{"id":77687,"date":"2026-06-26T20:09:24","date_gmt":"2026-06-26T20:09:24","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/sprite-goin-hip-hop-this-summer\/"},"modified":"2026-06-26T20:09:24","modified_gmt":"2026-06-26T20:09:24","slug":"sprite-goin-hip-hop-this-summer","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/sprite-goin-hip-hop-this-summer\/","title":{"rendered":"Sprite Goin\u2019 Hip-Hop This Summer."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Pick up a Sprite this summer, and you might just get transported back to a family cookout, a middle school hallway, or a never-forgotten road trip.<\/span><\/p>\n<p><span style=\"color: #000000;\">That\u2019s the idea behind the Living Tracklist campaign, Sprite\u2019s most ambitious celebration of hip-hop culture yet. Launching during Black Music Month, the campaign brings some of the genre\u2019s most iconic lyrics to limited-edition packaging, a Genius-powered digital experience, and a cultural conversation that Sprite is inviting everyone to join.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cAt its core, this is a curated collection of influential songs spanning six decades of hip-hop music,\u201d says Terika Fasakin, Senior Brand Director, Sprite. \u201cBut as we were building this, it really became more than just a list or a playlist.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Sprite has helped celebrate hip-hop culture since 1986 \u2014 through the groundbreaking \u201cObey Your Thirst\u201d campaign of the \u201990s and the \u201cObey Your Verse\u201d era that brought iconic rap lyrics to cans a decade ago. The Living Tracklist builds on that legacy, but with a deliberate twist: there is no definitive ranking here.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cIt honestly would be impossible to create a definitive hip-hop list,\u201d Fasakin says. \u201cIf you ask 10 hip-hop fans what their most influential song is, you\u2019ll get 10 different answers. And that happened in the process of us creating this campaign. What we saw is that when you invite the debate, when you invite consumers into the discussion, that\u2019s what makes this rich.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The insight that hip-hop\u2019s power lies not in consensus but in conversation is what gave the campaign its name.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cWe\u2019re calling it a Living Tracklist because it will continue to evolve,\u201d Fasakin says. \u201cWe want consumers to be a part of the discussion. We want to encourage debate and dialogue.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Chris Keyes, Creative Director for Sprite, frames it plainly: \u201cSprite has never been a brand that just shows up when hip-hop is trending. Sprite has been in the culture, with the culture, since day one. The Living Tracklist is the truest expression of that commitment. It\u2019s a celebration built not in a boardroom, but in collaboration with the real voices who live and breathe this music every day.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">To ensure the Living Tracklist was rooted in genuine cultural authority, Sprite partnered with Genius \u2014 formerly known as Rap Genius, the platform built on the art of decoding lyrics \u2014 to convene a seven-member Cultural Authority Panel. The group includes some of hip-hop\u2019s most trusted voices: radio legend Angie Martinez, media personality Scottie Beam, Complex host Speedy Morman, DJ and producer Nyla Symone, Genius executive and music journalist Rob Markman, Spotify\u2019s Head of Hip-Hop and R&amp;B Josh Peas, and cultural writer Frazier Tharpe.<\/span><\/p>\n<p><span style=\"color: #000000;\">Their mandate wasn\u2019t simply to pick favorites.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cWe asked our panelists to discuss the most influential songs that had a great impact on music now or on music in the future,\u201d Fasakin explains. \u201cIt\u2019s not just about the song itself\u2026 it\u2019s also about how the song could have transformed how music was brought, discussed, or talked about moving forward.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The panel\u2019s deliberations are captured in a full-length social episode airing at campaign launch, giving fans a front-row seat to the same debates that shaped the list.<\/span><\/p>\n<p><span style=\"color: #000000;\">Fasakin is candid about why this outside perspective was essential. \u201cThere are people who live and breathe the nuance\u2014the history, the influence, what was going on in the culture during that time. I think I would have been worried about the authenticity of this campaign if we didn\u2019t lean into a cultural authority panel. They truly brought the expertise and the history of these songs.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The songs on the panel\u2019s list \u2014 26 tracks spanning the 1970s through the 2020s \u2014 don\u2019t just live on a playlist. They live on Sprite bottles and cans.<\/span><\/p>\n<p><span style=\"color: #000000;\">Each era of hip-hop gets its own visual language. Sprite worked with six illustrators, each selected for their mastery of the graphic styles that defined their decade \u2014 from the psychedelic lettering of the \u201970s to the bling-era sheen of the 2000s to the eclectic, multiplicitous aesthetics of the 2020s.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThe six different decades all have a different look and feel, and we thought it was important to bring that all the way through to the packaging,\u201d Fasakin says. \u201cWe provided the designers the songs for their decade and gave them free reign to create artwork representative of that era.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The result is 26 collectible designs, available on cans and bottles of both Sprite and Sprite Zero Sugar starting in July. The tracks span hip-hop\u2019s geography as well as its history, from East Coast classics and Southern anthems to West Coast bangers and Midwest heat.<\/span><\/p>\n<p><span style=\"color: #000000;\">Every can and bottle carries a QR code that unlocks a deeper experience. Scanning it leads to an immersive Genius-hosted microsite, where the tracklist expands to 50 songs, panelist commentary brings each track to life, and fans can enter sweepstakes for Sprite-branded gear.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cEvery package will take you into a digital world of music and hip-hop and allow you to experience the influence that these songs have had,\u201d Fasakin says. \u201cIt will allow any consumer to become a student of the songs themselves and be exposed to songs they might not have heard.\u201d<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">A companion Spotify playlist extends the listening experience further, giving fans the full 50-song Living Tracklist to stream.<\/span><\/p>\n<p><span style=\"color: #000000;\">The launch is anchored by a live event in Los Angeles, timed to the BET Awards, bringing together tastemakers, media, and fans to celebrate with performances representing hip-hop\u2019s four major regions: Northeast, West, South, and Midwest.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ultimately, the Living Tracklist is about more than nostalgia.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cI hope this campaign reminds consumers of this brand\u2019s broader commitment to champion the artist and the artistry behind hip-hop,\u201d Fasakin says. \u201cHip-hop is bigger than just music. Hip-hop has shaped language, it\u2019s shaped fashion, it shapes sports, storytelling, and community. The Living Tracklist isn\u2019t going to just be about a period of time in hip-hop. It\u2019s truly inviting everyone to talk about past chapters, but the next chapter as well.\u201d<\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Pick up a Sprite this summer, and you might just get transported back to a family cookout, a middle school<\/p>\n","protected":false},"author":1,"featured_media":77688,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,39],"class_list":["post-77687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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