{"id":95428,"date":"2026-10-23T18:25:37","date_gmt":"2026-10-23T18:25:37","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/coolios-gangstas-paradise-30th-anniversary-campaign-wins-2026-davey-award\/"},"modified":"2026-10-23T18:25:37","modified_gmt":"2026-10-23T18:25:37","slug":"coolios-gangstas-paradise-30th-anniversary-campaign-wins-2026-davey-award","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/coolios-gangstas-paradise-30th-anniversary-campaign-wins-2026-davey-award\/","title":{"rendered":"Coolio\u2019s \u201cGangsta\u2019s Paradise\u201d 30th Anniversary Campaign Wins 2026 Davey Award."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Reservoir\/Tommy Boy Music took home a Gold Integrated Campaign-Arts &amp; Entertainment Davey Award for the Coolio 30th Anniversary campaign. The Davey Awards is a premier international creative awards focused exclusively on honoring outstanding work from small agencies, independent creators and in-house teams. This win follows the campaign\u2019s Award of Excellence at the 2026 Communicator Awards and its 2026 Webby nomination earlier this year.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tommy Boy Music supported the anniversary with marketing efforts including influencer campaigns, contests, radio spotlights, four Dolby Atmos tracks, and a 7\u201d vinyl of \u201cGangsta\u2019s Paradise\u201d along with an Instrumental. Tommy Boy partnered with Beatsource\/Beatport on a social media challenge for the song, where DJs and creators shared their best mixes of the iconic track using a branded hashtag. The grand prize winner received a Rane One MKII DJ Controller, a pair of UE Pro 11 Earphones, a copy of Coolio\u2019s Greatest Hits vinyl, and a year\u2019s subscription to both Beatsource Pro and DJcity. Second and third place winners received $500 and Coolio Greatest Hits vinyl. Other marketing looks included takeovers on Music Choice, Touchtunes Jukeboxes, Spotify and a Vevo Footnotes with \u201cGangsta\u2019s Paradise\u201d producer Doug Rasheed. Four Dolby Atmos tracks from the Greatest Hits collection, including \u201cGangsta\u2019s Paradise\u201d feat. L.V., \u201c1,2,3,4 (Sumpin\u2019 New),\u201d \u201cC U When U Get There\u201d feat. 40 Thevz and \u201cCounty Line,\u201d were also released on Apple Music and other streaming services.<\/span><\/p>\n<p><span style=\"color: #000000;\">The song, which features R&amp;B singer L.V., was originally released in 1995 and became a global success, topping charts in over 15 countries and winning the 1996 Grammy for Best Rap Solo Performance. The song went on to be certified 3x-Platinum by the RIAA, establishing Coolio as a global hip-hop ambassador when the genre was still gaining mainstream acceptance internationally. Today, \u201cGangsta\u2019s Paradise\u201d boasts at nearly 2.5 billion streams on Spotify alone, while the music video, which stars Michelle Pfeiffer and features scenes from the movie Dangerous Minds, is topping at 1.9 billion views on YouTube. The song continually sits on the Billboard Global 200 US and Ex-US charts, and in 2021, it was among Billboard\u2019s 100 Greatest of All Time Hot 100 Songs. <\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Reservoir\/Tommy Boy Music took home a Gold Integrated Campaign-Arts &amp; Entertainment Davey Award for the Coolio 30th Anniversary campaign. The<\/p>\n","protected":false},"author":1,"featured_media":95429,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,3507,39],"class_list":["post-95428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-coolio","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coolio\u2019s \u201cGangsta\u2019s Paradise\u201d 30th Anniversary Campaign Wins 2026 Davey Award. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"Tommy Boy Music supported the anniversary with marketing efforts including influencer campaigns, contests, radio spotlights, &amp; more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/hiphopmagizine\/coolios-gangstas-paradise-30th-anniversary-campaign-wins-2026-davey-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coolio\u2019s \u201cGangsta\u2019s Paradise\u201d 30th Anniversary Campaign Wins 2026 Davey Award. - Hip Hop News\" \/>\n<meta property=\"og:description\" content=\"Tommy Boy Music supported the anniversary with marketing efforts including influencer campaigns, contests, radio spotlights, &amp; 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