{"id":2121,"date":"2025-01-26T02:14:27","date_gmt":"2025-01-26T02:14:27","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/instagram-debuts-new-video-editing-app-as-tiktok-deals-with-a-ban\/"},"modified":"2025-01-26T02:14:27","modified_gmt":"2025-01-26T02:14:27","slug":"instagram-debuts-new-video-editing-app-as-tiktok-deals-with-a-ban","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/instagram-debuts-new-video-editing-app-as-tiktok-deals-with-a-ban\/","title":{"rendered":"Instagram Debuts New Video-Editing App, as TikTok Deals With a Ban"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">For months, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/17\/technology\/instagram-youtube-tiktok-ban.html\" title=\"\">Instagram<\/a> has watched and waited to see what would happen to rival TikTok under a <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/17\/technology\/tiktok-ban-sale-supreme-court.html\" title=\"\">new federal law that would ban the app<\/a> in the United States. On Sunday, the day that law took effect, Instagram pounced.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The social media app, which is owned by Meta, announced a new app called Edits, a video-editing product that appeared to be a clone of CapCut, which is used by millions of people to stitch together short videos for TikTok. CapCut and TikTok are owned by ByteDance, the Chinese internet giant, which led to U.S. scrutiny of the apps for national security reasons.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThere\u2019s a lot going on in the world right now,\u201d Adam Mosseri, head of Instagram, said in a post to the platform on Sunday. \u201cNo matter what happens, we think it\u2019s our job to make the most compelling creative tools for those of you who create videos.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">TikTok and its sister apps, CapCut and Lemon8, have long given U.S. social media apps a run for their money. TikTok has 170 million U.S. users and it had said in legal filings that <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/17\/technology\/tiktok-ban-bytedance.html\" title=\"\">it could not afford to go dark<\/a> even temporarily because it would suffer a competitive disadvantage in one of its biggest markets.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Late Saturday, hours before the federal law banning TikTok was set to take effect, TikTok, CapCut and Lemon8 became unavailable, though TikTok flickered back to life on Sunday as President-elect Donald J. Trump said <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/19\/technology\/trump-tiktok-ban-executive-order.html\" title=\"\">he planned to issue an executive order<\/a> this week to stall the ban.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">TikTok\u2019s competitors have not waited to make hay from the situation. Mr. Mosseri described Edits as designed specifically for creators to edit video on their phones and to save ideas for other videos that they might want to post later.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Mosseri said creators could use Edits to work on videos and post them to any platform they wanted, not just Instagram. Influencers often used CapCut to work on videos and post them to multiple platforms, including TikTok, Instagram and YouTube.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Mosseri said people could preorder Edits in the Apple App Store starting Sunday and that the app would be available for Android in February.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Mark Zuckerberg, Meta\u2019s chief executive, has talked publicly about watching TikTok\u2019s dilemma play out. His Silicon Valley company has hired lobbyists to make the case that American tech firms must come first, as part of winning a tech race against China.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">At <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/17\/technology\/instagram-youtube-tiktok-ban.html\" title=\"\">a meeting<\/a> with employees last week, Meta\u2019s chief marketing officer also said the company needed to prepare for a potential migration of TikTok\u2019s users to Meta\u2019s apps and should devote staff and other resources to those possible developments. Instagram also changed its layout for some users last week, formatting content in a vertical, rectangular shape reminiscent of TikTok.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Instagram has long angled to mimic TikTok\u2019s success. In 2020, Instagram launched Reels, an almost exact clone of TikTok\u2019s marquee short-form video format. Reels has grown to be one of the most popular features on Instagram and Facebook.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">U.S. internet users have said they would most likely watch Instagram Reels if TikTok was banned, according to a recent survey from TD Cowen of 2,500 consumers. Reels would attract 29 percent of respondents, while 23 percent said they would spend more time on YouTube Shorts, and 15 percent would look for a new app, according to the survey.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Among advertisers, Instagram\u2019s advantage appeared even starker, with 56 percent of ad buyers telling TD Cowen in a survey last quarter that their clients most wanted to advertise on Reels this year. Another 24 percent favored YouTube Shorts, while 20 percent preferred TikTok.<\/p>\n<p class=\"css-798hid etfikam0\">Madison Malone Kircher<!-- --> contributed reporting from New York.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/01\/19\/technology\/instagram-video-app-tiktok-ban.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For months, Instagram has watched and waited to see what would happen to rival TikTok under a new federal law<\/p>\n","protected":false},"author":1,"featured_media":2122,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[319,123,317,120,101,320,121,124,118,240,316],"class_list":["post-2121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-beijing-bytedance-technology-co-ltd","tag-computers-and-the-internet","tag-downloads-and-streaming","tag-instagram-inc","tag-law-and-legislation","tag-lemon8-bytedance","tag-meta-platforms-inc","tag-mobile-applications","tag-social-media","tag-tiktok-bytedance","tag-video-recordings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Debuts New Video-Editing App, as TikTok Deals With a Ban - World News<\/title>\n<meta name=\"robots\" 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