{"id":76410,"date":"2026-06-11T19:26:03","date_gmt":"2026-06-11T19:26:03","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/umg-announces-def-jam-recordings-north-africa-to-set-up-shop-in-casablanca-morocco\/"},"modified":"2026-06-11T19:26:03","modified_gmt":"2026-06-11T19:26:03","slug":"umg-announces-def-jam-recordings-north-africa-to-set-up-shop-in-casablanca-morocco","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/umg-announces-def-jam-recordings-north-africa-to-set-up-shop-in-casablanca-morocco\/","title":{"rendered":"UMG Announces Def Jam Recordings North Africa \u2013 To Set Up Shop in Casablanca, Morocco."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Universal Music Morocco &amp; North Africa, a division of Universal Music Group (UMG), today announced the launch of Def Jam Recordings North Africa. The iconic hip-hop label behind some of the most influential movements in music history will be headquartered in Casablanca, Morocco, and will cover the entire Maghreb region.<\/span><\/p>\n<p><span style=\"color: #000000;\">The opening further expands Def Jam\u2019s global footprint and strengthens UMG\u2019s position in the exciting and fast-growing MENA region. The latest IFPI data shows that the MENA region recorded revenue growth of 15.2% in 2025, making it the second fastest growing region globally.<\/span><\/p>\n<p><span style=\"color: #000000;\">Founded in 1984, Def Jam Recordings has been at the cutting edge of hip-hop culture, playing a defining role in shaping the genre as a global cultural force and consistently championing artists whose voices are rooted in their own communities, lived experiences, and cultural realities. The North Africa opening follows launches for the iconic Def Jam label in Sub-Saharan Africa, South East Asia, Europe, and most recently, in Chengdu, China.<\/span><\/p>\n<p><span style=\"color: #000000;\">With the launch of Def Jam Recordings North Africa, UMG is developing a new home for hip-hop and urban music focused on tapping into the burgeoning music market in the region. Def Jam North Africa will identify and elevate talent from the region\u2019s thriving underground scene, with a focus on artist development, strategic collaborations, and access to international opportunities from the Universal Music Group and Def Jam global network. The opening further demonstrates a continuation of UMG\u2019s strategy to leverage its world-leading IP and continue investing in high-potential markets.<\/span><\/p>\n<p><span style=\"color: #000000;\">Def Jam Recordings North Africa will be headquartered in Casablanca, a city long recognized as a cultural crossroads for music and youth culture across the region.<\/span><\/p>\n<p><span style=\"color: #000000;\">UMG first established an on-the-ground presence in North Africa with the opening of UM Morocco in 2019. The operations have continued to grow, with the addition of further expertise including the launch of a full artist and label services business in 2022. Artists from the roster across rap, hip-hop and pop have dominated the Moroccan charts, broken local streaming records, and consistently performed well across the wider North Africa region. At the same time, a new generation of talent has emerged through major collaborations, viral hits and rapidly expanding fanbases. Building on this momentum, the Def Jam label launch marks the next milestone for UMG as it continues to strengthen its presence in the region.<\/span><\/p>\n<p><span style=\"color: #000000;\">Adam Granite, Executive Vice President, Market Development, Universal Music Group, said:<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThis is an important strategic step for a region we\u2019ve long believed has incredible artistic talent. We were the first major music label to open an office in Morocco, and with the launch of Def Jam North Africa, we\u2019re once again demonstrating both our faith in local artists and local talent, and UMG\u2019s desire to keep investing in high-potential markets.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Tunji Balogun, Chairman &amp; CEO, Def Jam Recordings, said:<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cDef Jam has always been built on powerful storytelling, artists bringing the energy and culture of their communities to the world. North Africa is home to an incredible wave of creativity and talent, and this launch creates a platform for those voices to be heard, celebrated, and amplified on a global stage. We\u2019re excited to help share these stories with the world.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Partrick Boulos, CEO, Universal Music Group MENA, said:<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThis marks a new chapter for our business in the region. We have been at the forefront of the musical revolution in North Africa, with numerous local artists starting to see success both at home and, notably, across Europe, and with this launch of one of the most iconic labels in all of music, it can only help accelerate this phenomenon. Hip-hop has a new home in North Africa!\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Sylvain Mahy, Managing Director, Universal Music Group Morocco &amp; North Africa said:<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">\u201cDef Jam North Africa is the natural and logical next step to pursue our successful regional growth. This demonstrates our ongoing commitment to artists in developing and evolving the music ecosystem\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">On June 10th, Def Jam Recordings North Africa officially debuted at a launch event in Casablanca. The event drew attendance from industry insiders, artists, songwriters, and cultural leaders from across the region.<\/span><\/p>\n<p><span style=\"color: #000000;\">The label announced that its initial focus will be on a collaboration with recently signed artist Najm, as well as promising newcomers SHR and Aujiss. At the event, the label also highlighted active partnerships with leading Moroccan producers Oldygothesound, Bayadis, and Nouvo.<\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     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Music Morocco &amp; North Africa, a division of Universal Music Group (UMG), today announced the launch of Def 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