{"id":106003,"date":"2026-10-25T13:35:24","date_gmt":"2026-10-25T13:35:24","guid":{"rendered":"https:\/\/site.itshrt.com\/worldnews\/ghost-signs-fading-reminders-of-the-past\/"},"modified":"2026-10-25T13:35:24","modified_gmt":"2026-10-25T13:35:24","slug":"ghost-signs-fading-reminders-of-the-past","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/worldnews\/ghost-signs-fading-reminders-of-the-past\/","title":{"rendered":"Ghost signs: Fading reminders of the past"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<\/p>\n<div id=\"\">\n<p>On the streets of Schenectady, New York, Ron Ladouceur is &#8220;ghost hunting&#8221; in broad daylight, alongside an old brick wall. &#8220;We&#8217;ve got a couple of letters we can make out here, right?&#8221; he said. &#8220;There&#8217;s the word &#8216;service,&#8217; that&#8217;s pretty clear. The brand name was here. This was probably an auto service center of some sort.&#8221;<\/p>\n<div class=\"embed__float-wrap\">\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-medium\" data-ads=\"{\" extrawordcount=\"\">\n<p>      <span class=\"img embed__content \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/8988a82e-2211-41ff-96b9-97c877728380\/thumbnail\/620x465\/fdd2efef9cebe5c417ac1bb7050ea9a4\/ron-ladouceur-with-a-ghost-sign.jpg#\" alt=\"ron-ladouceur-with-a-ghost-sign.jpg \" height=\"465\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/8988a82e-2211-41ff-96b9-97c877728380\/thumbnail\/620x465\/fdd2efef9cebe5c417ac1bb7050ea9a4\/ron-ladouceur-with-a-ghost-sign.jpg 1x, https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/8988a82e-2211-41ff-96b9-97c877728380\/thumbnail\/1240x930\/76faffc2558b2d72f434320b69cf21fc\/ron-ladouceur-with-a-ghost-sign.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Ron Ladouceur deciphering a ghost sign in Schenectady, New York.<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                CBS News<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<\/p><\/div>\n<p>These faded advertisements, known as ghost signs, are all around us, often hiding in plain sight.<\/p>\n<p>&#8220;It&#8217;s very much a ghost,&#8221; Ladouceur said. &#8220;It pops out, and all of the sudden, they start popping out from alleyways and other buildings, and you&#8217;re like, <em>Ah!<\/em> \u00a0You&#8217;re haunted by them, and you have to go find more. It becomes an obsession.&#8221;<\/p>\n<p>Ladouceur is an adjunct professor of marketing at the University at Albany. For him, these brick walls are windows into the past. &#8220;The golden era of ghost signs is anywhere between about 1895 and the 1930s,&#8221; he said. &#8220;It really coincides with the rise of national advertising.&#8221; \u00a0<\/p>\n<div class=\"embed__float-wrap\">\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-large\" data-ads=\"{\" extrawordcount=\"\">\n<p>      <span class=\"img embed__content \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/737ef77c-436e-46a7-99db-6a8e1d9a0ddc\/thumbnail\/620x349\/ebb21358091ac14f1289654caa335a46\/ghost-signs-1920.jpg#\" alt=\"ghost-signs-1920.jpg \" height=\"349\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/737ef77c-436e-46a7-99db-6a8e1d9a0ddc\/thumbnail\/620x349\/ebb21358091ac14f1289654caa335a46\/ghost-signs-1920.jpg 1x, https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/737ef77c-436e-46a7-99db-6a8e1d9a0ddc\/thumbnail\/1240x698\/fb3b881253218dcb81d4ab88d134c04b\/ghost-signs-1920.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Ghost signs advertising Royal Crown Cola, Duluth Imperial Flour, Quaker Oats, Bloch Brothers Mail Pouch Tobacco, Gold Medal Flour, and Coca-Cola.\u00a0<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Ron Ladouceur\/CBS News<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<\/p><\/div>\n<p>While you can find faded signs for brands like Coca Cola, Ivory Soap, and Wrigley&#8217;s gum, most ghosts promote companies, products and brands that died long ago. It&#8217;s as if they have unfinished business. Some are barely decipherable \u2013 like a puzzle to be solved. &#8220;Absolutely, I mean a lot of them are almost unreadable,&#8221; Ladouceur said. &#8220;Many of them have been painted in layers, because they were a good advertising spot, so people would paint over it with a new ad, new ad, new ad. And now they&#8217;re fading in sequence.&#8221;<\/p>\n<p>Occasionally, a vibrant &#8220;new&#8221; ghost sign makes the news when one is uncovered after a siding is removed, or a neighboring building is torn down. But overall, we&#8217;re losing them due to demolition. Ghost sign aficionados have been cataloging these phantasms before they disappear forever. <\/p>\n<p>But one artist has been bringing them, ever so briefly, back to life. Craig Winslow&#8217;s <a href=\"https:\/\/craigwinslow.com\/work\/lightcapsules\/\" target=\"_blank\" rel=\"noopener\">&#8220;Light Capsules&#8221;<\/a> project utilizes projection mapping to recreate what a ghost sign might have looked like in its heyday. <\/p>\n<p>&#8220;It&#8217;s one night we are, like, conjuring up all of this magic energy and opening this time portal and seeing what these old ghosts have to say,&#8221; said Winslow. &#8220;This art does not exist without the wall itself. It doesn&#8217;t exist without the painter that did that back then, and I feel kind of almost like a medium. Like, I am the vessel that has this right skill set and the right preciseness to let someone else&#8217;s work shine.&#8221;<\/p>\n<div class=\"embed__float-wrap\">\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-large\" data-ads=\"{\" extrawordcount=\"\">\n<p>      <span class=\"img embed__content \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/081cfcc8-1f4d-46ef-9667-81352a974dff\/thumbnail\/620x238\/498034e94f643d10d128634e768507be\/ghost-sign-orange-crush.jpg#\" alt=\"ghost-sign-orange-crush.jpg \" height=\"238\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/081cfcc8-1f4d-46ef-9667-81352a974dff\/thumbnail\/620x238\/498034e94f643d10d128634e768507be\/ghost-sign-orange-crush.jpg 1x, https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/081cfcc8-1f4d-46ef-9667-81352a974dff\/thumbnail\/1240x476\/5c39bad732eb50c005f3dcfb048577e3\/ghost-sign-orange-crush.