{"id":77663,"date":"2026-06-26T18:02:23","date_gmt":"2026-06-26T18:02:23","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/cholita-popcaan-never-come-down-video-broken-promises-ep-new-heat-from-cholita-popcaan\/"},"modified":"2026-06-26T18:02:23","modified_gmt":"2026-06-26T18:02:23","slug":"cholita-popcaan-never-come-down-video-broken-promises-ep-new-heat-from-cholita-popcaan","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/cholita-popcaan-never-come-down-video-broken-promises-ep-new-heat-from-cholita-popcaan\/","title":{"rendered":"Cholita &#038; Popcaan \u2013 \u2018Never Come Down\u2019 Video + \u2018Broken Promises\u2019 EP &#8211; New heat from Cholita &#038; Popcaan"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Today, fast-rising Jamaican artist Cholita releases her debut EP, Broken Promises, out now via MIXPAK. The 6-track project arrives alongside the official music video for \u201cNever Come Down\u201d featuring dancehall superstar Popcaan, a major co-sign and testament to Cholita\u2019s growing influence in Jamaica and beyond. The release also follows Cholita being nominated for the Caribbean Music Awards\u2019 \u201cBest New Artist\u201d award, in addition to her sold-out debut live performance in Kingston, marking a major hometown moment for one of the island\u2019s most exciting new voices.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><iframe title=\"Cholita &amp; Popcaan - Never Come Down (Official Video)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dC0v8QDUSCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe title=\"Cholita &amp; Popcaan - Never Come Down (Official Video)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dC0v8QDUSCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><br \/>\n<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Made between Kingston and Los Angeles alongside producer Dre Skull \u2014 whose credits include Burna Boy, Popcaan, and Vybz Kartel \u2014 Broken Promises introduces Cholita as an island girl deep in her feelings. Across the EP, she moves through heartbreak, suspicion, disappointment, back-and-forth love, and the self-confidence that comes after finally seeing things clearly.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=videoseries\">https:\/\/www.youtube.com\/watch?v=videoseries<\/a><noscript><a href=\"https:\/\/www.youtube.com\/watch?v=videoseries\">https:\/\/www.youtube.com\/watch?v=videoseries<\/a><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">The project resists easy genre labels, landing instead as global pop grounded in dancehall and the Caribbean tradition of bass-driven, body-moving music. With features from Popcaan and Skillibeng, Cholita pulls from the island\u2019s musical foundation while shaping something distinctly her own: hypnotic, sensual, emotionally direct, and built to move.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">On \u201cNever Come Down,\u201d Cholita links with Popcaan for one of the EP\u2019s defining moments. The accompanying video brings that tension to life visually, placing Cholita fully in her world as she continues to establish herself as one of Jamaica\u2019s most exciting new voices.<\/span><\/p>\n<p><span style=\"color: #000000;\">With early support from Zip FM, BBC Radio 1, and Hot 97, alongside co-signs from Jamaican press and major global playlists, Cholita enters this next chapter with clear momentum. Coming off a sold-out debut live show in Kingston and a debut EP featuring Popcaan and Skillibeng, Broken Promises is both an introduction and a statement of intent from an artist with a sharp point of view, a deep musical inheritance, and a sound built to travel.<\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Today, fast-rising Jamaican artist Cholita releases her debut EP, Broken Promises, out now via MIXPAK. The 6-track project arrives alongside<\/p>\n","protected":false},"author":1,"featured_media":77664,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-77663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cholita &amp; Popcaan \u2013 \u2018Never Come Down\u2019 Video + \u2018Broken Promises\u2019 EP - New heat from Cholita &amp; Popcaan - Hip Hop News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/hiphopmagizine\/cholita-popcaan-never-come-down-video-broken-promises-ep-new-heat-from-cholita-popcaan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cholita &amp; Popcaan \u2013 \u2018Never Come Down\u2019 Video + \u2018Broken Promises\u2019 EP - New heat from Cholita &amp; Popcaan - Hip Hop News\" \/>\n<meta property=\"og:description\" content=\"Today, fast-rising Jamaican artist Cholita releases her debut EP, Broken Promises, out now via MIXPAK. 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