{"id":17355,"date":"2025-04-04T14:50:03","date_gmt":"2025-04-04T14:50:03","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/meet-the-23-year-old-student-who-raised-25-million-in-democratic-losses\/"},"modified":"2025-04-04T14:50:03","modified_gmt":"2025-04-04T14:50:03","slug":"meet-the-23-year-old-student-who-raised-25-million-in-democratic-losses","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/meet-the-23-year-old-student-who-raised-25-million-in-democratic-losses\/","title":{"rendered":"Meet the 23-Year-Old Student Who Raised $25 Million in Democratic Losses"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">After the Democratic candidates in Florida\u2019s special elections burned through millions and millions of dollars on the way to double-digit losses this week, some Democrats are asking where that money deluge came from \u2014 and where it all went.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The answer to both questions is, in part, a 23-year-old law student and dungeon master \u2014 in Dungeons &amp; Dragons \u2014 with a lucrative side gig.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In between classes and fantasy play, Jackson McMillan is also the chief executive of Key Lime Strategies, a small fund-raising firm in Florida that scored big when it landed as clients the two Democratic nominees in the Florida congressional elections, Josh Weil and Gay Valimont. Mr. McMillan said they had combined to raise $25 million.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe\u2019ve built a juggernaut,\u201d he said in an interview.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Along the way, Mr. McMillan has piled up critics far beyond his years. Much of the focus is on his unusual fee structure, which one top party official excoriated in a cease-and-desist letter as \u201cexorbitant.\u201d His firm received a 25 percent cut of \u201ctrue profits\u201d \u2014 the proceeds after fund-raising expenses \u2014 for both special elections.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Mr. McMillan is unapologetic.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cA lot of the people who are critiquing me online are mad that it wasn\u2019t them,\u201d he said of raising so much money, which he said <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/03\/31\/us\/politics\/florida-special-election-fine-weil.html\" title=\"\">put a scare into Republicans<\/a> and injected real money into long-neglected corners of a rightward-drifting state.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">One secret ingredient to his firm\u2019s success, Mr. McMillan explained, is Dungeons &amp; Dragons.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cAll the senior fund-raising strategists at my firm \u2014 myself, Ryan \u2014 we\u2019re dungeon masters,\u201d he said of his college friend and the firm\u2019s chief operating officer, Ryan Eliason. \u201cWe run Dungeons &amp; Dragons games. So we weave narratives and tales. It\u2019s like our biggest hobby. We basically tell a really compelling story. And that\u2019s what sets us apart from \u2014 that and a lot of technical analysis \u2014 is what sets us apart from some of our competitors.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Others say the story his team spun up about Mr. Weil and Ms. Valimont made him a false-hope merchant who cashed in on the desperation of small Democratic donors wanting to fight the new Trump administration. These were lopsidedly Republican seats, which the G.O.P. won by more than 30 percentage points last fall and where Democrats faced near-impossible odds; the Republicans won by 14 percentage points on Tuesday.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Stefan Smith, a digital strategist who is head of digital engagement at the American Civil Liberties Union, called the 25-percent-of-profits fee structure \u201cabsurd\u201d and said the races had diverted donor money from more urgent priorities under false pretenses of competitiveness.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cDemocrats are experiencing the largest trust gap we\u2019ve experienced in a generation, and we are not going to win that back by letting predators roam freely across the digital ecosystem,\u201d Mr. Smith said, speaking in his personal capacity. \u201cIt is on all of us to hunt them to extinction.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">So just how much did Mr. McMillan\u2019s firm clear?<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cI don\u2019t think I\u2019m totally comfortable sharing that,\u201d he said, waving off talk that it had amounted to a multimillion-dollar payout and saying that all of the bills had yet to be settled.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cDon\u2019t get me wrong,\u201d he added. \u201cMy firm did well.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Records show that by mid-March, the two campaigns had paid his firm $4.7 million, roughly 38 percent of their total spending.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Much of the money sent to Key Lime Strategies appears to have paid for fund-raising ads.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In the first 90 days of the year, Mr. Weil\u2019s campaign was the single biggest political spender on Instagram and Facebook in the nation, spending $2.5 million. Ms. Valimont\u2019s campaign was close behind, at $2.1 million.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Neither Mr. Weil nor Ms. Valimont returned calls for comment. Both sent written statements praising Mr. McMillan. Mr. Weil said the campaign\u2019s payments to the company<span class=\"css-8l6xbc evw5hdy0\">  <\/span>had covered polling and mailers, as well as email, text and social media messaging.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe work he did on this campaign should cement Jackson McMillan as the gold standard for Dem fund-raising and political coordination in the state of Florida for years to come,\u201d he said. Ms. Valimont said the funds helped to boost \u201cvoter registration efforts that would never have garnered any investment under normal circumstances.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">It\u2019s an adage of online political fund-raising that you have to spend money to make money. The question is if quite that much needed to be spent. Records show the advertising blitz overwhelmingly went to raising more money rather than persuading Florida voters.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Both Mr. Weil and Ms. Valimont, for instance, spent far more on ads in California than in Florida, records show.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">All told, the Weil campaign spent far less on local television ads, $1.5 million, than out-of-state online fund-raising.