businesses fail that you invest in,&#8221; Williams told the outlet. &#8220;I don&#8217;t like that. Having to accept that is difficult for me.&#8221;<\/p>\n<p>&#8220;If one of our companies ends up not doing well, it&#8217;s heartbreaking. A lot of times they don&#8217;t do well simply because they can&#8217;t raise funding,&#8221; she added.\u00a0<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/megan-cerullo\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Megan  Cerullo<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24\/7 to discuss her reporting.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/serena-williams-invests-unrivaled-womens-basketball-league\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serena Williams has set her sights on new playing court: basketball. The retired tennis star has invested in the women&#8217;s<\/p>\n","protected":false},"author":1,"featured_media":46504,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[6652,1290],"class_list":["post-46503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-serena-williams","tag-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serena Williams invests in women&#039;s basketball league Unrivaled, now valued at $340 million - World News<\/title>\n<meta name=\"description\" content=\"The tennis great was joined by other sports legends, including Billie Jean King, in investing in the three-on-three basketball league.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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