{"id":79665,"date":"2026-07-09T17:45:29","date_gmt":"2026-07-09T17:45:29","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/"},"modified":"2026-07-09T17:45:29","modified_gmt":"2026-07-09T17:45:29","slug":"new-study-shows-music-videos-are-the-1-driver-of-nostalgia","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/","title":{"rendered":"New Study Shows Music Videos Are the #1 Driver of Nostalgia."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Vevo, the world\u2019s leading music video network, today announced the findings of \u201cThen is Now,\u201d a comprehensive study exploring how nostalgia is shaping music discovery, cultural connection, and audience engagement across generations. Surveying more than 1,800 Gen Z, Millennial, and Gen X consumers across the US, UK, and Australia, the report finds that shared cultural nostalgia significantly impacts consumer behavior and reveals music as the strongest driver of nostalgic feelings.<\/span><\/p>\n<p><span style=\"color: #000000;\">Across the generations surveyed, revisiting past content \u2013 including music and television \u2013 is the leading trigger of nostalgic feelings (76%). Sixty percent identify with \u201cshared nostalgia,\u201d a collective memory shaped by cultural reboots and widely shared content rather than personal experience. This trend is especially prominent among younger audiences: 65% of Gen Z report experiencing \u201cborrowed nostalgia\u201d for cultural moments from before they were born or are too young to remember, and one in three say they feel they were \u201cborn in the wrong generation\u201d. For younger audiences, nostalgia is a form of cultural curation and identity-building, while artists are increasingly channeling borrowed nostalgia through retro-inspired visuals, styling, and fashion in new music video releases.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Nostalgia by Genre:<\/strong> Hip-Hop and R&amp;B were in the top 3 with Pop taking #1. <a href=\"https:\/\/rapindustry.com\/ThenIsNow-report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>To learn more, Download the Full Report Here<\/strong><\/span>.<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThe ease and accessibility of streaming is accelerating the discovery and use of nostalgic content more than ever before, from fueling catalog engagement with legacy artists to actively shaping the latest premieres. However, it\u2019s not just about revisiting what you loved years ago; people are craving shared moments and experiences, a contrast to the fragmentation driven by personalized algorithms,\u201d said JP Evangelista, EVP, Content, Programming &amp; Marketing at Vevo. \u201cThat\u2019s why nostalgia has become a powerful form of cultural currency. The entertainment industry at large \u2013 from artists and their teams to production studios \u2013 are meeting this desire and have been incorporating nostalgia into music, fashion, TV and beyond.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The report reveals that music is the strongest driver of nostalgia, with 88% of respondents saying it sparks nostalgic feelings, outperforming movies, television, and gaming. Music videos lead among music formats (68%), ahead of audio tracks (59%) and live performance videos (50%). That emotional connection also drives discovery, with 67% of respondents saying hearing music from the past encourages them to explore other songs from that era, introducing audiences to catalog moments they may have missed the first time around.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">\u201cNostalgia is a timeless, powerful driver of engagement in today\u2019s streaming era. The visual storytelling of music videos transcends the music itself and creates a deep emotional and psychological connection for fans \u2013 both new and existing \u2013 in a way that few forms of entertainment can. Music videos from the past uniquely provide context to songs and major pop culture moments, making them an iconic source of inspiration,\u201d said Laura Vanison, VP, Research &amp; Measurement at Vevo. <\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Vevo, the world\u2019s leading music video network, today announced the findings of \u201cThen is Now,\u201d a comprehensive study exploring how<\/p>\n","protected":false},"author":1,"featured_media":79666,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,39],"class_list":["post-79665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Study Shows Music Videos Are the #1 Driver of Nostalgia. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"\u201cNostalgia is a timeless, powerful driver of engagement in today\u2019s streaming era. The visual storytelling of music videos transcends the music itself,&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Study Shows Music Videos Are the #1 Driver of Nostalgia. - Hip Hop News\" \/>\n<meta property=\"og:description\" content=\"\u201cNostalgia is a timeless, powerful driver of engagement in today\u2019s streaming era. The visual storytelling of music videos transcends the music itself,&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/\" \/>\n<meta property=\"og:site_name\" content=\"Hip Hop News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T17:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/\",\"name\":\"New Study Shows Music Videos Are the #1 Driver of Nostalgia. - Hip Hop News\",\"isPartOf\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1\",\"datePublished\":\"2026-07-09T17:45:29+00:00\",\"dateModified\":\"2026-07-09T17:45:29+00:00\",\"author\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\"},\"description\":\"\u201cNostalgia is a timeless, powerful driver of engagement in today\u2019s streaming era. The visual storytelling of music videos transcends the music itself,&quot;\",\"breadcrumb\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#primaryimage\",\"url\":\"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Study Shows Music Videos Are the #1 Driver of Nostalgia.