{"id":17783,"date":"2025-04-06T13:55:35","date_gmt":"2025-04-06T13:55:35","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/canada-drops-the-gloves-in-tariff-spat-makes-its-case-on-u-s-billboards\/"},"modified":"2025-04-06T13:55:35","modified_gmt":"2025-04-06T13:55:35","slug":"canada-drops-the-gloves-in-tariff-spat-makes-its-case-on-u-s-billboards","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/canada-drops-the-gloves-in-tariff-spat-makes-its-case-on-u-s-billboards\/","title":{"rendered":"Canada Drops the Gloves in Tariff Spat, Makes Its Case on U.S. Billboards"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The digital billboards began popping up recently on busy thoroughfares in Pittsburgh and more than a dozen other American cities and towns. The simple white letters on a stark black background carried a pointed message.<\/p>\n<p class=\"css-at9mc1 evys1bk0\"><em class=\"css-2fg4z9 e1gzwzxm0\">Tariffs are a tax on groceries.<\/em><\/p>\n<p class=\"css-at9mc1 evys1bk0\"><em class=\"css-2fg4z9 e1gzwzxm0\">Tariffs are a tax at the gas pump.<\/em><\/p>\n<p class=\"css-at9mc1 evys1bk0\"><em class=\"css-2fg4z9 e1gzwzxm0\">Tariffs are a tax on hardworking Americans.<\/em><\/p>\n<p class=\"css-at9mc1 evys1bk0\">The billboards aren\u2019t paid for by an industry trade group or a political action committee, but rather by the sovereign (for now) government of Canada, a point that is noted in the not-so-fine print.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The advertising campaign is another sign of how the neighbors to the north are responding to President Trump\u2019s provocations, be it his tariff threats or his musings about annexing their country as the 51st state. The Canadians are coming in elbows up and sticks high, to borrow from the true common language between Canadians and Pittsburghers \u2014 hockey.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cIt\u2019s interesting to see Canada, which to the average American has been a passive partner, take this tough guy stance,\u201d said Nick Canada, a doctoral student in rhetoric at the University of Pittsburgh who, alas, grew up in northern Florida. \u201cThe billboards are almost militaristic in style, like you\u2019d see on a bumper sticker. They\u2019re piercing this veil of ignorance of the world stage and condensing this huge problem into a very tangible, understandable phrase.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Canada was spared when President Trump announced wide-ranging tariffs on 70 countries on Wednesday, though Washington\u2019s protectionist push is still hitting pockets of the Canadian economy.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">A new 25 percent tariff that went into effect on Thursday on car and car parts exported to the United States partially exempted cars made in Canada and Mexico that meet the terms of free trade agreements with those countries. <\/p>\n<p class=\"css-at9mc1 evys1bk0\">Troy Loney, a Canadian who became a U.S. citizen after playing on two championship teams for the Pittsburgh Penguins hockey team, said for now the backlash in his native country has more to do with the Trump administration\u2019s takeover talks than the tariffs the president has imposed on allies and foes alike.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cCanadians have always deemed themselves very patriotic,\u201d Mr. Loney, a software businessman said. \u201cTo say, \u2018Hey, little brother, we\u2019ll take you in and do it our way\u2019 \u2014 that has the majority of Canadians riled up.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The ad campaign, which focuses on 12 states, is an attempt to reach Americans who are likely to be affected by increased prices for Canadian steel, oil, whiskey, and other goods and services that have been hit with reciprocal tariffs. It encourages Americans to think of tariffs as something more familiar and deeply unpopular \u2014 a tax.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">A government spokesman called it \u201can educational campaign.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">While Pittsburgh isn\u2019t as close to the border as Buffalo or Detroit, there is a sizable industrial link. There are 75 Canadian-owned businesses operating in Allegheny County, according to Canada\u2019s consulate in Pennsylvania. The state imported $14.2 billion in products from Canada last year, according U.S. Census Bureau data.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Steve Buffington is an aficionado of curling, a sport that is a touchstone of Canadian culture and has a small band of devotees in Pittsburgh. Mr. Buffington, the president of the Pittsburgh Curling Club, said he\u2019s expecting higher prices in June when he orders new curling stones and blades for a nipper, a machine that manually gets the ice match ready.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cBut until we order anything, it\u2019s an unknown,\u201d said Mr. Buffington, whose rink in McKees Rocks has American and Canadian flags hanging side by side.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Western Pennsylvania is accustomed to being a target for political persuasion. Both presidential campaigns were so convinced that last November\u2019s election might turn on this corner of America that Mr. Trump and Vice President Kamala Harris held rallies within a few turns of the Monongahela River from each other on the eve of the election.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">It is also a place where some in Republican strongholds, like Butler County, whose top employer is the federal government, are experiencing misgivings as Mr. Trump presses ahead with efforts to slash the federal work force.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The billboards are an attempt to reach those supporters.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cIt\u2019s a little poking you with a stick,\u201d Mr. Canada said of the billboards. \u201c\u2018They really sold this to you and you bought it, so here\u2019s a little reminder of what\u2019s coming.\u2019 It\u2019s a good reading of the suburbs.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">If the effects of the tariffs are not yet being felt fully \u2014 or even at all \u2014 the billboards are part of the Canadian government\u2019s two-pronged campaign after attempts to appease the Trump administration by beefing up border security proved fruitless.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-5\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The other has been to kick start a \u201cBuy Canadian\u201d campaign that has thus far resulted in <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/03\/15\/us\/canada-myrtle-beach.html?searchResultPosition=1\" title=\"\">snowbirds<\/a> canceling vacation plans to the American South, exporters struggling to find distributors in Canada and full-throated booing of \u201cThe Star-Spangled Banner\u201d at hockey games.