{"id":37311,"date":"2025-07-09T16:33:01","date_gmt":"2025-07-09T16:33:01","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/snack-wraps-and-spicy-mcmuffins-how-mcdonalds-is-refreshing-its-menu-to-lure-back-customers\/"},"modified":"2025-07-09T16:33:01","modified_gmt":"2025-07-09T16:33:01","slug":"snack-wraps-and-spicy-mcmuffins-how-mcdonalds-is-refreshing-its-menu-to-lure-back-customers","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/snack-wraps-and-spicy-mcmuffins-how-mcdonalds-is-refreshing-its-menu-to-lure-back-customers\/","title":{"rendered":"Snack Wraps and Spicy McMuffins. How McDonald&#8217;s is refreshing its menu to lure back customers"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>McDonald&#8217;s is reviving fan favorites, spicing up its menu and emphasizing low-cost items to bring inflation-weary customers back to the Golden Arches.\u00a0<\/p>\n<p>The world&#8217;s largest restaurant chain recently announced it was bringing back the popular Snack Wrap, which makes its return to McD&#8217;s outlets on July 10, along with a new, limited-time Spicy Egg McMuffin sandwich, which debuted on July 8. The refreshed menu comes as the company <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/mcdonalds-tariffs-hurting-sales\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">looks to boost sales<\/a><\/span> as budget-conscious consumers pull back on spending.\u00a0<\/p>\n<p>Same-store sales at McDonald&#8217;s outlets in the U.S. <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/mcdonalds-tariffs-hurting-sales\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">declined 3.6% in the first quarter,<\/a><\/span> the biggest drop since the COVID-19 pandemic closed stores nationwide. At the same time, traffic among low-income customers was down &#8220;nearly double digits,&#8221; CEO Chris Kempczinski said on the company&#8217;s May earnings call, reflecting a customer base that the company acknowledged is still feeling the effects of inflation.<\/p>\n<p>McDonald&#8217;s isn&#8217;t the first fast-food chain to use promotions to drive business, but it has long been among the most adept at tweaking its menu and pricing, while its scale makes it a bellwether for customer tastes. In January, for example, it introduced\u00a0<span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/mcdonalds-mcvalue-menu\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">the McValue<\/a><\/span>\u00a0menu, which includes the <a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/mcdonalds-kicks-off-summer-ofvalue-across-the-us.html\" target=\"_blank\" rel=\"nofollow noopener\">$5 meal deal<\/a>, along with a &#8220;buy one, add one for $1&#8221; deal, as the company leaned into affordable offerings.\u00a0<\/p>\n<p>McDonald&#8217;s is reacting to a number of economic and competitive pressures, said Matthew Todd, a director at S&amp;P Global Ratings. Chief among them is continuing to deliver value to low-income consumers in a time of economic uncertainty.\u00a0<\/p>\n<p>&#8220;This isn&#8217;t anything new, but I think it&#8217;s a continuation of this pursuit of regaining the consumers&#8217; trust,&#8221; Todd said.<\/p>\n<p>Sara Senatore, a research analyst at the Bank of America, told CBS MoneyWatch that McDonald&#8217;s move to expand its affordable offerings is an attempt to &#8220;stay relevant&#8221; with low-income consumers, who are &#8220;under much greater pressure than other cohorts.&#8221;<\/p>\n<p>Other fast-food chains and restaurants also have seen weaker sales as consumers battered by higher prices and the general cost of living look to save cash. For McDonald&#8217;s, which has over 35,000\u00a0<a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/franchising-overview.html\" target=\"_blank\" rel=\"nofollow noopener\">locations<\/a>\u00a0nationwide, the difference now is it&#8217;s not outperforming competitors as much as it once was, Senatore said.<\/p>\n<p>&#8220;Their same-store sales versus their direct competitors have been much more similar than different,&#8221; she said. &#8220;Whereas, if you look at its long-term history, McDonald&#8217;s has historically outpaced their competitors.&#8221;<\/p>\n<p>McDonald&#8217;s did not respond to CBS MoneyWatch&#8217;s request for comment on the strategy behind its menu changes.