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#website\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/\",\"name\":\"Hip Hop News\",\"description\":\"Hip Hop News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\",\"name\":\"News\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Study Shows Music Videos Are the #1 Driver of Nostalgia. - Hip Hop News","description":"\u201cNostalgia is a timeless, powerful driver of engagement in today\u2019s streaming era. The visual storytelling of music videos transcends the music itself,&quot;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/","og_locale":"en_US","og_type":"article","og_title":"New Study Shows Music Videos Are the #1 Driver of Nostalgia. - Hip Hop News","og_description":"\u201cNostalgia is a timeless, powerful driver of engagement in today\u2019s streaming era. The visual storytelling of music videos transcends the music itself,&quot;","og_url":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/","og_site_name":"Hip Hop News","article_published_time":"2026-07-09T17:45:29+00:00","og_image":[{"url":"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg","type":"","width":"","height":""},{"url":"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg","width":1920,"height":1190,"type":"image\/jpeg"}],"author":"News","twitter_card":"summary_large_image","twitter_image":"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg","twitter_misc":{"Written by":"News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/","name":"New Study Shows Music Videos Are the #1 Driver of Nostalgia. - Hip Hop News","isPartOf":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#primaryimage"},"image":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#primaryimage"},"thumbnailUrl":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1","datePublished":"2026-07-09T17:45:29+00:00","dateModified":"2026-07-09T17:45:29+00:00","author":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2"},"description":"\u201cNostalgia is a timeless, powerful driver of engagement in today\u2019s streaming era. The visual storytelling of music videos transcends the music itself,&quot;","breadcrumb":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#primaryimage","url":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1","contentUrl":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-study-shows-music-videos-are-the-1-driver-of-nostalgia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/site.itshrt.com\/hiphopmagizine\/"},{"@type":"ListItem","position":2,"name":"New Study Shows Music Videos Are the #1 Driver of Nostalgia."}]},{"@type":"WebSite","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#website","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/","name":"Hip Hop News","description":"Hip Hop News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/site.itshrt.com\/hiphopmagizine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2","name":"News","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/"}]}},"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=150&resize=150,150&ssl=1","medium":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=300&resize=300,300&ssl=1","medium_large":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=768&resize=768,0&ssl=1","large":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1024&resize=1024,1024&ssl=1","1536x1536":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1536&resize=1536,1536&ssl=1","2048x2048":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=2048&resize=2048,2048&ssl=1","colormag-highlighted-post":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=392&resize=392,272&ssl=1","colormag-featured-post-medium":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=390&resize=390,205&ssl=1","colormag-featured-post-small":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=130&resize=130,90&ssl=1","colormag-featured-image":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,445&ssl=1","colormag-default-news":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=150&resize=150,150&ssl=1","colormag-featured-image-large":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1400&resize=1400,600&ssl=1","colormag-elementor-block-extra-large-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1155&resize=1155,480&ssl=1","colormag-elementor-grid-large-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=600&resize=600,417&ssl=1","colormag-elementor-grid-small-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=285&resize=285,450&ssl=1","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=575&resize=575,198&ssl=1"},"magazineBlocksPostAuthor":{"name":"News","avatar":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"Vevo, the world\u2019s leading music video network, today announced the findings of \u201cThen is Now,\u201d a comprehensive study exploring how","magazineBlocksPostCategories":["NEWS"],"magazineBlocksPostViewCount":3,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1",800,500,false],"medium":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=300&resize=300,300&ssl=1",300,300,false],"thumbnail":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=150&resize=150,150&ssl=1",150,150,false]},"magazine_blocks_author":{"display_name":"News","author_link":"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-1\">NEWS<\/a>","_links":{"self":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/79665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/comments?post=79665"}],"version-history":[{"count":0,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/79665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/media\/79666"}],"wp:attachment":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/media?parent=79665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/categories?post=79665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/tags?post=79665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}