{"id":98452,"date":"2026-11-12T06:00:57","date_gmt":"2026-11-12T06:00:57","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/swae-lee-headlines-premier-x-presents-after-dark\/"},"modified":"2026-11-12T06:00:57","modified_gmt":"2026-11-12T06:00:57","slug":"swae-lee-headlines-premier-x-presents-after-dark","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/swae-lee-headlines-premier-x-presents-after-dark\/","title":{"rendered":"Swae Lee Headlines \u201cPremier X Presents After Dark\u201d"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">On Friday, October 30, the rooftop at Pier 17 became one of the biggest nights of the fall in Lower Manhattan. Swae Lee closed out Premier X Presents After Dark, following sets from Armani White, Lil Xan, Nate Wyatt, DJ Soda and Chucky Rooztah, with the Brooklyn Bridge as the backdrop.<\/span><\/p>\n<p><span style=\"color: #000000;\">The night was organized by J.V. (\u8346\u4f1f), General Manager of Global Entertainment at CSTS Group, who built the concept, brought the partners together with Premier X, and ran the event itself, including flights, hotels, ground transportation and hospitality for every artist and team. He entrusted the talent side to Reed Creative Agency Events, the booking and production arm of Reed Creative Agency founded by Joey Reed, the creator behind the viral \u201cWrap Me in Plastic\u201d dance with 6.2 million TikTok followers, and his business partner Mengzhen Li, who has worked closely with the team behind Mr. Unicorn (\u6bd2\u89d2Show), the Los Angeles-based Chinese creator with more than 80 million combined followers. Together they booked and contracted every artist on the bill and handled the talent side through show day, from agreements and tech riders to day-of coordination for six acts.<\/span><\/p>\n<p><span style=\"color: #000000;\">Reed Creative Agency was built for exactly this. Led by founders who split their time between Los Angeles and China, the agency manages a roster of more than 90 creators with over a billion in combined reach and has delivered campaigns for brands including Puma, the NFL and Raising Cane\u2019s, along with World Cup activations. Its edge in cross-border deals is operational: bilingual deal teams, direct relationships with artist management, and contracts, payments and logistics handled under one roof.<\/span><\/p>\n<div id=\"attachment_70592\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-70592\" alt=\"\" width=\"900\" height=\"1403\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2.jpg 900w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-192x300.jpg 192w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-768x1197.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-657x1024.jpg 657w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-96x150.jpg 96w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-600x935.jpg 600w\" data-lazy-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2.jpg\"\/><img decoding=\"async\" class=\"size-full wp-image-70592\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2.jpg\" alt=\"\" width=\"900\" height=\"1403\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2.jpg 900w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-192x300.jpg 192w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-768x1197.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-657x1024.jpg 657w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-96x150.jpg 96w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/11\/swae2-600x935.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/p>\n<p class=\"wp-caption-text\"><em><span style=\"color: #000000;\">Swae Lee, Joey Reed, and Mengzhen Li (photo credit: Ziyang Wang)<\/span><\/em><\/p>\n<\/div>\n<p><span style=\"color: #000000;\">Producing a show of this scale for a China-based client came with real complexity, from reconciling contract standards across jurisdictions to coordinating artist teams across the U.S. and Asia. \u201cJoey and Mengzhen took a vision and made it real on the ground,\u201d J.V. said. \u201cEvery artist was signed, every detail was handled, and the night delivered beyond what we planned. This is the start of a long-term partnership, and we already have the next projects in motion.\u201d<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">Reed Creative Agency is now actively taking on more clients from China, whether that means bringing Western artists and celebrities to stages in China, or helping Chinese brands and businesses build a real presence with U.S. audiences.<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>On Friday, October 30, the rooftop at Pier 17 became one of the biggest nights of the fall in Lower<\/p>\n","protected":false},"author":1,"featured_media":98453,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,39,11297],"class_list":["post-98452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-news","tag-swae-lee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swae Lee Headlines \u201cPremier X Presents After Dark\u201d - Hip Hop News<\/title>\n<meta name=\"description\" content=\"The night was organized by J.V. 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