<\/p>\n<h2>Return of the Snack Wrap<\/h2>\n<p>Perhaps the most highly anticipated new menu item is the <a href=\"http:\/\/cbsnews.com\/news\/mcdonalds-snack-wrap-returns-july-2025\/\" target=\"_blank\" rel=\"nofollow noopener\">Snack Wrap<\/a>, which is returning to McDonald&#8217;s establishments nationwide on this week after a nine-year hiatus. The wrap, which consists of a white-flour tortilla filled with chicken, shredded lettuce and cheese, was nixed in 2016, sparking a social media campaign by fans lobbying for its return.\u00a0<\/p>\n<p>&#8220;Given that they&#8217;re looking for sales drivers, it makes sense that they would go to their archives, if you will,&#8221; Senatore said.<\/p>\n<p>The revived Snack Wrap will come in two flavors \u2014 Ranch and Spicy \u2014 and will be priced at $2.99, <a href=\"https:\/\/www.axios.com\/2025\/07\/08\/mcdonalds-snack-wrap-spicy-mcmuffin\" target=\"_blank\" rel=\"nofollow noopener\">according<\/a> to a McDonald&#8217;s spokesperson. The main protein will consist of chicken strips \u2014 easier to prepare, and thus less labor-intensive, than the type of chicken McD&#8217;s previously used in the wrap, which required more cutting, Senatore explained.<\/p>\n<p>Reviving the Snack Wrap is a strategic decision on McDonald&#8217;s part given the item&#8217;s cult following. Customers went so far ast to start a Change.org petition garnering more than 19,000 signatures urging McDonald&#8217;s to bring back the Snack Wrap.<\/p>\n<p>&#8220;Bringing back a product that customers really want to have come back, you typically have higher rate of success,&#8221; Senatore said.\u00a0<\/p>\n<p>McDonald&#8217;s is also introducing a new take on its classic Egg McMuffin, with a trio of limited-time breakfast sandwiches featuring spicy pepper sauce. The new items coincide with the 50th anniversary of the Egg McMuffin, a McDonald&#8217;s staple that consists of egg, cheese and bacon on an English muffin.<\/p>\n<p>&#8220;Limited-time offerings are always something in the toolkit for quick service restaurants to drive traffic,&#8221; Todd said.<\/p>\n<p>Other menu tweaks include a new home for the Daily Double, one of McDonald&#8217;s burger offerings. The Daily Double will now be part of the the McValue deal, where it will be bundled with fries, Chicken McNuggets, and a small soft drink for $6 or $7, depending on the location.<\/p>\n<p>McDonald&#8217;s has also upped its chicken offerings. In May, the chain launched a new item called McCrispy Strips nationwide, the first time since 2021 McDonald&#8217;s debuted a new permanent menu item in the U.S, according to a company\u00a0<a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/mcdonalds-takes-dipping-tothe-nextlevel-brand-new-mccrispy-stripsand-creamy-chili-dip.html\" target=\"_blank\" rel=\"nofollow noopener\">statement<\/a>.\u00a0<\/p>\n<p>Todd said McDonald&#8217;s and other industry players are emphasizing chicken meals given its popularity and that it is significantly cheaper than beef, which <span class=\"link\"><a href=\"https:\/\/www.cbsnews.com\/news\/beef-prices-record-highs-drought\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\">rose to record prices in May<\/a><\/span>.<\/p>\n<p>&#8220;We&#8217;ve been seeing tons of chicken offerings, and just chicken&#8230; in general being very successful,&#8221; he said.<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n        <\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/mary-cunningham\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Mary  Cunningham<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at &#8220;60 Minutes,&#8221; CBSNews.com and CBS News 24\/7 as part of the CBS News Associate Program.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/mcdonalds-snack-wrap-return-date-spicy-egg-mcmuffin\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s is reviving fan favorites, spicing up its menu and emphasizing low-cost items to bring inflation-weary customers back to the<\/p>\n","protected":false},"author":1,"featured_media":37312,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[957,4999,799],"class_list":["post-37311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-inflation","tag-mcdonalds","tag-tariffs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snack Wraps and Spicy McMuffins. 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