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">It also led to <a class=\"css-yywogo\" href=\"https:\/\/www.youtube.com\/watch?v=972fCFe0Nt8\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">a cheeky video<\/a> in which the new Canadian Prime Minister, Mark Carney, an economist by training, grills the Canadian actor Mike Myers on his Maple Leaf bona fides, making sure that he\u2019s a real Canadian after many years living in the United States.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The setting for their conversation: an ice rink.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The most prominent Canadian exports to Pittsburgh are, of course, hockey players.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mario Lemieux, who led the Penguins to back-to-back Stanley Cups in the early 1990s, funds local cancer research after his own recovery from the disease and is revered for keeping the Penguins in town after buying them out of bankruptcy. (Another Canadian, Jim Balsillie, the found of BlackBerry, had attempted to purchase the team and move it to Hamilton, Ontario.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Then there is another local demigod: Sidney Crosby, who has helped the Penguins to three more Cups. He is also worshiped in Canada for his skill, mettle and scoring of the gold medal-winning overtime goal in the 2010 Olympics in Vancouver.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-6\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">After he scored the only goal in a 1-0 overtime victory here last Sunday over the visiting Ottawa Senators, Mr. Crosby said he had not seen the billboards.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cI must be living under a rock,\u201d he said with a smile.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But the tensions over the tariffs were impossible to miss in February during the 4 Nations Face-Off, a tournament featuring Canada, the United States, Finland and Sweden that carried an extra edge when fans in Montreal and Boston booed the visitors\u2019 national anthem in the two games that Canada and the United States played against each other.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cIt was a little tense,\u201d said Mr. Crosby, who captained Canada in the tournament but has not played in his native country with the Penguins since then. \u201cIt was one of those things where both teams were saying we\u2019d rather not hear the boos during the anthem.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">There was no booing of \u201cOh, Canada\u201d last Sunday night.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">There were not many Ottawa fans, either. While the Senators don\u2019t have the rabid following of the Toronto Maple Leafs, the Montreal Canadiens or the Edmonton Oilers, they are fighting to reach the playoffs for the first time since 2017.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cTariff talk has made it easier to stay home,\u201d said John LeHocki, an Ottawa fan who made the four-hour trip from Welland, Ontario, where he works at a bank. Mr. LeHocki said he saw the impact of the tariffs at the border: There was only one car ahead of him in what is typically at least a 30-minute wait.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-7\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Jay Churchwell, of Saskatoon, Saskatchewan, cut short a recent business trip to the Lehigh Valley so he wouldn\u2019t spend an additional night in the United States. But he was dubious that Americans would be swayed by the tariff billboards.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cIs a foreign government talking to you about tariffs going to help?\u201d said Mr. Churchwell, who had booked his trip to Pittsburgh with friends last year. \u201cI think there\u2019s a better use of funds.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Judy O\u2019Brien, wearing a Grateful Dead-themed Penguins shirt, did not require convincing from billboards. Ms. O\u2019Brien, who said she can recite the words to \u201cOh, Canada,\u201d didn\u2019t think the United States should be picking a fight with its neighbor.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cNormally, Canadian fans come down on buses,\u201d she said. \u201cI hope they know we like to have them here. They sure are nicer than Philadelphia fans.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/04\/06\/us\/canada-tariffs-billboards-pittsburgh-pennsylvania.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital billboards began popping up recently on busy thoroughfares in Pittsburgh and more than a dozen other American cities<\/p>\n","protected":false},"author":1,"featured_media":17784,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[5613,5606,5600,754,5601,5608,239,114,5602,2872,1044,5614,2744,2570,1871,338,5607,2745,5610,5611,413,4865,5615,4145,5612,1485,5423,5603,5598,1989,3400,5604,5459,751,5616,5617,5609,5599,1297,660,5618,5605,113,1332,3875,4369],"class_list":["post-17783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us","tag-allegheny-county-pa","tag-balsillie","tag-blackberry","tag-canada","tag-census-bureau","tag-crosby","tag-customs-tariff","tag-donald-j","tag-edmonton-oilers","tag-finland","tag-florida","tag-hamilton-ontario","tag-harris","tag-hockey","tag-ice","tag-international-trade-and-world-market","tag-james-l","tag-kamala-d","tag-lemieux","tag-mario","tag-mexico","tag-mike","tag-monongahela-river","tag-montreal-quebec","tag-myers","tag-ontario-canada","tag-ottawa-ontario","tag-ottawa-senators","tag-outdoor-advertising","tag-philadelphia-pa","tag-pittsburgh-pa","tag-pittsburgh-penguins","tag-political-advertising","tag-protectionism-trade","tag-saskatchewan-canada","tag-saskatoon-saskatchewan","tag-sidney","tag-stanley-cup","tag-sweden","tag-taxation","tag-the-star-spangled-banner-song","tag-toronto-maple-leafs","tag-trump","tag-united-states-economy","tag-university-of-pittsburgh","tag-vancouver-british-columbia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canada Drops the Gloves in Tariff Spat, Makes Its Case on U.S. Billboards - World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/worldnews\/canada-drops-the-gloves-in-tariff-spat-makes-its-case-on-u-s-billboards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canada Drops the Gloves in Tariff Spat, Makes Its Case on U.S. Billboards - World News\" \/>\n<meta property=\"og:description\" content=\"The digital billboards began popping up recently on busy thoroughfares in Pittsburgh and more than a dozen other American cities\" \/>\n<meta property=\"og:url\" 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