{"id":10917,"date":"2025-03-06T17:34:35","date_gmt":"2025-03-06T17:34:35","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/facing-the-looming-threat-of-a-i-publishers-turn-to-decentralized-platforms\/"},"modified":"2025-03-06T17:34:35","modified_gmt":"2025-03-06T17:34:35","slug":"facing-the-looming-threat-of-a-i-publishers-turn-to-decentralized-platforms","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/facing-the-looming-threat-of-a-i-publishers-turn-to-decentralized-platforms\/","title":{"rendered":"Facing the Looming Threat of A.I., Publishers Turn to Decentralized Platforms"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">A tech industry veteran, Mike McCue sees an opening for a different kind of internet where algorithms don\u2019t call the shots. Mr. McCue, the chief executive of the internet company <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2014\/10\/30\/technology\/personaltech\/the-latest-flipboard-serves-up-the-news-and-some-surprises.html\" title=\"\">Flipboard<\/a>, is challenging social media\u2019s automated grip on our attention, betting that humans, not machines, should curate online experiences.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Three decades ago, as vice president of technology at the <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/1995\/03\/01\/business\/business-technology-netscape-knows-fame-and-aspires-to-fortune.html\" title=\"\">groundbreaking tech company Netscape<\/a>, Mr. McCue helped democratize information access through the World Wide Web. Now, he\u2019s positioning his company\u2019s new Surf browser as part of a growing community of so-called decentralized social media options, alongside emerging platforms <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/11\/22\/technology\/bluesky-x-alternative.html\" title=\"\">like Bluesky<\/a> and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2022\/11\/07\/technology\/mastodon-twitter-elon-musk.html\" title=\"\">Mastodon<\/a>.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The timing could be fortuitous, as online publishers struggle with an old problem and a new threat. For years, they have worried that the internet\u2019s middlemen \u2014 huge platforms like Facebook and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/spotlight\/tiktok\" title=\"\">TikTok<\/a> \u2014 have weakened their ties with the people who read or view their material. Now publishers face another issue: New A.I. systems that could completely eliminate those fraying links with their audiences.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Surf offers a window into a quiet technology movement echoing the early days of the World Wide Web. With the aid of several internet technical standards that are intended to encourage the growth of a new kind of social media, Mr. McCue has created a potential path where media companies can build direct relationships with readers.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">In contrast to the current social web, which is dominated by a few large technology companies, the new software protocols may seem a bit wonky for now. But they make it possible for internet users to communicate and share information without relying on a single centralized service.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">One of the new technical standards is known as ActivityPub. Social media platforms using the protocol can talk to one another, allowing users on different networks to interact seamlessly \u2014 similar to how email works across different providers.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">ActivityPub was formalized in 2018 by the World Wide Web Consortium, a technology standards-making organization. The standard initially drew scant interest. But <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2022\/10\/27\/technology\/elon-musk-twitter-deal-complete.html\" title=\"\">Elon Musk\u2019s acquisition of Twitter<\/a>, now known as X, in 2022 has created an exodus of users and publishers looking for alternatives.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Surf allows phone, tablet and personal computer users to curate feeds from a variety of sources into a single dashboard-like view. It will also allow them to publish personally curated collections of information.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Surf is still being privately tested by Mr. McCue\u2019s small company, which plans to offer the program freely later this year. Yet while the open social movement is still small, it has gained attention every time there is a disruptive event such as Mr. Musk\u2019s purchase of Twitter.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Decentralized social media gained significant momentum in 2023 when Meta adopted the ActivityPub standard for its X competitor, Threads, and later announced plans to connect with other ActivityPub-based services. What Mr. McCue calls the \u201copen social web\u201d already has more than 300 million participants, he estimated, and the bulk of them are now Meta\u2019s Threads users.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The shared goal of leading users out of silos accelerated with the recent success of <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/11\/17\/technology\/bluesky-growing-pains.html\" title=\"\">Bluesky<\/a>, which the Twitter co-founder Jack Dorsey launched in 2023. Although it is built on a rival standard known as the AT Protocol, a bridge has already been built between the two protocols to make it possible for users of the social media services to connect.