{"id":29023,"date":"2025-05-30T19:11:11","date_gmt":"2025-05-30T19:11:11","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging\/"},"modified":"2025-05-30T19:11:11","modified_gmt":"2025-05-30T19:11:11","slug":"aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/aldi-accused-by-oreo-maker-mondelez-of-copying-its-packaging\/","title":{"rendered":"Aldi accused by Oreo maker Mondelez of copying its packaging"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>Mondelez International, the company behind Oreo, Wheat Thins and other name-brand products, says Aldi is copying its packaging in an effort to dupe customers into buying the supermarket chain&#8217;s products.<\/p>\n<p>In a federal lawsuit filed Tuesday in Illinois, the snack company alleges that Aldi &#8220;blatantly copies&#8221; the distinctive packaging of its brands in order to mislead customers into thinking they are buying a Mondelez product when they are actually purchasing a store-brand version. The company is seeking monetary damages and a court order that would prevent Aldi from selling products Mondelez says infringe on its trademarks.<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/05\/30\/29f87273-de93-42a1-8fdd-e3f49511ae0b\/thumbnail\/620x413\/29d7a04053ddea4e32dd8b7866702ef5\/ap25149818477376-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0#\" alt=\"Mondelez Aldi Lawsuit \" height=\"413\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/05\/30\/29f87273-de93-42a1-8fdd-e3f49511ae0b\/thumbnail\/620x413\/29d7a04053ddea4e32dd8b7866702ef5\/ap25149818477376-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 1x, https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/05\/30\/29f87273-de93-42a1-8fdd-e3f49511ae0b\/thumbnail\/1240x826\/4cde21051ba94218908a7ba15b9c2a4d\/ap25149818477376-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">A comparison of name brand products (top row) and the Aldi products (bottom row) that Mondelez alleges are designed as look-alikes in order to dupe customers into buying them.\u00a0<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Nam Y. Huh \/ AP<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<p>Neither Aldi nor Mondelez immediately responded to CBS News&#8217; requests for comment.<\/p>\n<p>Mondelez names a number of Aldi products in its lawsuit that it alleges are look-alikes of its own popular snacks such as Oreo, Chips Ahoy, Wheat Thins, Nilla Wafers cookies and Nabisco Premium Saltine Crackers. The company claims the Aldi store-brand items have different names but bear similar packaging design elements \u2014 including font, colors, image placement and product names \u2014 to Mondelez products.<\/p>\n<p>Aldi&#8217;s Peanut Butter Creme Filled Cookies, for example, come in a red box, similar to that of Mondelez&#8217;s Nutter Butter cookies. The white script font and cookie image on the packaging also mimic the Nutter Butter packaging, the snack company claims.<\/p>\n<p>Aldi also sells a product called Thin Wheat, which in addition to the nearly synonymous name to Nabisco&#8217;s Wheat Thins, has a similar design to the Mondelez product, including a yellow background, the word &#8220;original&#8221; and crackers pictured on the bottom half of the box, the lawsuit says.<\/p>\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\">\n<p>      <span class=\"img embed__content\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/05\/30\/d2547c35-4ff1-4426-ace3-2097f2c4afa0\/thumbnail\/620x413\/01ad0ae5f8ffe444c41fcbd6a6e1eebc\/ap25149818436200-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0#\" alt=\"ap25149818436200-1.jpg \" height=\"413\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2025\/05\/30\/d2547c35-4ff1-4426-ace3-2097f2c4afa0\/thumbnail\/620x413\/01ad0ae5f8ffe444c41fcbd6a6e1eebc\/ap25149818436200-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 1x, https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2025\/05\/30\/d2547c35-4ff1-4426-ace3-2097f2c4afa0\/thumbnail\/1240x826\/e4210fc2ed4730cab1abe052890ec323\/ap25149818436200-1.jpg?v=15603985a4508c8e7bc83d8e4e73c5d0 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Nabisco Wheat Thins (left) is one of several name-brand snacks whose packaging Mondelez claims is being &#8220;blatently&#8221; copied by Aldi to trick customers into buying store-brand versions.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                AP Photos\/Nam Y. Huh<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<p>The trademark lawsuit is not the first for Aldi, which been called out numerous times over its products&#8217; packaging. Earlier this year, a U.K. appeals court ruled in favor of Thatchers, a cider company, which sued Aldi over design similarities in the packaging of its lemon cider.<\/p>\n<p>Mondelez is one of the worlds largest multinational food companies, with a footprint in over 150 countries. Aldi, a U.S.-based company, has over 2,500 locations.<\/p>\n<p class=\"content__meta--contributors\">\n<p>                      <span class=\"byline__author__text\">The Associated  Press<\/span><\/p>\n<p>        contributed to this report.\n    <\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n        <\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a href=\"https:\/\/www.cbsnews.com\/team\/mary-cunningham\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Mary  Cunningham<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at &#8220;60 Minutes,&#8221; CBSNews.com and CBS News 24\/7 as part of the CBS News Associate Program.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/oreo-mondelez-wheat-thins-aldi-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mondelez International, the company behind Oreo, Wheat Thins and other name-brand products, says Aldi is copying its packaging in an<\/p>\n","protected":false},"author":1,"featured_media":29024,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[7318,7006,589,1204,7319],"class_list":["post-29023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-watch","tag-aldi","tag-copyright","tag-illinois","tag-lawsuit","tag-oreo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aldi accused by Oreo maker Mondelez of copying its packaging - World News<\/title>\n<meta name=\"description\" content=\"Mondelez food company alleges Aldi &amp;quot;blatantly copies&amp;quot; distinctive packaging of its most popular snacks, including Oreo, Wheat Thins and Chips Ahoy!.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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