{"id":98542,"date":"2026-11-12T20:27:01","date_gmt":"2026-11-12T20:27:01","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/kota-the-friend-announces-partnership-with-tidal\/"},"modified":"2026-11-12T20:27:01","modified_gmt":"2026-11-12T20:27:01","slug":"kota-the-friend-announces-partnership-with-tidal","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/kota-the-friend-announces-partnership-with-tidal\/","title":{"rendered":"Kota the Friend Announces Partnership With TIDAL."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">LTBYS (Flight Boys), the independent music and lifestyle company founded by Brooklyn rapper and entrepreneur Kota the Friend, today announced a partnership with music platform TIDAL to expand opportunities for independent musicians to build sustainable businesses around their music.<\/span><\/p>\n<p><span style=\"color: #000000;\">The partnership represents a significant step in FLTBYS\u2019 mission to help artists maintain creative ownership, develop direct relationships with fans and generate revenue beyond traditional streaming and recording models.<\/span><\/p>\n<p><span style=\"color: #000000;\">Through the relationship, FLTBYS will combine its experience in independent music, merchandise, touring and live events with TIDAL\u2019s direct-to-fan commerce capabilities to support a new generation of independent artists.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">FLTBYS Builds on Its Independent Music Legacy<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Founded in 2008 while Kota attended Brooklyn High School of the Arts, FLTBYS has evolved into an artist-owned company encompassing music, apparel, merchandise, live performances, artist collaborations and international events.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kota has built an international following while retaining ownership of his music and developing multiple revenue streams outside the traditional major-label system.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cIndependence has always meant more to me than releasing music on my own,\u201d said Kota the Friend, founder of FLTBYS. \u201cIt\u2019s about owning what you create, connecting directly with your fans and building something that lasts. Working with TIDAL gives us an opportunity to share what we\u2019ve learned and help more artists build businesses around their music.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">FLTBYS plans to build on this experience by connecting independent artists with resources, industry relationships and opportunities to develop their own creative businesses.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Expanding Direct-to-Fan Opportunities<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">The partnership will introduce FLTBYS\u2019 artist community to TIDAL\u2019s expanding direct-to-fan tools, including TIDAL Upload, which allows musicians to share music and sell digital downloads and physical merchandise directly to fans.<\/span><\/p>\n<p><span style=\"color: #000000;\">In August 2026, TIDAL eliminated its 10% platform fee on eligible direct-to-fan music sales, with standard payment-processing fees still applying.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cWe\u2019re building tools that make it easier for artists to share their music, connect directly with listeners, and earn more from their work,\u201d said Will Griggs of TIDAL. \u201cKota embodies that independent spirit, and we\u2019re excited to support Flight Night and Local Art Dealer IRL as spaces where artists can come together, exchange ideas, and build what\u2019s next.\u201d<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">FLTBYS Launches Partnership Experiences in NYC<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">FLTBYS will bring the partnership to life through two New York City events on December 10\u201311, 2026.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">On December 10, Local Art Dealer IRL will convene independent musicians, entrepreneurs and music industry professionals for networking and conversations about ownership, direct-to-fan opportunities and building sustainable creative businesses.<\/span><\/p>\n<p><span style=\"color: #000000;\">On December 11, Flight Night NYC returns to SOB\u2019s in Manhattan, headlined by Kota the Friend alongside producer and DJ Statik Selektah and independent hip-hop performers.<\/span><\/p>\n<p><span style=\"color: #000000;\">The events are part of FLTBYS\u2019 broader effort to create platforms where independent musicians can connect, collaborate and grow their careers.<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>LTBYS (Flight Boys), the independent music and lifestyle company founded by Brooklyn rapper and entrepreneur Kota the Friend, today announced<\/p>\n","protected":false},"author":1,"featured_media":98543,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,5054,39],"class_list":["post-98542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-kota-the-friend","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kota the Friend Announces Partnership With TIDAL. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"&quot;Independence has always meant more to me than releasing music on my own,&quot; said Kota the Friend, founder of FLTBYS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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