{"id":90930,"date":"2026-09-24T20:19:44","date_gmt":"2026-09-24T20:19:44","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/common-debuts-new-wine-brand-jefferey-park\/"},"modified":"2026-09-24T20:19:44","modified_gmt":"2026-09-24T20:19:44","slug":"common-debuts-new-wine-brand-jefferey-park","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/common-debuts-new-wine-brand-jefferey-park\/","title":{"rendered":"Common Debuts New Wine Brand \u2018Jefferey Park\u2019"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">The Grammy, Emmy and Academy Award-winning artist, actor, author and activist\/rapper we all know as Common, announced the launch of Jefferey Park, a new limited-edition wine brand created in partnership with acclaimed Argentine winemaker Karim Mussi and Gopuff, the leader in instant commerce. Jefferey Park debuts with a 2024 Pinot Noir, available starting today on Gopuff and BevMo! in select markets.<\/span><\/p>\n<p><span style=\"color: #000000;\">Jefferey Park is named after a neighborhood park just three blocks from Common\u2019s childhood home on Chicago\u2019s South Side, which is formally known as Stony Island Park. It serves as an emblem for his youth and is reminiscent of a place where he would spend a lot of quality time with his loved ones. Jefferey Park wine is designed to reflect that spirit and the idea that life\u2019s most meaningful moments happen when people come together.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cWith Jefferey Park, I wanted to capture that feeling of togetherness that\u2019s behind so many of my favorite memories growing up,\u201d said Common. \u201cGopuff understood that from day one and brought the right people together to make it happen. Working with Mussi was a big part of that. We connected over a shared appreciation for doing things with intention, using quality ingredients, and making something that feels special without trying too hard. We took our time getting this Pinot Noir just right, and I\u2019m really proud of what we created together.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">To develop this product, Common worked closely with Mussi to refine the blend and ensure it fit the exact taste profile he wanted. The result of this extensive development process is the brand\u2019s Jefferey Park Pinot Noir 2024, a limited-production wine sourced from Mussi\u2019s Altocedro estate vineyard in La Consulta, one of Mendoza, Argentina\u2019s most celebrated subregions within the Valle de Uco.<\/span><\/p>\n<p><span style=\"color: #000000;\">Crafted from 27-year-old clone 777 Pinot Noir vines planted at the foothills of the Andes Mountains, Jefferey Park Pinot Noir showcases a side of Argentina that extends beyond the country\u2019s famous Malbecs. The high-altitude vineyard\u2019s intense sunlight, cool evenings and continental climate help produce a Pinot Noir with remarkable freshness, elegance and balance. Fermented with native yeasts and aged for 12 months in neutral French oak barrels, Jefferey Park Pinot Noir 2024 offers vibrant red fruit notes and a refined structure. While immediately approachable, it also has the complexity and balance to evolve beautifully over the next 10 to 15 years.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cWhen Common and I first spoke, we recognized a shared belief that great wine should create experiences and bring people together,\u201d said Karim Mussi, founder and winemaker of Altocedro. \u201cWith Jefferey Park, we created a wine that is elegant and expressive, yet approachable enough to open with friends any day of the week.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Common partnered with Gopuff to bring Jefferey Park to customers\u2019 doorsteps in as fast as 15 minutes, alongside snacks, dinner ingredients, and everyday essentials. Jefferey Park enters a growing lineup of talent-driven products brought to market through Gopuff, including partnerships with Tom Brady, Cole Palmer, and Alix Earle, demonstrating the company\u2019s ability to create elevated, accessible products that appeal to consumers nationwide.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">\u201cJefferey Park is exactly the type of brand we love bringing to life: a product with an authentic story, exceptional quality and broad appeal,\u201d said Tyler Stewart, Head of Marketing at Gopuff. \u201cJefferey Park is the result of what happens when great creators, world-class craftsmanship and Gopuff\u2019s infrastructure and scale come together.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Jefferey Park Pinot Noir is now available in select locations on Gopuff and at BevMo! stores, priced at $19.99 for a 750ml bottle (may vary by market). Available to customers 21+. Please drink responsibly.<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>The Grammy, Emmy and Academy Award-winning artist, actor, author and activist\/rapper we all know as Common, announced the launch of<\/p>\n","protected":false},"author":1,"featured_media":90931,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,138,39],"class_list":["post-90930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-common","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common Debuts New Wine Brand \u2018Jefferey Park\u2019 - Hip Hop News<\/title>\n<meta name=\"description\" content=\"\u201cWith Jefferey Park, I wanted to capture that feeling of togetherness that\u2019s behind so many of my favorite memories growing up,\u201d said Common.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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