{"id":44671,"date":"2025-08-27T18:02:59","date_gmt":"2025-08-27T18:02:59","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/lego-builds-record-earnings-from-botanical-themed-bricks-and-brand-deals\/"},"modified":"2025-08-27T18:02:59","modified_gmt":"2025-08-27T18:02:59","slug":"lego-builds-record-earnings-from-botanical-themed-bricks-and-brand-deals","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/lego-builds-record-earnings-from-botanical-themed-bricks-and-brand-deals\/","title":{"rendered":"Lego builds record earnings from botanical-themed bricks and brand deals"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children&#8217;s series &#8220;Bluey.&#8221;<\/p>\n<p>The Danish toymaker saw a 12% increase in revenue, netting the company a record $34.6 billion in Danish kroner, or $5.44\u202fbillion U.S. dollars, Lego\u00a0<a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2025\/august\/the-lego-group-achieves-double-digit-top--and-bottom-line-growth-in-h1-2025\" target=\"_blank\" rel=\"nofollow noopener\">reported<\/a> on Wednesday. Consumer sales also grew 13%.<\/p>\n<p>&#8220;This growth is driven by our large and innovative range of products that continues to be relevant across ages and interests,&#8221; Lego CEO Niels Christiansen said in the company&#8217;s\u00a0<a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2025\/august\/the-lego-group-achieves-double-digit-top--and-bottom-line-growth-in-h1-2025\" target=\"_blank\" rel=\"nofollow noopener\">statement<\/a>.\u00a0<\/p>\n<p>Lego also expanded its brick-and-mortar presence, opening 24 new stores in the first half of the year. It now has a total of 1,079 stores worldwide.<\/p>\n<p>Reached for comment, a Lego spokesperson referred CBS MoneyWatch to the company&#8217;s earnings statement.\u00a0<\/p>\n<p>Here are the new Lego sets that are boosting sales.<\/p>\n<h2>Botanicals collection\u00a0<\/h2>\n<p>One of the company&#8217;s bestsellers so far this year is its Lego Botanical collection which has been steadily growing since it <a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2022\/december\/new-lego-botanical-collection\" target=\"_blank\" rel=\"nofollow noopener\">launched<\/a> in 2021 with a flower bouquet and bonsai tree set. Lego&#8217;s latest plant-themed brick sets include\u00a0<a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2025\/april\/let-joy-bloom-with-new-lego-botanicals-and-lego-art-sets\" target=\"_blank\" rel=\"nofollow noopener\">hibiscus flowers<\/a>, <a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2023\/november\/lego-botanical-collection-bouquet-of-roses\" target=\"_blank\" rel=\"nofollow noopener\">roses<\/a>,\u00a0<a href=\"https:\/\/www.lego.com\/en-us\/categories\/adults-welcome\/articles\/types-of-succulents\" target=\"_blank\" rel=\"nofollow noopener\">succulents<\/a>\u00a0and more.<\/p>\n<p>&#8220;The LEGO Botanicals theme was popular around shopping occasions such as Valentine&#8217;s Day and Mother&#8217;s Day,&#8221; Lego said in its earnings statement.<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/70710f5b-d943-42e6-a66a-3505c4759362\/thumbnail\/620x414\/57056584ef0d332b23798aa997826a36\/lego-10328-10329-lifestyle-10.jpg#\" alt=\"lego-10328-10329-lifestyle-10.jpg \" height=\"414\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/70710f5b-d943-42e6-a66a-3505c4759362\/thumbnail\/620x414\/57056584ef0d332b23798aa997826a36\/lego-10328-10329-lifestyle-10.jpg 1x, https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/70710f5b-d943-42e6-a66a-3505c4759362\/thumbnail\/1240x828\/0fd9559c07191d14dc666dfba7d1fdb7\/lego-10328-10329-lifestyle-10.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Lego&#8217;s Botanical collection, one of the toy company&#8217;s bestsellers so far this year, was launched in 2021 and now includes roses, succulents and more.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Lego<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<h2>Formula 1<\/h2>\n<p>Sets of\u00a0<a href=\"https:\/\/www.lego.com\/en-us\/families\/formula1\/article\/best-gifts-for-formula-1-fans?icmp=LP-SHCC-Standard-learnMore_Thrill-TH-NO-GJQBRPEWUR\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1<\/a>\u00a0race cars also helped fuel Lego sales in the first half of 2025. The toy company unveiled its partnership with F1 in 2024, and offers brick forms of all 10 official team cars in the prestigious racing series, according to its website.