{"id":95256,"date":"2026-10-22T17:51:47","date_gmt":"2026-10-22T17:51:47","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/tyger-and-umg-announce-strategic-licensing-agreement\/"},"modified":"2026-10-22T17:51:47","modified_gmt":"2026-10-22T17:51:47","slug":"tyger-and-umg-announce-strategic-licensing-agreement","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/tyger-and-umg-announce-strategic-licensing-agreement\/","title":{"rendered":"TYGER and UMG Announce Strategic Licensing Agreement."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">TYGER, the adaptive music platform built for gaming, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced the first major-music licensing agreement that connects artists and songwriters from UMG\u2019s global roster to TYGER\u2019s gaming-focused music service.<\/span><\/p>\n<p><span style=\"color: #000000;\">Under the agreement, select licensed recordings from UMG\u2019s global recorded music and publishing catalogs will soon be available through TYGER\u2019s paid, on-demand subscription service, for personal immersive listening experiences during active gameplay. Additionally, some UMG recordings will also be available on TYGER\u2019s free, ad-supported streaming service.<\/span><\/p>\n<p><span style=\"color: #000000;\">Unlike traditional music services, TYGER is built specifically for interactive entertainment. Through a single subscription, players can enjoy their favorite music alongside supported games, with licensed tracks adapting in real-time to live gameplay, enabled through TYGER\u2019s patented technology. Because TYGER allows users to play music alongside existing games in this way, it creates a direct route for artists, songwriters and rights holders to reach gaming audiences, while giving players greater control over the music accompanying their gameplay.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nick Venti, CEO and co-founder of TYGER, said, \u201cGaming is where the next generation spends its time, discovers culture and connects with friends, but music has never had a native way to reach those audiences. This agreement with Universal Music Group is an important milestone for TYGER and validates our vision for the future of music in and around interactive and digital experiences. Together, we\u2019re creating new opportunities for players, developers, artists, songwriters and rights holders alike.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Michael Nash, Chief Digital Officer &amp; EVP at UMG, said, \u201cAt UMG, we have a well-established track record of exploring and developing new creative and commercial opportunities that enable our artists, songwriters and labels to better connect with music fans. We believe that music has a more integral role to play in gaming and through this innovative new licensing agreement with TYGER, our artists and their music will now be able to soundtrack personalized gameplay experiences and connect with millions of gamers and fans around the world.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The Universal Music Group relationship represents the latest milestone in TYGER\u2019s growth. TYGER is currently live with a library of more than 400,000 songs, primarily from independent artists. Following the addition of UMG content, TYGER plans to relaunch later this year with an updated ad-supported tier and subscription offering, as it continues to pioneer a new category for licensed music in gaming, bringing artists, labels, developers, fans and players together through a platform designed specifically for dynamic interactive entertainment experiences.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">About TYGER<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">TYGER is the adaptive music platform for the gaming generation, bringing licensed music and<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">interactive entertainment through proprietary adaptive technology and direct music licensing. Built to work across PC, console and mobile, TYGER enables users to play premium music alongside gameplay without requiring game studio integration, creating dynamic listening experiences that respond in real time to player actions and gameplay events.<\/span><\/p>\n<p><span style=\"color: #000000;\">The platform is currently available in closed beta across more than 20 gaming titles whose combined monthly audiences exceed 540 million players and is supported by a growing catalogue of licensed music from the world\u2019s leading rights holders. TYGER\u2019s patented adaptive engine is creating a new category for licensed music in gaming, connecting artists, songwriters and composers, labels, developers and players through a platform purpose-built for the next generation of entertainment.<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>TYGER, the adaptive music platform built for gaming, and Universal Music Group (UMG), the world leader in music-based entertainment, today<\/p>\n","protected":false},"author":1,"featured_media":95257,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,39,6110],"class_list":["post-95256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-news","tag-umg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TYGER and UMG Announce Strategic Licensing Agreement. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"\u201cAt UMG, we have a well-established track record of exploring and developing new creative and commercial opportunities that enable our artists, songwriters and labels to..&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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