{"id":77639,"date":"2026-06-26T15:03:00","date_gmt":"2026-06-26T15:03:00","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/reeses-puffs-and-glorilla-are-bringing-back-the-iconic-eat-em-up-rap-with-new-late-night-remix\/"},"modified":"2026-06-26T15:03:00","modified_gmt":"2026-06-26T15:03:00","slug":"reeses-puffs-and-glorilla-are-bringing-back-the-iconic-eat-em-up-rap-with-new-late-night-remix","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/reeses-puffs-and-glorilla-are-bringing-back-the-iconic-eat-em-up-rap-with-new-late-night-remix\/","title":{"rendered":"Reese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Reese\u2019s Puffs cereal is taking the mic to announce a new partnership with multi-platinum rapper GloRilla. With her signature sound, GloRilla is bringing after hours energy and a bold vibe to a remix of the Reese\u2019s Puffs iconic \u201cEat \u2019Em Up\u201d rap, dropping at midnight on June 26, via CMG\/Interscope Records.<\/span><\/p>\n<p><span style=\"color: #000000;\">Since hitting the airwaves in 2009, the rap has become one of the most recognizable cereal anthems of this generation. Now, thanks to its new \u2018Glo-Up,\u2019 fans can immerse themselves in the ultimate late-night sensory journey, where electrifying beats complement the distinct crunch of Reese\u2019s Puffs, creating an unmatched and unapologetically indulgent listening experience.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><iframe title=\"Eat &amp;apos;Em Up by GloRilla | REESE&amp;apos;S PUFFS Rap Remix\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WPIjWsJk7MA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe title=\"Eat &amp;apos;Em Up by GloRilla | REESE&amp;apos;S PUFFS Rap Remix\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WPIjWsJk7MA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><br \/>\n<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">\u201cI grew up with the Reese\u2019s Puffs \u2018Eat \u2019Em Up\u2019 rap, so getting to put my own spin on it is a full-circle moment for me,\u201d said GloRilla. \u201cI wanted to keep that nostalgia people connect with but give it a genuine \u2018Glo-Up.\u2019 So, I mixed in my Memphis energy and made it something that hits just right after dark, like the indulgent combination of peanut butter and chocolate in Reese\u2019s Puffs cereal.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Reese\u2019s Puffs cereal and GloRilla teamed up with Lyrical Lemonade to ground the remix in today\u2019s music culture, tapping the collective\u2019s credibility and track record of turning artist collaborations into standout visual moments. Directed by Ari Mairena-Dannon (AMD), the video brings GloRilla\u2019s unmistakable energy to transform \u201cEat \u2019Em Up\u201d into a music release that packs nostalgia, playful indulgence and peanut butter-chocolatey goodness that today\u2019s fans will eat up.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cReese\u2019s Puffs has been part of entertainment culture for decades, and we\u2019ve seen how our fans already incorporate the cereal into their late-night routines,\u201d said Megan Brooks, Business Unit Director for Reese\u2019s Puffs at General Mills. \u201cOur collaboration with GloRilla allowed us to celebrate that shared nighttime experience through a re-imagination of the beloved \u2018Eat \u2018Em Up\u2019 rap, while also connecting us to a new generation of Reese\u2019s Puffs fans.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">In addition to the track and music video, fans can score a limited-edition Reese\u2019s Puffs x GloRilla cereal box while supplies last. Featuring custom design details inspired by the collaboration, the box serves up a bold, new way for cereal lovers to pair the beats with a bowl of Reese\u2019s Puffs.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">About GloRilla<\/span><\/strong><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">The world got its first taste of the multi-platinum recording artist GloRilla with her breakout single \u201cFNF (Let\u2019s Go)\u201d in 2022, which sparked the viral #FNFChallenge and paved the way for the rising star to sign with Yo Gotti\u2019s prestigious CMG record label in partnership with Interscope Records. The Memphis native\u2019s 2024 rap domination kicked off when she released four Hot 100 top 30 hit songs, including \u201cYeah Glo!,\u201d \u201cWHATCHU KNO ABOUT ME,\u201d \u201cTGIF,\u201d and \u201cWanna Be.\u201d Along with amassing the highest opening week for a female rapper on the Billboard 200 with her acclaimed debut album GLORIOUS earning a career-best 69,000 units, Big Glo became the first female rapper to have multiple projects, Ehhthang Ehhthang and GLORIOUS, sell over 500,000 units in 2024.<\/span><\/p>\n<p><span style=\"color: #000000;\">GloRilla has received multiple GRAMMY nominations, including Best Rap Performance in 2022 with \u201cF.N.F. (Let\u2019s Go)\u201d and in 2024 with \u201cYeah Glo!.\u201d She has earned several nominations and awards from BET, Billboard, BMI, iHeartRadio, MTV and more. Billboard crowned her the \u201cHottest Female Rapper of 2024.\u201d This year GloRilla received the Powerhouse Award at Billboard Women\u2019s In Music event. <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/rapindustry.com\/t-pain-glorilla-to-be-honored-at-the-2025-bmi-rb-hip-hop-awards\/\"><strong>She also took home the BMI Impact Award<\/strong><\/a><\/span> for her groundbreaking artistry, and influence on the future of music. GloRilla became the youngest female artist to receive Songwriter of the Year at the BMI R&amp;B\/Hip-Hop Awards, further cementing her status as one of the premier artists of today. In 2025, GloRilla was the Top Female Rap Artist for Billboard\u2019s year-end chart.<\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Reese\u2019s Puffs cereal is taking the mic to announce a new partnership with multi-platinum rapper GloRilla. With her signature sound,<\/p>\n","protected":false},"author":1,"featured_media":77640,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,121,39],"class_list":["post-77639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-glorilla","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reese\u2019s Puffs and GloRilla Are Bringing Back the Iconic \u201cEat \u2018Em Up\u201d Rap with New Late-Night Remix - Hip Hop News<\/title>\n<meta name=\"description\" content=\"\u201cI grew up with the Reese\u2019s Puffs \u2018Eat \u2019Em Up\u2019 rap, so getting to put my own spin on it is a full-circle moment for me,\u201d said GloRilla.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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