{"id":76390,"date":"2026-06-11T17:24:25","date_gmt":"2026-06-11T17:24:25","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-podcasts-on-deck-from-jadakiss-his-son-god-shammgod-notorious-b-i-g-s-son-more\/"},"modified":"2026-06-11T17:24:25","modified_gmt":"2026-06-11T17:24:25","slug":"new-podcasts-on-deck-from-jadakiss-his-son-god-shammgod-notorious-b-i-g-s-son-more","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/new-podcasts-on-deck-from-jadakiss-his-son-god-shammgod-notorious-b-i-g-s-son-more\/","title":{"rendered":"New Podcasts On Deck from Jadakiss &#038; His Son + God Shammgod &#038; Notorious B.I.G.\u2019s Son &#038; More."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Today, My Code, Fanmire, and Apex Exchange announce two new sports-and-culture-podcasts, <strong>Check It Up<\/strong> and <strong>Silver Spoons<\/strong>, both created by Fanmire and co-produced with My Code.<\/span><\/p>\n<p><span style=\"color: #000000;\">Check It Up, a weekly podcast hosted by hip-hop icon Jadakiss and basketball legend God Shammgod, blends unfiltered conversation, sharp commentary, and first-hand perspective from two voices with deep roots in sports, music, and culture. A cultural collision where the beats of the streets meet the rhythm of the game, Check It Up is designed to bring fans inside the stories, opinions, and moments shaping both the game and the culture around it. The series premieres Wednesday, June 17, 2026.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cSports and music have always been connected, especially in the way our communities talk, move, and show up,\u201d said Jadakiss, Grammy-nominated rapper and entrepreneur. \u201cCheck It Up is a space where those worlds can meet naturally \u2014 no filter, no forced takes, just real conversation with people who really come from it.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The 20-episode, one hour weekly series will feature conversations spanning basketball, family, business and legacy, with guests spanning athletes, artists, coaches, producers, and culture shapers. Season 1 will include live tapings at the NBA Finals and the FIFA World Cup, anchoring the show to the biggest moments in sports.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThis show is about talking sports the way it gets talked about for real \u2014 from people who\u2019ve lived it, been around it, and understand the culture that moves with it,\u201d said God Shammgod, NBA coach and former pro-athlete. \u201cWe want to give fans something honest, something with perspective, and something that feels connected to what\u2019s really happening in the game.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Silver Spoons, a dynamic weekly podcast hosted by Jae\u2019Won Phillips, artist, entrepreneur and son of Jadakiss, and Christopher \u201cC.J.\u201d Wallace Jr., actor, entrepreneur, musician and son of Christopher \u201cNotorious B.I.G.\u201d Wallace, blending their unique perspectives as heirs to hip-hop royalty with their own emerging identities. The show will explore culture at the intersection of music, sports, lifestyle, and legacy, creating space for bold conversations, unfiltered moments, and future-forward storytelling. It\u2019s not just about who their parents are, it\u2019s about who they\u2019re becoming, and how they\u2019re shaping the next wave of culture. Listeners can expect topics from inherited legacy, identity, masculinity and purpose to hot takes on music releases, sneaker drops and sports news. The show is set to air Summer 2026.<\/span><\/p>\n<p><span style=\"color: #000000;\">Check It Up and Silver Spoons occupy different generational lanes, but draw from the same cultural well. Together, they offer a distinctive portfolio from a cultural platform with enduring relevance: a flagship show grounded in credibility, alongside a next-generation companion rooted in legacy, identity, and authentic voice.<\/span><\/p>\n<p><span style=\"color: #000000;\">Developed as a premium content property for culturally engaged audiences, the shows bring together My Code\u2019s multicultural reach and distribution expertise with Fanmire\u2019s talent relationships and production infrastructure to create premium content built for today\u2019s most culturally engaged audiences.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cMy Code has always been at the intersection of culture and commerce, and podcasting is where that intersection is most alive,\u201d said Damian Benders, SVP of Growth &amp; Strategic Initiatives, My Code. \u201cMulticultural audiences are not just listening; they are leading, shaping, and deciding. Culturally grounded content, built with intention and the right partners, is setting the standard for the future of media, and these shows achieve that with hosts that carry both history and future.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cCheck It Up represents exactly the kind of premium, culture-first storytelling we\u2019ve been building toward,\u201d said Jamel Anderson, Founder &amp; CEO, Fanmire. \u201cPartnering with My Code gives us the reach and brand infrastructure to bring it to the audiences it was made for.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The new podcast slate is backed by Apex Exchange\u2019s Inclusion Investment Fund, a $25 million fund designed to help diverse-owned, -operated, and\/or -targeted partners develop content that spotlights diverse voices and storylines. The fund is managed by APX Content Ventures, a division of Publicis Media and a global unit dedicated to investing in quality, and mission-driven programming. To date, this effort has funded over 25 content ideas across more than a dozen diverse suppliers.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">\u201cWe believe the most impactful partnerships are the ones rooted in authenticity, trust, and real cultural relevance,\u201d said Rejon-Thomas Ferdinand, Senior Vice President, Partnerships &amp; Strategic Alliances, Publicis Sports. \u201cThese shows bring together talent, storytelling, and audience connection in a way that reflects exactly where sports, entertainment, and brand partnership are headed.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Both shows will be available in audio and video wherever you get your podcasts, including all major podcast platforms. Fanmire\u2019s Check It Up and Fanmire\u2019s Silver Spoons are executive produced by Damian Benders, Senior Vice President, Growth &amp; Strategic Initiatives, My Code; Jamel Anderson, Founder &amp; CEO, Fanmire; and Rejon-Thomas Ferdinand, Senior Vice President, Partnerships &amp; Strategic Alliances, Publicis Sports.<\/span><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a href=\"https:\/\/www.bshntrk.com\/39S894\/9PDGHT\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" alt=\"\" width=\"700\" height=\"400\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63241\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/06\/DisneyHulu900.jpg\" alt=\"\" width=\"700\" height=\"400\"\/><\/a> <\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Today, My Code, Fanmire, and Apex Exchange announce two new sports-and-culture-podcasts, Check It Up and Silver Spoons, both created by<\/p>\n","protected":false},"author":1,"featured_media":76391,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,3345,39],"class_list":["post-76390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-jadakiss","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Podcasts On Deck from Jadakiss &amp; His Son + God Shammgod &amp; Notorious B.I.G.\u2019s Son &amp; More. - Hip Hop News<\/title>\n<meta name=\"description\" content=\"&quot;Sports and music have always been connected, especially in the way our communities talk, move, and show up,&quot; said Jadakiss\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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My Code, Fanmire, and Apex Exchange announce two new sports-and-culture-podcasts, Check It Up and Silver Spoons, both created 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