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">At one point in the race, Representative Alexandria Ocasio-Cortez, Democrat of New York, <a class=\"css-yywogo\" href=\"https:\/\/x.com\/aoc\/status\/1900978596350464303?s=46\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">said<\/a> she was being featured in fund-raising appeals without her permission. And lawyers for David Hogg, a Democratic National Committee vice chair, wrote a cease-and-desist letter asking Mr. McMillan to pull ads featuring Mr. Hogg because he would not \u201clend his name to fund-raising efforts that divert substantial portions of the proceeds from a campaign to cover exorbitant fees for fund-raising consultants.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-5\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Mr. Hogg went even further in a post on X. \u201cPeople like Jackson McMillan are the exact type of consultants who people say are the problem in our party,\u201d <a class=\"css-yywogo\" href=\"https:\/\/x.com\/davidhogg111\/status\/1901070373610811623\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">he wrote<\/a>. <\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-6\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">In an interview, Mr. Hogg explained his decision to go after Mr. McMillan by name: \u201cNothing is going to change until we start calling these people out.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. McMillan said that the episode had been a \u201cmisunderstanding\u201d and that the firm had pulled the ads and apologized. He noted that he and Mr. Hogg, 24, had risen in Florida politics at the same time and are of the same generation.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe\u2019re in the same space,\u201d Mr. McMillan said. \u201cAnd I would love to work together with Vice Chair Hogg more, and I think we have the same motives and goals, which is why I was very, very surprised to see his onslaught of attacks.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-7\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Mr. McMillan is also the treasurer of the Florida Future Leaders PAC, a youth-organizing group <a class=\"css-yywogo\" href=\"https:\/\/floridaphoenix.com\/2024\/01\/24\/young-democrats-felt-overlooked-in-florida-now-theyre-launching-a-pac\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">formed last year<\/a>. State records show the PAC paid Key Lime Strategies more than $534,000, roughly 65 percent of the group\u2019s total expenses.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. McMillan defended his firm\u2019s pay structure, which is <a class=\"css-yywogo\" href=\"https:\/\/www.keylimestrategies.com\/services\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">listed on its website<\/a>, as cheaper and \u201cmore ethical\u201d than some rivals, who sometimes take a smaller cut of the total raised, regardless of what the campaign is netting.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. McMillan said he had actually stumbled into the digital fund-raising business.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">He was once an aspiring paleontologist at the University of Florida, where he said he had enrolled early as a 15-year-old after skipping some grades. But a trip to Wyoming for a dinosaur-bone dig was interrupted by a car accident, and he recalled rethinking his career choice as he removed glass shards from his arm.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">He met his business partner and current roommate, Mr. Eliason, in college. They formed the Magic the Gatoring <a class=\"css-yywogo\" href=\"https:\/\/www.facebook.com\/photo\/?fbid=1064627337313255&amp;set=pb.100063569501511.-2207520000\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">club<\/a>, where students gathered to play the fantasy card game Magic the Gathering, and a quick bond followed.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. McMillan filed the paperwork for Key Lime Strategies in June 2022 and began doing political field programs for local races, including some for the Tampa City Council. \u201cIt was a lot of work for not a lot of payoff,\u201d Mr. McMillan recalled of early fund-raising efforts.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-8\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">But then came Ms. Valimont\u2019s first long-shot bid for Congress, in 2024 against Matt Gaetz \u2014 a high-profile villain for many Democrats. Mr. McMillan, by then a full-time student, said it had been the \u201cperfect contest\u201d to experiment in.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Ms. Valimont raised $1.58 million. More than half \u2014 $812,824.15 \u2014 went to Key Lime Strategies.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">She lost by 32 percentage points.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Then she ran in the special election, rehired Key Lime Strategies, raised millions more and lost again.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">If fund-raising doesn\u2019t work out, Mr. McMillian is already testing another business that he <a class=\"css-yywogo\" href=\"https:\/\/search.sunbiz.org\/Inquiry\/CorporationSearch\/SearchResultDetail?inquirytype=EntityName&amp;directionType=Initial&amp;searchNameOrder=PIONEERLEGALINTELLIGENCE%20L250000411050&amp;aggregateId=flal-l25000041105-1f758343-a9c1-4500-acac-2e52e1183c3f&amp;searchTerm=pioneer%20legal&amp;listNameOrder=PIONEERLEGALINTELLIGENCE%20L250000411050\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">filed the paperwork for in January<\/a>: using artificial intelligence to spot consumer complaints for potential lawsuits against \u201ccorporate bad actors.\u201d \u201cThat is the kind of law that I am most familiar with,\u201d he said, citing some courses and an internship last summer.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Either way, he is betting on himself \u2014 and his Gen Z colleagues.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cI will put money on a 20-something in politics every day over someone who\u2019s been doing this for 40 years,\u201d Mr. McMillan said. \u201cGive them an energy drink, and they will outwork you 10 to one.\u201d<\/p>\n<p class=\"css-798hid etfikam0\">Kitty Bennett<!-- --> contributed research.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     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double-digit<\/p>\n","protected":false},"author":1,"featured_media":17356,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[1717,900,1044,3828,3426,5306,5458,5457,5459,111,5460,5305],"class_list":["post-17355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us","tag-campaign-finance","tag-democratic-party","tag-florida","tag-gay","tag-jackson","tag-josh-1976","tag-key-lime-strategies","tag-mcmillan","tag-political-advertising","tag-united-states-politics-and-government","tag-valimont","tag-weil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet the 23-Year-Old Student Who Raised $25 Million in Democratic Losses - World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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