{"id":109191,"date":"2026-11-12T09:01:23","date_gmt":"2026-11-12T09:01:23","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/streets-erupt-in-celebration-after-coloms-historic-win-in-mississippi-2\/"},"modified":"2026-11-12T09:01:23","modified_gmt":"2026-11-12T09:01:23","slug":"streets-erupt-in-celebration-after-coloms-historic-win-in-mississippi-2","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/streets-erupt-in-celebration-after-coloms-historic-win-in-mississippi-2\/","title":{"rendered":"Streets Erupt in Celebration After Colom\u2019s Historic Win in Mississippi"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"live-blog-post\" data-url=\"https:\/\/www.nytimes.com\/live\/2026\/11\/11\/us\/mississippi-senate-election-midterms#scott-colom-mississippi-senate-protein-ad\" data-source-id=\"100000011278373\" data-post-lastmodified=\"2026-11-12T01:00:04.395Z\" data-post-url=\"https:\/\/www.nytimes.com\/2026\/11\/11\/us\/elections\/scott-colom-mississippi-senate-protein-ad.html\">\n<div class=\"live-blog-meta css-1g3itdy\">\n<div class=\"css-yf9s2t\" data-testid=\"live-blog-byline\"><a class=\"css-13xl2ke\" href=\"https:\/\/www.nytimes.com\/by\/emily-cochrane\"><img loading=\"lazy\" decoding=\"async\" alt=\"Emily Cochrane\" src=\"https:\/\/static01.nyt.com\/images\/2018\/11\/28\/multimedia\/author-emily-cochrane\/author-emily-cochrane-thumbLarge-v4.png?quality=75&amp;auto=avif\" srcset=\"https:\/\/static01.nyt.com\/images\/2018\/11\/28\/multimedia\/author-emily-cochrane\/author-emily-cochrane-thumbStandard-v4.png?quality=75&amp;auto=avif 75w, https:\/\/static01.nyt.com\/images\/2018\/11\/28\/multimedia\/author-emily-cochrane\/author-emily-cochrane-thumbLarge-v4.png?quality=75&amp;auto=avif 150w\" sizes=\"auto, 40px\" height=\"40\" width=\"40\" loading=\"lazy\"\/><\/a><\/p>\n<div class=\"css-1ppjtba\"><span class=\"css-xtl8uk\"><time class=\"css-1afm32a\" datetime=\"2026-11-12T01:00:04.395Z\"><\/p>\n<p><span aria-hidden=\"true\" data-time=\"abs\" class=\"css-1656jku\">Nov. 11, 2026, 8:00 p.m. ET<\/span><span data-time=\"rel\" class=\"css-xwx5dt\"\/><\/p>\n<p><\/time><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"live-blog-post-headline css-j3uhc5\">\n<h3 id=\"post-title-QXJ0aWNsZTpueXQ6Ly9hcnRpY2xlLzViZDM1Mzg2LTk1NmItNWNlMS05NmM3LTM1MDg3ZjM1NjUyNA==\" class=\"css-1bidks8\"><a class=\"css-n9xba0\" href=\"#scott-colom-mississippi-senate-protein-ad\">The man at the center of Scott Colom\u2019s protein ad never expected to become famous. <\/a><\/h3>\n<\/div>\n<div data-testid=\"imageblock-wrapper\">\n<figure class=\"img-sz-medium css-d754w4 e1g7ppur0\" aria-label=\"media\" role=\"group\"><figcaption data-testid=\"photoviewer-children-caption\" class=\"css-i2069a ewdxa0s0\"><span class=\"css-1y6rqsj e13ogyst0\">Russ Hudson\u2019s role in an online ad mocking Senator Cindy Hyde-Smith, a Republican of Mississippi, went viral in the closing days of the campaign. <\/span><span class=\"css-3hmc0r e1z0qqy90\"><span class=\"iqSOia_accessibilityLabel\">Credit&#8230;<\/span><span><span aria-hidden=\"false\">Scott Colom for Senate<\/span><\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">Russ Hudson was not supposed to be in Scott Colom\u2019s protein ad.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">Mr. Hudson, 35, had known the district attorney for about a decade before Mr. Colom became the Democratic candidate for Senate in Mississippi. But it was Mr. Hudson\u2019s father who was initially cast in the campaign ad mocking a suggestion from Senator Cindy Hyde-Smith, the Republican incumbent, that Mississippi residents pick another type of protein to avoid rising beef prices.<\/p>\n<div id=\"_R_256j7am_\" tabindex=\"-1\" class=\"css-1hyfx7x\">\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">When the elder Mr. Hudson balked at a script that would require him to utter profanity on camera, his son volunteered. In a short-sleeved button down shirt, he stood at a grill in the backyard of Mr. Colom\u2019s parent\u2019s house and tossed his head back to deliver a drawling, deadpan rebuke of Ms. Hyde-Smith.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">\u201cShee-it,\u201d Mr. Hudson says in the spot, rendering the off-color word with a distinct southern twang. \u201cI\u2019d rather pick another senator, instead.\u201d<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">The lines, he said, felt natural. He left thinking maybe a couple thousand people would see it.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">\u201cI just did it like a Mississippian would,\u201d Mr. Hudson said in an interview.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">Now, Mr. Hudson, an Army veteran who served in Afghanistan, has found himself as the unlikely face of one of the most potent campaign advertisements of the 2026 midterm cycle. The ad, released in the final weeks of the election season, became a defining feature of Mr. Colom\u2019s campaign and his surge to a stunning upset.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">\u201cI never expected it to do what it did,\u201d Mr. Hudson said.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">He even downloaded TikTok to keep up with all the commentary his friends were sending him about the ad. Someone made him a \u201cpick another protein\u201d shirt with his face on it, along with the other two women in the ad.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">And he keeps fielding requests to, well, say it again.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">\u201cThey make me throw my head back with it, too,\u201d he said.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">Mr. Hudson, who said he has been mocked for his Southern twang outside of the state, had not been heavily involved in politics. As a disabled veteran on a fixed income and father to an infant, he was drawn to Mr. Colom\u2019s pledges to focus on high costs and protecting benefits for veterans, as well as the personal connection. The ad, he figured, was his contribution to the campaign.<\/p>\n<p class=\"live-blog-post-content css-qhzo1x evys1bk0\">\u201cA lot of people don\u2019t know much about Mississippi,\u201d he said. \u201cAnd look at us now. We\u2019re worldwide.\u201d<\/p>\n<\/div>\n<p><button class=\"css-wjfg77\" data-testid=\"Show-More\" type=\"button\" aria-label=\"Show more about The man at the center of Scott Colom\u2019s protein ad never expected to become famous. \" aria-expanded=\"false\" aria-controls=\"_R_256j7am_\">Show more<\/button><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/live\/2026\/11\/11\/us\/mississippi-senate-election-midterms\/a-viral-ad-and-a-trump-rally-visit-helped-colom-compete-in-mississippi\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov. 11, 2026, 8:00 p.m. ET The man at the center of Scott Colom\u2019s protein ad never expected to become<\/p>\n","protected":false},"author":1,"featured_media":109192,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[900,114,436,6031,203,714,113],"class_list":["post-109191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us","tag-democratic-party","tag-donald-j","tag-house-of-representatives","tag-midterm-elections-2026","tag-republican-party","tag-senate","tag-trump"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Streets Erupt in 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