{"id":21499,"date":"2025-04-28T12:31:56","date_gmt":"2025-04-28T12:31:56","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/spotify-paid-100-million-to-podcasters-as-creator-wars-heat-up\/"},"modified":"2025-04-28T12:31:56","modified_gmt":"2025-04-28T12:31:56","slug":"spotify-paid-100-million-to-podcasters-as-creator-wars-heat-up","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/spotify-paid-100-million-to-podcasters-as-creator-wars-heat-up\/","title":{"rendered":"Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times\u2019s DealBook.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The payout is the result of a program introduced in 2025 that opened up new revenue streams to eligible hosts. But it is also an attempt to draw more creators (and their audiences) to Spotify, as the rise of video podcasting has driven many of them to YouTube.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Video has come to dominate podcasting. More than half of Americans over the age of 12 have watched a video podcast \u2014 but primarily on YouTube, according to an Edison Research <a class=\"css-yywogo\" href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2025\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">report<\/a> from January. The service claims to reach 1 billion podcast consumers every month, making it the dominant platform for podcasts \u2014 a <a class=\"css-yywogo\" href=\"https:\/\/www.cnbc.com\/2025\/04\/23\/google-youtube-disney-tiktok.html\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">media king<\/a> and kingmaker \u2014 and leaving onetime audio-only platforms like Spotify and Apple Podcasts in the dust. (Spotify introduced video podcasts in 2019.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Compared with YouTube, Spotify has become a podcast underdog, with about 170 million monthly podcast listeners among its total audience of 675 million. One indication of how far Spotify has to go to catch up to the top player: YouTube <a class=\"css-yywogo\" href=\"https:\/\/blog.youtube\/inside-youtube\/2024-letter-from-neal\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">paid out<\/a> more than $70 billion to creators and media companies from 2021 to 2024.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The company reports earnings on Tuesday and is expected to make about 540 million euros in pretax income on 4.2 billion euros in sales, according to S&amp;P Capital IQ.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But Spotify, which is listed on the New York Stock Exchange but is based in Stockholm,<span class=\"css-8l6xbc evw5hdy0\">  <\/span>remains a major player in the industry thanks in part to its talent roster \u2014 it distributes and sells advertising for the biggest podcast in the world, \u201cThe Joe Rogan Experience.\u201d And it achieved its first full year of profitability in 2024. (Mr. Rogan\u2019s podcasts are also available on YouTube.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The new partner program aims to chip away at YouTube\u2019s dominance. Spotify previously paid creators only by sharing advertising revenue with them, much like YouTube. Now it also gives them incentives to upload videos, with eligible creators earning additional money based on how much premium subscribers engage with their videos.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The company is trying to attract more viewers. At the same time that Spotify announced the partnership program in November, it announced that paid subscribers in certain markets wouldn\u2019t have to watch dynamic ads in video podcasts. Video consumption has already increased by more than 40 percent since January, according to Spotify.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The question now is whether Spotify can persuade creators to shift priorities<strong class=\"css-8qgvsz ebyp5n10\">.<\/strong><\/p>\n<p class=\"css-at9mc1 evys1bk0\">David Coles, host of the horror fiction podcast \u201cJust Creepy: Scary Stories,\u201d said he is re-evaluating his \u201chome platform\u201d after his Spotify revenue recently surpassed his YouTube revenue. Last quarter, Mr. Coles said he received about $45,500 from Spotify. After joining the company\u2019s new partner program, his quarterly Spotify income rose to about $81,600.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">This increase can be even more dramatic for larger shows and podcast companies, like YMH Studios, a comedy network with 2.1 million YouTube subscribers that produces popular podcasts including \u201c2 Bears, 1 Cave.\u201d While declining to share exact figures, YMH Studios said its quarterly Spotify revenue more than tripled after joining the partner program.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Although creators emphasized that these are still early days, Alan Abdine, the head of advertising revenue at YMH Studios, called the new payment program \u201ca game-changer\u201d and \u201ca very happy surprise.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/04\/28\/business\/dealbook\/spotify-100-million-paid-creators-podcast-video.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York<\/p>\n","protected":false},"author":1,"featured_media":21500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[228,6457,317,2119,6458,3854,1916,316],"class_list":["post-21499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising-and-marketing","tag-creators","tag-downloads-and-streaming","tag-media","tag-podcasters","tag-podcasts","tag-spotify","tag-video-recordings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up - World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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