{"id":87670,"date":"2026-09-03T02:36:13","date_gmt":"2026-09-03T02:36:13","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/timbaland-to-headline-advance-in-new-york-city\/"},"modified":"2026-09-03T02:36:13","modified_gmt":"2026-09-03T02:36:13","slug":"timbaland-to-headline-advance-in-new-york-city","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/timbaland-to-headline-advance-in-new-york-city\/","title":{"rendered":"Timbaland to Headline ADVANCE in New York City."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Smartly, the leading AI-powered adtech company, today announced that Timbaland is set to headline ADVANCE, Smartly\u2019s flagship industry event, on Sept. 29 at Spring Studios in New York City, bringing together senior leaders across brands, agencies, media and technology.<\/span><\/p>\n<p><span style=\"color: #000000;\">Timbaland will join Smartly CEO Laura Desmond on the mainstage for a conversation exploring creativity in the age of AI and the role of taste and originality as technology reshapes the advertising industry.<\/span><\/p>\n<p><span style=\"color: #000000;\">Timbaland helped define the sound of modern music, producing influential work for artists including Coldplay, Justin Timberlake, Beyonc\u00e9, Madonna, and Rihanna, continually embracing new approaches to music production. At ADVANCE, he will explore what happens to creativity when new technology becomes more available to everyone: what makes an idea distinctive, how creators preserve a recognizable viewpoint, and where human judgment, taste and collaboration matter most.<\/span><\/p>\n<p><span style=\"color: #000000;\">Timbaland joins a lineup spanning the marketing, media, technology and agency ecosystem, including Ndidi Oteh, global CEO of Accenture Song; Tim Castree, chief marketing officer of DoorDash; Sean Downey, president, Americas and Global Partners at Google; Bob Lord, president of Horizon Media; Judy Toland, vice president of marketing at Meta; Lee Brown, chief business officer of Pinterest; Bill Ready, CEO of Pinterest; Jen Wong, chief operating officer of Reddit; Mary Ann Belliveau, president of Americas at Snapchat; Grace Kao, chief marketing officer of Snapchat; David Kaufman, global head of monetization product partnerships at TikTok; Amy Weisenbach, chief marketing officer of The New York Times; Lauren Wetzel, CEO of WPP Data &amp; Tech Solutions; Andrea Bendzick, CEO of Wpromote; and Mary Ellen Coe, chief business officer of YouTube, among others.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">Across the mainstage and dedicated Creative AI and Commerce AI tracks, ADVANCE will explore how AI is changing the way brands are built, discovered, and grown, with conversations spanning creative intelligence, consumer discovery, agentic commerce, the future of agencies, the convergence of video, and the intersection of creators, brands, and performance. <\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Smartly, the leading AI-powered adtech company, today announced that Timbaland is set to headline ADVANCE, Smartly\u2019s flagship industry event, on<\/p>\n","protected":false},"author":1,"featured_media":87671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,39,8743],"class_list":["post-87670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-news","tag-timbaland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Timbaland to Headline ADVANCE in New York City. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"Timbaland joins a lineup spanning the marketing, media, technology and agency ecosystem,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/hiphopmagizine\/timbaland-to-headline-advance-in-new-york-city\/\" \/>\n<meta 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