<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/b3eabcf3-9417-431c-9bc4-94eb3c91525d\/thumbnail\/620x465\/e5a733e00ca90a064c11c4786f5435fc\/lego-f1.jpg#\" alt=\"lego-f1.jpg \" height=\"465\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/b3eabcf3-9417-431c-9bc4-94eb3c91525d\/thumbnail\/620x465\/e5a733e00ca90a064c11c4786f5435fc\/lego-f1.jpg 1x, https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/b3eabcf3-9417-431c-9bc4-94eb3c91525d\/thumbnail\/1240x930\/3ed523673bfd9b94186edd53b2be0a69\/lego-f1.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Lego offers brick forms of all 10 official team cars in the F1 series.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Lego<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<h2>Bluey\u00a0<\/h2>\n<p>Brand deals with popular franchises such as Harry Potter, Star Wars and Fortnite have become a staple of the toymaker. In March, Lego introduced six\u00a0<a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2025\/february\/lego-bluey-sets\" target=\"_blank\" rel=\"nofollow noopener\">Bluey playsets<\/a>\u00a0for kids ages 2-5, featuring figurines of the four main canine characters on the popular Australian animated children&#8217;s show.\u00a0<\/p>\n<p>Next year Lego will grow its partnerships with a multiyear collaboration with Pok\u00e9mon, the Japanese franchise created more than 25 years ago that became a worldwide phenomenon.<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/614d0b5d-3dc8-4884-a707-d6b81565bc12\/thumbnail\/620x465\/75bf9627445e2472b8c982dff8cff08f\/10459-lifestyle-cons-2.jpg#\" alt=\"10459-lifestyle-cons-2.jpg \" height=\"465\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/614d0b5d-3dc8-4884-a707-d6b81565bc12\/thumbnail\/620x465\/75bf9627445e2472b8c982dff8cff08f\/10459-lifestyle-cons-2.jpg 1x, https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/08\/27\/614d0b5d-3dc8-4884-a707-d6b81565bc12\/thumbnail\/1240x930\/d28acf4d1a8fde5536d07215d418daa3\/10459-lifestyle-cons-2.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Lego&#8217;s Bluey playset features figurines of the four main canine characters from the popular Australian animated children&#8217;s show.\u00a0<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Lego<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<p>LEGO sales soared during the COVID-19 pandemic as families stayed indoors. Since then, LEGO has held the title of the world&#8217;s biggest toymaker, according to market analysis firm Statista, ahead of U.S. companies Mattel and Hasbro \u2014 the respective makers of Barbie and Monopoly \u2014 and Japan&#8217;s Bandai Namco, maker of Tamagotchi pets and Power Rangers.<\/p>\n<p>Lego, a family-owned company founded by Ole Kirk Kristiansen, began producing the iconic plastic toy bricks in 1949.<\/p>\n<p class=\"content__meta--contributors\">\n<p>                      <span class=\"byline__author__text\">The Associated  Press<\/span><\/p>\n<p>        contributed to this report.\n    <\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/mary-cunningham\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Mary  Cunningham<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at &#8220;60 Minutes,&#8221; CBSNews.com and CBS News 24\/7 as part of the CBS News Associate Program.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/lego-sales-growth-2025-formula1-bluey-pokemon-botanicals\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known<\/p>\n","protected":false},"author":1,"featured_media":44672,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[7408],"class_list":["post-44671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us","tag-lego"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lego builds record earnings from botanical-themed bricks and brand deals - World News<\/title>\n<meta name=\"description\" content=\"A growing portfolio of Lego brick sets, led by the Lego Botanicals collection, fueled record profits for the toy company so far in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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