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cEveryone has just been copying each other\u2019s features in walled gardens, but now innovation will become decentralized around human connection,\u201d Mr. McCue said in an interview.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. McCue, 56, co-founded Flipboard as a digital news aggregator in 2010. He has made a career of being early to exploit changes in internet technologies. He started Paper Software to make it possible to visually display 3-D information in web browsers and then sold the company to Netscape for $20 million in 1996.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In 1999 he co-founded Tellme Networks, a pioneering effort to create what had been described as a \u201cvoice browser\u201d and make it possible to receive internet information via the phone. That company was sold to Microsoft in 2007 for a rumored $800 million.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">One of the most significant potentials of the open social web is that it will permit companies to step away from invasive advertising, Mr. McCue said. He describes the alternative as \u201ccontextual\u201d advertising to particular interests rather than individuals. For example, ads can be posted to web feeds focused on topics such as backpacking or fashion.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe notion of creating an audience rather than chasing traffic is something we have been exploring,\u201d said Nilay Patel, editor in chief of The Verge, a popular news and media website. \u201cActivityPub might facilitate that by allowing for more direct and meaningful engagement with our readers.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In addition to Meta\u2019s decision to base Threads on ActivityPub, news organizations like Bloomberg and the BBC have begun experimenting with the technology, as have blogging platforms such as Medium, WordPress and Ghost.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">ActivityPub has also led to a wave of start-up efforts such as Mastodon, a microblogging service that now has more than 14 million accounts connected by a network of over 14,000 host computers, as well as start-ups like Pixelfed and PeerTube, distributed services that offer features similar to Instagram and YouTube.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">For several decades, Google\u2019s dominance of internet search has been the driving force behind content creation and distribution. But as Google has invested in generative-A.I. summarization for responses to users\u2019 queries, a window of opportunity for all kinds of discovery tools in addition to chatbots has made the need for alternatives more urgent.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">That is a far cry from the very early roots of the World Wide Web in the work of Theodor M. Nelson, who, while a Harvard graduate student in 1961, noticed that text on the first computer monitors could move and that writing no longer needed to be linear. He invented the concept of hypertext, which was later adopted as the underlying structure of the World Wide Web. The designers of the new open social web services believe that their alternative is a step back toward the internet\u2019s original ideals.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cIt goes back to the original principles where the internet started out as decentralized,\u201d said Eugen Rochko, the inventor of Mastodon, an open-source social networking platform that allows users to join independently operated servers while staying connected through a global network.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The transition from centralized to decentralized models will require a cultural shift among both publishers and audiences.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThere are significant product questions to solve, such as how to handle moderation and content discovery in a decentralized environment,\u201d said Mike Godwin, a lawyer known for his work on internet rights and digital culture. \u201cBut these are the kinds of new problems we should be facing, ones that come with genuine innovation.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Despite these challenges, the enthusiasm among the early adopters reminds some internet pioneers of the first few years of the World Wide Web.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe energy around ActivityPub reminds me of the early days of the Web,\u201d Mr. Nelson said in a recent interview, \u201cwhere anything seemed possible, and innovation was around every corner.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/03\/06\/technology\/mike-mccue-surf-browser-decentralized-internet.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tech industry veteran, Mike McCue sees an opening for a different kind of internet where algorithms don\u2019t call the<\/p>\n","protected":false},"author":1,"featured_media":10918,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[213,3687,123,3688,3689,394,118,3690,1408],"class_list":["post-10917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence","tag-bluesky-social-network","tag-computers-and-the-internet","tag-flipboard-inc","tag-mike-mccue","tag-search-engines","tag-social-media","tag-surf","tag-web-browsers"],"yoast_head":"<!-- This site is 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