{"id":15803,"date":"2025-03-27T22:08:04","date_gmt":"2025-03-27T22:08:04","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/facebooks-new-friends-tab-brings-app-back-to-its-roots\/"},"modified":"2025-03-27T22:08:04","modified_gmt":"2025-03-27T22:08:04","slug":"facebooks-new-friends-tab-brings-app-back-to-its-roots","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/facebooks-new-friends-tab-brings-app-back-to-its-roots\/","title":{"rendered":"Facebook\u2019s New Friends Tab Brings App Back to Its Roots"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Last year, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/10\/technology\/meta-mark-zuckerberg-trump.html\" title=\"\">Mark Zuckerberg<\/a>, Meta\u2019s chief executive, and Tom Alison, one of his top lieutenants, were discussing how they wanted to reshape Facebook for the future of social networking.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Zuckerberg, who had grown Facebook from a dorm room project to a $1.5 trillion company that he renamed Meta, wanted to bring back some of the original rationale for the social network, or what he called \u201cOG Facebook\u201d vibes, Mr. Alison said in an interview. After years of adding features, the executives felt that some of Facebook\u2019s key functions were being drowned out.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">So they asked themselves: Why not try building some features that resembled the Facebook of yore a bit more?<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On Thursday, Meta did just that with a simple tweak. The company said the Facebook app would now include a separate news feed for users that featured posts shared exclusively by people\u2019s friends and family.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The feature, called the Friends Tab, will replace a tab in the app that showed new friend requests or suggested friends. Friends Tab will instead show a scrolling feed of posts, such as photos, video stories, text, birthday notifications and friend requests. For now, it will be available to Facebook users only in the United States and Canada.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThis idea of having a central place of what\u2019s going on with your friends, that was like the magic of the early days of social media,\u201d said Mr. Alison, who is head of the Facebook app. \u201cWe\u2019re making sure that there\u2019s still a place for this stuff on Facebook. It is something that shouldn\u2019t get lost in the modern social media mix.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The new feed is a sharp departure from the way social media has evolved over the past decade. The rise of apps like TikTok habituated users to seeing posts in their feeds from influencers and content creators, who were often people they had never met. Other companies followed suit. Meta\u2019s apps, which also include Instagram, began leaning more heavily on recommended content to keep people engaged for longer periods.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Now people view apps like YouTube, Instagram and TikTok as something more akin to television \u2014 a lean-back experience fueled by a smaller number of creators who produce hours of entertainment for the rest of the internet to consume.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Not everyone has welcomed the shift. When Mr. Zuckerberg founded Facebook in 2004, it was aimed at helping college students connect with their friends on campus. As the app grew more popular, it became about helping every user keep up to date with posts from friends and family.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">So when Mr. Zuckerberg announced in 2022 that <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2022\/07\/21\/technology\/facebook-app-changes-home.html\" title=\"\">Meta would insert recommended content<\/a> on Facebook from people who were not connected to the user, many users revolted. Many initially found the recommended content \u2014 which relied on artificial intelligence to surface suggestions \u2014 jarring. After some criticism, Mr. Zuckerberg slightly scaled back the amount of such content added into people\u2019s Facebook feeds.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Still, that did not stop Meta from embracing algorithmically recommended content. In recent years, more of people\u2019s feeds on Facebook and Instagram became dominated by creators, businesses and brands. Recommended content like Reels, Meta\u2019s video product, led people to spend more time on the apps, the company has said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Meta has no plans to stop adding recommended content to users\u2019 feeds, Mr. Alison said in the interview. For now, the company does not expect the Friends Tab to be more popular than the Home feed of recommended content.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-5\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">And more changes to Facebook are likely coming. Meta plans to introduce other features and updates to Facebook in the coming year to make social media still \u201cfeel social,\u201d Mr. Alison said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cIt is, frankly, core to Facebook,\u201d he said.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/03\/27\/technology\/meta-facebook-friends-tab.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, Mark Zuckerberg, Meta\u2019s chief executive, and Tom Alison, one of his top lieutenants, were discussing how they wanted<\/p>\n","protected":false},"author":1,"featured_media":15804,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[5036,123,119,130,121,124,118,5037,129],"class_list":["post-15803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-alison","tag-computers-and-the-internet","tag-facebook-inc","tag-mark-e","tag-meta-platforms-inc","tag-mobile-applications","tag-social-media","tag-tom-technology-executive","tag-zuckerberg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook\u2019s New Friends Tab Brings App Back to Its Roots - World News<\/title>\n<meta name=\"robots\" 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