{"id":78653,"date":"2026-07-03T00:53:32","date_gmt":"2026-07-03T00:53:32","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/warner-records-announces-strategic-partnership-with-sickamore\/"},"modified":"2026-07-03T00:53:32","modified_gmt":"2026-07-03T00:53:32","slug":"warner-records-announces-strategic-partnership-with-sickamore","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/warner-records-announces-strategic-partnership-with-sickamore\/","title":{"rendered":"Warner Records Announces Strategic Partnership with Sickamore."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Warner Records announced a strategic partnership with respected music executive Sickamore and his groundbreaking creative institute, three times LOUDER. The collaboration marks a significant next chapter for the culture-forward imprint, which continues its partnership with SoundCloud and is now expanding its reach through Warner Records.<\/span><\/p>\n<p><span style=\"color: #000000;\">Founded in 2023, three times LOUDER, operating under the monogram IIIXL, is a physical space in New York City where culture is created\u2014nurturing some of hip-hop and R&amp;B\u2019s brightest stars. Its core belief is that the most important thing a music company can provide is space for artists to create. The Warner Records and SoundCloud partnerships are a natural extension of what IIIXL has already proven: that proximity to culture, when built with intention, creates careers.<\/span><\/p>\n<p><span style=\"color: #000000;\">Brooklyn-bred alternative <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/rapindustry.com\/tag\/laila\/\"><strong>R&amp;B artist Laila!<\/strong><\/a><\/span> will serve as the flagship artist for the three times LOUDER\/Warner Records partnership. Identified in 2023 through a collaboration between SoundCloud\u2019s A&amp;R Talent Identification team and Sickamore, she developed her artistry and community directly on the platform, where her breakout single \u201cNot My Problem\u201d sparked the viral #NotMyProblem beat challenge and a remix playlist that amassed hundreds of thousands of plays. Her debut album Gap Year! \u2014 almost entirely self-produced, earned widespread critical acclaim. Most recently, Laila! opened a bold new chapter with the release of her confidently empowering anthem <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/rapindustry.com\/laila-miss-mango\/\"><strong>\u201cMiss Mango.\u201d<\/strong><\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Welcoming Sickamore and three times LOUDER to the Warner Records family, CEO &amp; Co-Chairman Aaron Bay-Schuck commented, \u201cSickamore\u2019s reputation as one of the culture\u2019s most important and impactful disruptors most definitely precedes him. He has served as a trusted confidant to some of the world\u2019s biggest superstars. Now, the same acumen and vision underscore three times LOUDER. We\u2019re excited to team up with him and to elevate it to the next level.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cLaila! is the exact archetype of an artist we dreamed of when starting three times LOUDER: resourceful, fearless, and infinitely creative,\u201d said Sickamore. \u201cIn Warner Records, we have a partner who respects her autonomy and has the infrastructure to amplify her genius without compromise. I couldn\u2019t be more excited for this partnership.\u201c<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cI\u2019ve always wanted the music to speak first, and this next chapter feels like a chance to keep growing, creating and reaching more people.\u201d Laila! added. \u201cI\u2019m excited for everyone to hear what\u2019s coming next.\u201d<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">Randall \u201cSickamore\u201d Medford is a Trinidadian-born music executive and founder of three times LOUDER, a Brooklyn-based creative ecosystem shaping the future of hip-hop. A former senior A&amp;R at Epic and Interscope, he helped craft the platinum runs of <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/rapindustry.com\/tag\/travis-scott\/\"><strong>Travis Scott<\/strong><\/a><\/span>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/rapindustry.com\/tag\/yg\/\"><strong>YG<\/strong><\/a><\/span>, and Sheck Wes. Today, he works alongside Travis Scott and David Stromberg at Cactus Jack Management, where he co-manages Don Toliver, whose chart-topping album OCTANE debuted at No. 1 on the Billboard 200. Through three times LOUDER, Sickamore develops emerging voices including breakout artist Laila!, Ovrkast., and Harlem innovator Liim, building long-term careers rooted in culture, infrastructure, and world-building.<\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Warner Records announced a strategic partnership with respected music executive Sickamore and his groundbreaking creative institute, three times LOUDER. The<\/p>\n","protected":false},"author":1,"featured_media":78654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,39,7716],"class_list":["post-78653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-news","tag-warner-music-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warner Records Announces Strategic Partnership with Sickamore. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"\u201cSickamore\u2019s reputation as one of the culture\u2019s most important and impactful disruptors most definitely precedes him.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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