{"id":38655,"date":"2025-07-16T18:43:55","date_gmt":"2025-07-16T18:43:55","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/back-to-school-shopping-season-kicks-off-early-with-americans-hoping-to-dodge-tariff-impacts\/"},"modified":"2025-07-16T18:43:55","modified_gmt":"2025-07-16T18:43:55","slug":"back-to-school-shopping-season-kicks-off-early-with-americans-hoping-to-dodge-tariff-impacts","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/back-to-school-shopping-season-kicks-off-early-with-americans-hoping-to-dodge-tariff-impacts\/","title":{"rendered":"Back-to-school shopping season kicks off early, with Americans hoping to dodge tariff impacts"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>The back-to-school season may seem at least a month away on the calendar, but for a majority of American families, it&#8217;s already begun.<\/p>\n<p>Two-thirds of back-to-school shoppers have already started buying clothing and supplies ahead of the new school year \u2014 a 55% increase on the level of early purchases last year.<\/p>\n<p>That&#8217;s according to a new\u00a0<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/back-to-school-season-begins-early-for-majority-of-shoppers\" target=\"_blank\" rel=\"nofollow noopener\">survey<\/a> from the National Retail Federation (NRF), which indicates that students and their parents are getting an early start on shopping this year, hunting for deals as they navigate\u00a0<span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/tariffs-trump-news-economy-uncertainty\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">economic uncertainty<\/a><\/span>. More than half of consumers surveyed, 51%, cited concerns over tariffs as the reason why they were starting school shopping earlier this year.\u00a0<\/p>\n<p>&#8220;Consumers are being mindful of the potential impacts of tariffs and inflation on back-to-school items, and have turned to early shopping, discount stores and summer sales for savings on school essentials,&#8221; Katherine Cullen, NRF vice president of industry and consumer insights, said in a statement.<\/p>\n<p>The price of school supplies and books has already reached an all-time high, data from the Federal Reserve Bank of Saint Louis\u00a0<a href=\"https:\/\/fred.stlouisfed.org\/series\/CUSR0000SEEA\" target=\"_blank\" rel=\"nofollow noopener\">shows<\/a>. However, consumers worry that the cost of items could go up even more once the full brunt of President Trump&#8217;s tariffs take effect.<\/p>\n<p>Mr. Trump recently announced on Truth Social that he would\u00a0<span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/trump-japan-korea-tariffs-august-1\/\" data-invalid-url-rewritten-http=\"\">place steep tariffs<\/a><\/span>\u00a0on over 20 countries, starting on Aug. 1. The levies could directly impact the cost of apparel and other\u00a0<a href=\"https:\/\/www.cbs42.com\/hill-politics\/trump-tariffs-set-to-collide-with-back-to-school-shopping\/?nxsparam=6\" target=\"_blank\" rel=\"nofollow noopener\">back-to-school items<\/a>\u00a0like electronics that are imported from abroad.<\/p>\n<p>In its report, the NRF predicts families will spend a total of $128.2 billion on supplies this year, up from $125.4 billion last year. The increase, however, reflects an increase in the number of consumers shopping for back-to-school supplies, and not individual spending, which is expected to be lower this year.<\/p>\n<p>Families with students in kindergarten through high school plan to spend an average of $858.07 on school-related items this year, down from $874.68 in 2024, according to the study. College students and their parents also plan to spend less this year \u2014 an average of $1,325.85, down from $1,364.75 in 2024.<\/p>\n<p>Four in five shoppers said they were planning their shopping around July back-to-school sales to maximize their budgets, the NRF report found.<\/p>\n<h2>Retailers focus on sales<\/h2>\n<p>With inflation and tariffs top of mind for many consumers, stores are already promoting back-to-school discounts to lure shoppers.<\/p>\n<p>&#8220;As shoppers look for the best deals on clothes, notebooks and other school-related items, retailers are highly focused on affordability and making the shopping experience as seamless as possible,&#8221; NRF&#8217;s Cullen said.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/b?node=121082095011\" target=\"_blank\" rel=\"nofollow noopener\">Amazon<\/a>, <a href=\"https:\/\/www.target.com\/c\/school-office-supplies-deals\/-\/N-n6qub\" target=\"_blank\" rel=\"nofollow noopener\">Target<\/a> and <a href=\"https:\/\/www.walmart.com\/shop\/deals\/school\" target=\"_blank\" rel=\"nofollow noopener\">Walmart<\/a>\u00a0are each offering back-to-school summer sales to entice customers. Amazon last week completed its four-day Prime Day event, which offered thousands of\u00a0<a href=\"https:\/\/press.aboutamazon.com\/2025\/7\/amazons-biggest-prime-day-event-yet-an-extended-4-days-of-exceptional-savings-and-deep-discounts-from-top-brands\" target=\"_blank\" rel=\"nofollow noopener\">deals<\/a> on everything from backpacks to dorm furnishings to laptops.\u00a0<\/p>\n<p>Walmart on Tuesday\u00a0<a href=\"https:\/\/corporate.walmart.com\/news\/2025\/07\/15\/walmart-helps-students-get-first-day-fresh-with-school-supplies-priced-lower-than-last-year\" target=\"_blank\" rel=\"nofollow noopener\">announced<\/a>\u00a0lower prices on 14 of the most popular back-to-school supplies compared with last year. A survey by the retail giant found that 70% of its customers said they planned to spend more time this year searching for discounts.<\/p>\n<p>&#8220;Regardless of income, families want to ensure their students are set up for success,&#8221; said Phil Rist, executive vice president of strategy at analytics firm Prosper, said in a statement. &#8220;They are cutting back in other areas, using buy now, pay later or buying used or refurbished items to have everything they need for the school year.&#8221;<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n        <\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/mary-cunningham\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Mary  Cunningham<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at &#8220;60 Minutes,&#8221; CBSNews.com and CBS News 24\/7 as part of the CBS News Associate Program.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/back-to-school-shopping-season-tariff-impacts-inflation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The back-to-school season may seem at least a month away on the calendar, but for a majority of American families,<\/p>\n","protected":false},"author":1,"featured_media":38656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[2405,912,799],"class_list":["post-38655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-college","tag-education","tag-tariffs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back-to-school shopping season kicks off early, with Americans hoping to dodge tariff impacts - World News<\/title>\n<meta name=\"description\" content=\"Americans are starting back-to-school shopping earlier this year out of concern over tariffs, according to a new study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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