{"id":13731,"date":"2025-03-18T10:01:57","date_gmt":"2025-03-18T10:01:57","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/san-francisco-the-new-york-times\/"},"modified":"2025-03-18T10:01:57","modified_gmt":"2025-03-18T10:01:57","slug":"san-francisco-the-new-york-times","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/san-francisco-the-new-york-times\/","title":{"rendered":"SAN FRANCISCO &#8211; The New York Times"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">In 2009, when <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/27\/business\/deepseek-nvidia-ai-chips.html\" title=\"\">Nvidia<\/a> held its first developer conference, the event was something of a science fair. Dozens of academics filled a San Jose, Calif., hotel decorated with white poster boards of computer research. Jensen Huang, the chipmaker\u2019s chief executive, roamed the floor like a judge.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">This year, Nvidia\u2019s developer conference is far different.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">More than 25,000 people are expected to congregate on Tuesday at the event, known as Nvidia GTC. The crowds will fill a National Hockey League arena to hear a speech about the future of artificial intelligence from Mr. Huang, who has been nicknamed \u201cA.I. Jesus.\u201d Nvidia, the world\u2019s leading developer of A.I. chips, has also wrapped San Jose in the company\u2019s neon green and black colors, shutting down city streets and sending hotel prices soaring as high as $1,800 a night.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">A who\u2019s who of industry leaders is expected to attend, including Michael Dell, the chief executive of Dell Technologies; Jeffrey Katzenberg, the co-founder of DreamWorks and WndrCo, a venture capital firm; and Bill McDermott, the chief executive of ServiceNow.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cNvidia makes the chips that are oxygen for A.I., so people are on their toes to learn about their latest and greatest,\u201d said Ali Farhadi, the chief executive of the Allen Institute for Artificial Intelligence, who is also attending. \u201cThe breadth of technology on display there is going to be phenomenal.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The transformation of Nvidia\u2019s conference from an academic event to the Super Bowl of A.I. \u2014 a weeklong showcase of robots, large language models and autonomous cars \u2014 is symbolic of the company\u2019s metamorphosis. As A.I. has gone mainstream, customers have clamored for Nvidia\u2019s graphics processing units, the powerful chips that help create the technology. That has propelled the chipmaker to a nearly $3 trillion valuation, up from $8 billion in 2009.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Yet Nvidia\u2019s ascent has raised questions. Generative A.I., which can answer questions, create images and write code, has been celebrated for its potential to improve businesses and create trillions of dollars in economic value. Microsoft, Amazon, Google, Meta and others are <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/02\/08\/technology\/deepseek-data-centers-ai.html\" title=\"\">spending hundreds of billions of dollars<\/a> to make that idea a reality.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But the spending has prompted concerns <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/09\/23\/technology\/ai-jim-covello-goldman-sachs.html\" title=\"\">across Wall Street<\/a> and Silicon Valley about whether A.I. will make enough money to justify its staggering costs. And the technology\u2019s trajectory can be upended by <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/27\/business\/deepseek-nvidia-ai-chips.html\" title=\"\">new entrants like DeepSeek<\/a>, a small Chinese company that made a cutting-edge A.I. system with a small fraction of the Nvidia chips that other companies used. (In January, when investors realized what DeepSeek had done, Nvidia lost $600 billion in value on a single day.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">At Nvidia GTC, Mr. Huang will seek to reassure people that A.I. will deliver on its potential, said Patrick Moorhead, founder of Moor Insights &amp; Strategy, a tech research firm. Mr. Huang is expected to elaborate on how A.I. systems are providing services that people will want to pay for, like <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/01\/23\/technology\/openai-operator-launch.html\" title=\"\">A.I. agents<\/a>, which can autonomously perform tasks such as shopping for groceries. He is also set to describe more futuristic uses for A.I., like the development of human-size robots that can walk and pick up things.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In addition, Mr. Huang is expected to talk about Nvidia\u2019s next generation of A.I. chips, called Rubin, which may deliver as much as 30 times faster performance.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Nvidia declined to comment on Mr. Huang\u2019s speech.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The Rubin chip is critical to Nvidia\u2019s staying at the forefront of A.I. The company faces challenges as its customers, including Amazon, Google and Meta, make their own A.I. chips. And Nvidia\u2019s chips also have to change as A.I. companies try to get better performance out of their A.I. models.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe gravy train comes to a screeching halt if cloud companies stop spending,\u201d Mr. Moorhead said. Mr. Huang \u201chas to reinforce that he knows what\u2019s going on out there.