{"id":3048,"date":"2025-01-31T00:15:48","date_gmt":"2025-01-31T00:15:48","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/apples-revenue-increases-4-percent-despite-slowing-iphone-sales\/"},"modified":"2025-01-31T00:15:48","modified_gmt":"2025-01-31T00:15:48","slug":"apples-revenue-increases-4-percent-despite-slowing-iphone-sales","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/apples-revenue-increases-4-percent-despite-slowing-iphone-sales\/","title":{"rendered":"Apple\u2019s Revenue Increases 4 Percent Despite Slowing iPhone Sales"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">After Apple unveiled <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/09\/09\/technology\/apple-event-iphone-16-watch.html\" title=\"\">artificial intelligence features for iPhones<\/a> last year, the company\u2019s stock soared in anticipation that the new abilities would provide a jolt to a stale business. But a boom in sales hasn\u2019t materialized.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On Thursday, the tech giant said it sold $69.14 billion worth of iPhones in its most recent quarter, a 0.8 percent decrease from a year earlier and 3.5 percent below the quarterly sales record it reported in early 2022. The company\u2019s sales of apps and services, like Apple Music and Apple TV+, were up, helping to offset the modest performance of its iPhone business.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Apple\u2019s quarterly revenue increased 4 percent to $124.3 billion during the three months that ended in December. Its profit rose 7 percent to $36.33 billion, rebounding from the previous quarter when it paid a <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/10\/31\/technology\/apple-profit-earnings.html\" title=\"\">multibillion-dollar fine to European regulators<\/a>.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The results fell just short of Wall Street analysts\u2019 expectations for $124.38 billion in sales but exceeded projections of $35.62 billion in profit. The company said it expected revenue to rise in the current quarter, which ends in March. Shares rose 3.5 percent in after-hours trading because of the company\u2019s encouraging sales outlook.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Despite heavily promoting its new A.I. technology, Apple released an iPhone in September without its signature selling point: an A.I. system <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/06\/10\/technology\/apple-intelligence-openai.html\" title=\"\">called Apple Intelligence<\/a>. The A.I. features became available about a month later in the United States and eventually expanded to other English-speaking countries.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Apple hasn\u2019t yet released Apple Intelligence in China, its second-most important market, weakening the iPhone\u2019s appeal there. The company\u2019s share of smartphone sales in China fell 2.4 percentage points last year to 15.5 percent, according to Counterpoint Research, a market research firm. Apple, which plans to make its A.I. offering available in additional languages in April, said sales in China fell 11 percent to $18.51 billion.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cMarkets where we rolled out Apple Intelligence performed better on a year-over-year basis than markets where we had not,\u201d said Tim Cook, Apple\u2019s chief executive, during a call with analysts. <\/p>\n<p class=\"css-at9mc1 evys1bk0\">In countries where Apple Intelligence is available, some of the features have disappointed customers. This month, the company said <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/16\/technology\/apple-ai-news-notifications.html\" title=\"\">it would disable its A.I. system<\/a> for aggregating and summarizing news notifications because it was misrepresenting media reports.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThere was so much optimism that they had the golden egg with the iPhone 16, but fast forward to today, and it feels like the rug has been pulled out from under them,\u201d said David Wagner, head of equity at Aptus Capital Advisors, an investment firm in Alabama. \u201cThere\u2019s been a slower A.I. uptake.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">In addition to trying to revitalize its iPhone business, Apple is confronting the possibility of <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2019\/07\/26\/us\/politics\/trump-apple-tariffs.html\" title=\"\">fresh supply chain headaches<\/a>. President Trump <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/21\/us\/politics\/trump-tariffs-external-revenue-service.html\" title=\"\">has threatened to impose additional tariffs<\/a> on goods from China, where Apple makes a majority of its iPhones, and on products shipped from countries, including Vietnam, where Apple had moved some of its manufacturing during the first Trump administration. Any levies would cut into Apple\u2019s profits or force it to raise prices.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Cook has built <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/12\/13\/technology\/trump-tim-cook-mar-a-lago.html\" title=\"\">a personal relationship with Mr. Trump<\/a> over the years. He donated $1 million to Mr. Trump\u2019s inauguration fund and sat behind Mr. Trump at the inauguration alongside other tech leaders, including Mark Zuckerberg and Jeff Bezos.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">When asked during a call with analysts about what the new administration could mean for the company, Mr. Cook said, \u201cWe are monitoring the situation and don\u2019t have anything more to add.\u201d <\/p>\n<p class=\"css-at9mc1 evys1bk0\">Services, which includes the sales of apps, Apple TV+ and Apple Pay, continue to be the strongest-performing segment of Apple\u2019s business. The company is taking a cut of revenue from more than a billion subscriptions sold across iPhones and iPads. Sales of services in the quarter rose 14 percent to $26.34 billion.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">A large percentage of services revenue comes from Google, which pays to be the search engine on Apple devices. Last year, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/12\/03\/technology\/google-search-antitrust-judge.html\" title=\"\">a federal judge ruled that Google is a monopolist<\/a> for paying those fees, and the Justice Department has asked the court to remedy that by forcing it to stop. Apple, which wants to keep the $20 billion it collects annually from Google, sought to intervene in the case but was denied.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Apple reported that sales rose for two of its other key products, the iPad and Mac, but fell for wearables such as the Apple Watch and AirPods. The company\u2019s total product revenue increased 1.6 percent to $97.96 billion.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/01\/30\/technology\/apple-quarterly-earnings-profit.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Apple unveiled artificial intelligence features for iPhones last year, the company\u2019s stock soared in anticipation that the new abilities<\/p>\n","protected":false},"author":1,"featured_media":3049,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[1076,213,304,123,482,1263,1081],"class_list":["post-3048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple-inc","tag-artificial-intelligence","tag-company-reports","tag-computers-and-the-internet","tag-cook","tag-iphone","tag-timothy-d"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple\u2019s Revenue Increases 4 Percent Despite Slowing iPhone Sales - World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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