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">A ghost sign advertising Orange Crush on a building in Great Falls, Mont., was resurrected by Craig Winslow.\u00a0<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                Light Capsules<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<\/p><\/div>\n<p>Before he shines his light on a wall, Winslow first researches the signs and their locations, utilizing everything from archival images to old directories to discern the various layers.<\/p>\n<div class=\"embed__float-wrap\">\n<figure class=\"embed embed--type-image is-image embed--float-left embed--size-small\" data-ads=\"{\" extrawordcount=\"\">\n<p>      <span class=\"img embed__content \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/23a21bdd-c86c-4376-acc2-767def8cd6e2\/thumbnail\/620x465\/137b119410482f7ed097247c13190460\/deciphering-ghost-signs.jpg#\" alt=\"deciphering-ghost-signs.jpg \" height=\"465\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/23a21bdd-c86c-4376-acc2-767def8cd6e2\/thumbnail\/620x465\/137b119410482f7ed097247c13190460\/deciphering-ghost-signs.jpg 1x, https:\/\/assets2.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/23a21bdd-c86c-4376-acc2-767def8cd6e2\/thumbnail\/1240x930\/44e6a8cf7988b73fc25e89bff7d33d8b\/deciphering-ghost-signs.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Deciphering layers of advertising signs that have faded over the years.\u00a0<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                CBS News<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<\/p><\/div>\n<p>&#8220;I think that&#8217;s part of what keeps this so exciting for me, is every single one of these is like a mystery to solve,&#8221; he said. &#8220;Oftentimes it took years to totally solve a layer.&#8221; <\/p>\n<p>For this warehouse in Portland, Oregon, Winslow has identified <em>five<\/em> distinct layers. Lead paint bonded to the brick, which lets older signs peek through as others have faded. He carefully positions his projectors, and then, with the press of a button, decades of history are illuminated all at once \u2013 signs advertising Carman Manufacturing Co., Montgomery Ward, Oregon Transfer Co., Storage &amp; Transfer Co., and Western Warehouse. <\/p>\n<div class=\"embed__float-wrap\">\n<figure class=\"embed embed--type-image is-image embed--float-none embed--size-large\" data-ads=\"{\" extrawordcount=\"\">\n<p>      <span class=\"img embed__content \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/8e958ef6-ca84-48af-9895-4f38470bda44\/thumbnail\/620x232\/3a921405be123619b70ef03a397f76ac\/portland-warehouse.jpg#\" alt=\"portland-warehouse.jpg \" height=\"232\" width=\"620\" class=\" lazyload\" srcset=\"https:\/\/assets3.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/8e958ef6-ca84-48af-9895-4f38470bda44\/thumbnail\/620x232\/3a921405be123619b70ef03a397f76ac\/portland-warehouse.jpg 1x, https:\/\/assets1.cbsnewsstatic.com\/hub\/i\/r\/2026\/10\/24\/8e958ef6-ca84-48af-9895-4f38470bda44\/thumbnail\/1240x464\/2d4878c5fe044f312fd8e5b60497b01b\/portland-warehouse.jpg 2x\" loading=\"lazy\"\/><\/span><figcaption class=\"embed__caption-container\">\n<p>                  <span class=\"embed__caption\">Light Capsules recreated the advertising signs of several companies that had occupied this warehouse in Portland, Ore.\u00a0<\/span><\/p>\n<p>                  <span class=\"embed__credit\"><\/p>\n<p>                CBS News<\/p>\n<p>                          <\/span><br \/>\n              <\/figcaption><\/figure>\n<\/p><\/div>\n<p>Locals stopped by to see an old building in a new light. One woman told us, &#8220;My dad worked at Montgomery Ward. He worked in the furniture department. He was a manager at one of the retail locations.&#8221;<\/p>\n<p>It&#8217;s been a century since Montgomery Ward moved out of this building in Portland. But for an evening, it&#8217;s back from the grave. <\/p>\n<p>And yet, it&#8217;s intentionally only temporary. Purists like Ron Ladouceur feel like repainting a ghost would destroy its spirit. Better to just let these signs rest in peace as a fading reminder of the past. &#8220;They just form this nice historical layer,&#8221; he said. &#8220;We cannot just visit a city; we can visit that city in time.&#8221;<\/p>\n<p><em>\u00a0 \u00a0 \u00a0<br \/>Story produced by Anthony Laudato. Editor: Lauren Barnello.<\/em><\/p>\n<hr\/>\n<p><strong>For more info:<\/strong><\/p>\n<section class=\"content__body--footer\">\n<\/section>\n<p>  <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation  \">\n        <\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><br \/>\n    <\/section>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt World News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"1882483372\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/ghost-signs-fading-reminders-of-the-past\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the streets of Schenectady, New York, Ron Ladouceur is &#8220;ghost hunting&#8221; in broad daylight, alongside an old brick wall.<\/p>\n","protected":false},"author":1,"featured_media":106004,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-106003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ghost signs: Fading reminders of the past - World News<\/title>\n<meta name=\"description\" content=\"They&#039;re painted advertisements from long ago, for businesses that may have since died. 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