{"id":96022,"date":"2026-10-27T17:26:28","date_gmt":"2026-10-27T17:26:28","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/nike-outkast-team-up-for-exclusive-georgia-x-outkast-collection-uniting-sport-sound-and-the-south\/"},"modified":"2026-10-27T17:26:28","modified_gmt":"2026-10-27T17:26:28","slug":"nike-outkast-team-up-for-exclusive-georgia-x-outkast-collection-uniting-sport-sound-and-the-south","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/nike-outkast-team-up-for-exclusive-georgia-x-outkast-collection-uniting-sport-sound-and-the-south\/","title":{"rendered":"Nike &#038; Outkast Team Up for Exclusive Georgia x Outkast Collection Uniting Sport, Sound and the South."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><strong><span style=\"color: #000000;\">What is it?<\/span><\/strong><br \/><span style=\"color: #000000;\">A limited-edition apparel and on-field collection from Nike, the University of Georgia and Outkast, in collaboration with Class Trip, celebrates the first Georgia vs Florida football game ever played in Atlanta.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">What\u2019s included?<\/span><\/strong><br \/><span style=\"color: #000000;\">The collection includes a full suite of apparel created through the lens of Andr\u00e9 3000 and Big Boi, drawn directly from the artists\u2019 personal style. The range includes a varsity jacket, football jerseys, rugby shirts, a satin bomber, a heavyweight fleece hoodie, Max90 graphic T-shirts, headwear and more.<\/span><\/p>\n<div id=\"attachment_70236\" style=\"width: 1009px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-70236\" alt=\"\" width=\"999\" height=\"540\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2.jpg 999w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-300x162.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-768x415.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-278x150.jpg 278w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-600x324.jpg 600w\" data-lazy-sizes=\"(max-width: 999px) 100vw, 999px\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2.jpg\"\/><img decoding=\"async\" class=\"size-full wp-image-70236\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2.jpg\" alt=\"\" width=\"999\" height=\"540\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2.jpg 999w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-300x162.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-768x415.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-278x150.jpg 278w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/10\/out2-600x324.jpg 600w\" sizes=\"(max-width: 999px) 100vw, 999px\"\/><\/p>\n<p class=\"wp-caption-text\"><span style=\"color: #000000;\"><em>Nike NIL athletes KJ Bolden (left) and Chris Cole are pictured in the new Outkast U collection. The athletes are among those who restaged familiar frames from Outkast\u2019s photo history for the Georgia x Outkast campaign.<\/em><\/span><\/p>\n<\/div>\n<p><span style=\"color: #000000;\">The Outkast U collection launches October 27 across SNKRS, Class Trip and select Nike retail partners in Atlanta. The full collection will follow October 28 at nike.com and select retail locations, with a game-day pop-up at Mercedes-Benz Stadium on October 31.<\/span><\/p>\n<p><span style=\"color: #000000;\">In 1995, Andr\u00e9 3000 stood on a New York stage in front of a room that didn\u2019t take Atlanta music seriously and said six words that changed hip-hop: \u201cThe South got something to say.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Outkast spent the next three decades proving it.<\/span><\/p>\n<p><span style=\"color: #000000;\">On October 31, Georgia and Florida will meet in Atlanta for the first time in the football rivalry\u2019s history. The game has called Jacksonville home since 1933, but this year, it heads north. To mark the moment, Nike is uniting the Bulldogs and Outkast in a limited-edition apparel and on-field collection created in collaboration with Class Trip, bringing Athens to Atlanta.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThis started over lunch with Andr\u00e9,\u201d says Brian Francis, Founder, Class Trip. \u201cHe was telling stories about driving up to Athens to watch the Dawgs. Then we saw Georgia vs Florida was headed to Atlanta for the first time ever. Georgia\u2019s football and its music, together in the city that made Outkast. They put Atlanta on the map. This is our thank you.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Nike and Class Trip built the collection from the artists\u2019 own wardrobes, pulling references directly from Andr\u00e9 3000\u2019s and Big Boi\u2019s personal style over the years. Working hand in hand with the Outkast and University of Georgia teams, they blended the iconography of both into one mark: the Georgia G, adorned with Outkast\u2019s signature crown. It runs through the collection alongside a script that reads, \u201cUniversity of Georgia, Outkast 1996,\u201d and the number 96 sits on every jersey. That was the year Outkast released ATLiens and a young safety named Kirby Smart patrolled the Georgia secondary.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cWe wanted to create something as timeless as their music,\u201d says Jon Tietz, Creative Director, Class Trip. \u201cThink of the Roses video. Andr\u00e9 and Big Boi, two crews, two completely different styles, same school. The yin and the yang. Every piece had to feel like it walked right out of that hallway.\u201d<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">From the Stands to the Sideline<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">The collection is led by a red wool varsity jacket with black leather sleeves, chenille patches and chain-stitch embroidery, with \u201cGeorgia\u201d and \u201cOutkast\u201d across the back. Football jerseys come in a cropped mesh practice cut and a heavyweight cotton retro, with \u201c96\u201d and \u201cOutkast\u201d across the shoulders. Rugby shirts come with a white chest stripe and a red and black hoop. A satin bomber, a heavyweight fleece hoodie, Max90 heavyweight graphic T-shirts and hand-drawn pieces inspired by senior cords carry graphics such as \u201cSo Fresh, So Clean.\u201d Cord caps in Georgia script, a snapback hat and bucket hats round out the range.<\/span><\/p>\n<p><span style=\"color: #000000;\">The collaboration further comes to life through performance equipment and premium sideline apparel created exclusively for Georgia athletes, coaches and staff for their game against Florida.<\/span><\/p>\n<p><span style=\"color: #000000;\">Eye-shield decals and skullcaps feature Georgia and Outkast crown graphics alongside \u201cSo Fresh\u201d and \u201cSo Clean\u201d treatments, carrying the collaboration\u2019s story directly onto the field, while wristbands, mouthguards and three styles of gloves extend athletes\u2019 opportunities for Georgia x Outkast expression.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">The on-field and sideline styles complete a collection that celebrates elite football performance and the revolutionary sound of the South, honoring the communities and creative energy that continue to move both football and culture forward.<\/span><\/p>\n<p><span style=\"color: #000000;\">The Georgia x Outkast campaign was shot in Athens over the summer with six Nike NIL athletes: cornerback Ellis Robinson IV, safety KJ Bolden, linebacker Chris Cole, tight ends Kaiden Prothro and Elyiss Williams, and wide receiver Talyn Taylor. Together, they restaged familiar frames from Outkast\u2019s photo history.<\/span><\/p>\n<p><span style=\"color: #000000;\">The Outkast U collection launches October 27 across SNKRS, Class Trip and select Nike retail partners in Atlanta. The full collection will follow October 28 online and select retail locations, with a game-day pop-up at Mercedes-Benz Stadium on October 31.<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>What is it?A limited-edition apparel and on-field collection from Nike, the University of Georgia and Outkast, in collaboration with Class<\/p>\n","protected":false},"author":1,"featured_media":96023,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7705,58,515,39,5020],"class_list":["post-96022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-andre-3000","tag-behind-the-scenes","tag-big-boi","tag-news","tag-outkast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike &amp; Outkast Team Up for Exclusive Georgia x Outkast Collection Uniting Sport, Sound and the South. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"The collection includes a full suite of apparel created through the lens of Andr\u00e9 3000 and Big Boi, drawn directly from the artists\u2019 personal style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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