{"id":87792,"date":"2026-09-03T21:06:15","date_gmt":"2026-09-03T21:06:15","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/soul-train-awards-return-as-a-chicago-native-im-proud-to-bring-the-soul-train-awards-back-to-the-city-where-it-all-originated\/"},"modified":"2026-09-03T21:06:15","modified_gmt":"2026-09-03T21:06:15","slug":"soul-train-awards-return-as-a-chicago-native-im-proud-to-bring-the-soul-train-awards-back-to-the-city-where-it-all-originated","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/soul-train-awards-return-as-a-chicago-native-im-proud-to-bring-the-soul-train-awards-back-to-the-city-where-it-all-originated\/","title":{"rendered":"Soul Train Awards Return. &#8211; \u201cAs a Chicago native, I\u2019m proud to bring the Soul Train Awards back to the city where it all originated,\u201d"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">The Soul Train Awards return Friday, Nov. 27. Taped in the city where Don Cornelius launched the original \u201cSoul Train\u201d more than 50 years ago, the show will celebrate the artists, music and enduring legacy of \u201cSoul Train\u201d through a dynamic night of performances and special moments.<\/span><\/p>\n<p><span style=\"color: #000000;\">With Spotify as the exclusive music streaming partner and Toyota as the exclusive automotive partner, the return marks a new chapter for the franchise that has shaped Black music and culture for generations. This year\u2019s telecast blends honorees who defined the sound with the artists carrying it forward, celebrating a legacy that has influenced American music since \u201cSoul Train\u201d first went on the air in 1971. Performances, honorees and host details will be announced in the coming weeks.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cAs a Chicago native, I\u2019m proud to bring the Soul Train Awards back to the city where it all originated,\u201d said Louis Carr, president of BET. \u201cComing off a landmark year for BET, this return reaffirms what we do best: bringing our community together around the culture, and connecting the artists who built this sound to the ones carrying it forward.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThe Soul Train Awards has always been the home for R&amp;B and soul, and this year we\u2019re reimagining the celebration with a bold new format,\u201d said Connie Orlando, EVP of specials, music programming and music strategy for BET. \u201cIt\u2019s about honoring the artists who shaped the genre while reinventing the night for where the music is headed.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cJesse Collins Entertainment is elated to return to produce the show,\u201d said Jesse Collins, founder and CEO of Jesse Collins Entertainment. \u201cWe are honored to work alongside BET, Spotify and Toyota toward an exciting lineup of unforgettable performances and special moments.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Spotify\u2019s Joe Hadley, global head of music content and partnerships at Spotify, states, \u201cWe\u2019re thrilled the Soul Train Awards are coming back. It\u2019s a significant moment for R&amp;B and soul, and for Spotify, it\u2019s important to show up where culture is. Bringing Spotify and BET together allows us to extend the impact beyond the awards themselves, creating more opportunities for artists and their music to reach fans around the world.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201c\u2018Soul Train\u2019 has been a defining force in music and culture for more than five decades, and Toyota is proud to have been part of that legacy for many of those years,\u201d said Dedra DeLilli, vice president of marketing communications at Toyota. \u201cWe\u2019ve always believed in showing up where culture is being created and celebrated, which is why we are extremely excited to be the exclusive automotive partner for the return of the Soul Train Awards. We\u2019re proud to help bring this iconic platform back in a way that honors its legacy and the significance it continues to hold today.\u201d<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">Connie Orlando serves as the executive producer for Soul Train Awards for BET. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon and Jeannae Rouzan-Clay also serving as executive producers.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">About Soul Train<\/span><\/strong><br \/><span style=\"color: #000000;\">\u201cSoul Train\u201d was created in 1971 by visionary Don Cornelius and predominantly featured performances by R&amp;B, pop, soul, and hip-hop artists, in addition to the occasional funk, jazz, disco, and gospel artists. When the final episode of the show\u2019s historic thirty-five-year run aired in 2006, it was the longest-running first-run, nationally syndicated program in television history. \u201cSoul Train\u201d highlighted a cast of incredible, ethnically diverse dancers who famously introduced the world to a whole new series of dance moves and styles on a weekly basis. Cornelius opened every show welcoming the audience to \u201cthe hippest trip in America\u201d and closed each show wishing the audience \u201clove, peace, and soul.\u201d Today, the legacy of \u201cSoul Train\u201d lives on through the legendary Soul Train dance line, which has become a timeless staple on dance floors across America. In 2016, BET acquired the \u201cSoul Train\u201d brand and remains dedicated to revitalizing the brand while also honoring its heritage.<\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>The Soul Train Awards return Friday, Nov. 27. Taped in the city where Don Cornelius launched the original \u201cSoul Train\u201d<\/p>\n","protected":false},"author":1,"featured_media":87793,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,39,11243],"class_list":["post-87792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-news","tag-soul-train-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soul Train Awards Return. - \u201cAs a Chicago native, I\u2019m proud to bring the Soul Train Awards back to the city where it all originated,\u201d - Hip Hop News<\/title>\n<meta name=\"description\" content=\"\u201cAs a Chicago native, I\u2019m proud to bring the Soul Train Awards back to the city where it all originated,\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, 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Soul Train Awards return Friday, Nov. 27. Taped in the city where Don Cornelius launched the original \u201cSoul Train\u201d","magazineBlocksPostCategories":["NEWS"],"magazineBlocksPostViewCount":2,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1",800,500,false],"medium":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=300&resize=300,300&ssl=1",300,300,false],"thumbnail":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=150&resize=150,150&ssl=1",150,150,false]},"magazine_blocks_author":{"display_name":"News","author_link":"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-1\">NEWS<\/a>","_links":{"self":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/87792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/comments?post=87792"}],"version-history":[{"count":0,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/87792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/media\/87793"}],"wp:attachment":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/media?parent=87792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/categories?post=87792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/tags?post=87792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}