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Huang\u2019s ability to command a crowd is reminiscent of Apple\u2019s Steve Jobs. Ahead of major company events, the Apple co-founder spent days rehearsing his speeches about a new iPod, iPhone or iPad, before taking the stage to thunderous applause and seeming to deliver his remarks as though they were unscripted.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Huang, 62, similarly prepares in great detail for Nvidia GTC. Two months ahead of the event, he works with the company\u2019s product divisions to identify what to announce, said Greg Estes, Nvidia\u2019s vice president of corporate marketing. Mr. Huang also works with the marketing team to develop slides and demonstrations to show onstage, creating bullet points and checking facts that he may cite.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But Mr. Huang never writes a speech, Mr. Estes said. When he takes the stage in his trademark black leather jacket, he speaks extemporaneously. A speech scheduled for 90 minutes can run more than two hours.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cSometimes a mistake will happen and he\u2019ll say, \u2018You know, we don\u2019t rehearse,\u2019\u201d Mr. Estes said. \u201cHe\u2019s not kidding. It is \u2018grip it and rip it.\u2019\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Nvidia GTC was formerly the GPU Technology Conference, named after the graphics processing units, or GPUs. The event, which was designed to encourage developers to use the company\u2019s chips, included a research summit where academics put up poster boards detailing how they had used the components for computing research. Mr. Huang spoke to attendees about what they did with the chips and, over the years, often heard that they were using them to develop A.I.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">David Cox, who presented research at an early conference as a Harvard professor, said most attendees treated the academics as \u201cthis weird little footnote.\u201d But he said Mr. Huang and other Nvidia executives took them seriously.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThey seemed to understand that we had something here,\u201d said Mr. Cox, who is now the vice president of A.I. models at IBM Research.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In 2014, Mr. Huang began devoting the majority of his speech at the conference to the way Nvidia chips could be used for machine learning and A.I. Gaming developers, who used GPUs to render video game graphics and had long been the heart of the company\u2019s business, were angered by the shift.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cThey were like, \u2018What the hell is this shiny new thing?\u2019\u201d said Naveen Rao, the chief A.I. officer at Databricks, which provides software tools for storing and analyzing large amounts of data. \u201cWe were like: \u2018No. No. This is the sea change.\u2019\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Huang bet that A.I. would drive tech\u2019s next big boom and that GPUs would be essential. In 2016, Nvidia developed a supercomputer packed with its chips and delivered it to OpenAI, an A.I. lab. A little over six years later, OpenAI released the <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2023\/12\/05\/technology\/ai-chatgpt-google-meta.html\" title=\"\">ChatGPT<\/a> chatbot, unleashing an A.I. frenzy.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">(The New York Times has <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2023\/12\/27\/business\/media\/new-york-times-open-ai-microsoft-lawsuit.html\" title=\"\">sued<\/a> OpenAI and its partner, Microsoft, for copyright infringement of news content related to A.I. systems. OpenAI and Microsoft have denied the claims.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Since then, Nvidia\u2019s finances have soared. The company, which was founded in 1993, increased its annual profit more than 1,500 percent in a two-year period to $72.88 billion last year from $4.37 billion in fiscal 2023.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cJensen has become the celebrity C.E.O. he always wanted to be,\u201d Mr. Rao said. \u201cIt\u2019s an overnight success years in the making because he captured A.I.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/03\/18\/technology\/nvidia-gtc-conference-ai.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2009, when Nvidia held its first developer conference, the event was something of a science fair. Dozens of academics<\/p>\n","protected":false},"author":1,"featured_media":13732,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[213,770,123,849,1219,850,773,1035,774,772,1084],"class_list":["post-13731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence","tag-computer-chips","tag-computers-and-the-internet","tag-conventions","tag-enterprise-computing","tag-fairs-and-trade-shows","tag-huang","tag-innovation","tag-jen-hsun","tag-nvidia-corporation","tag-silicon-valley-calif"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAN FRANCISCO - The New York Times - World News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/worldnews\/san-francisco-the-new-york-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAN FRANCISCO - The New York Times - World News\" \/>\n<meta property=\"og:description\" content=\"In 2009, when Nvidia held its first developer conference, the event was something of a science fair. 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