{"id":73688,"date":"2026-05-28T01:22:29","date_gmt":"2026-05-28T01:22:29","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/tribeca-x-announces-inaugural-filmmaker-of-the-year-award-honoring-aap-rocky-full-programming-lineup\/"},"modified":"2026-05-28T01:22:29","modified_gmt":"2026-05-28T01:22:29","slug":"tribeca-x-announces-inaugural-filmmaker-of-the-year-award-honoring-aap-rocky-full-programming-lineup","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/tribeca-x-announces-inaugural-filmmaker-of-the-year-award-honoring-aap-rocky-full-programming-lineup\/","title":{"rendered":"TRIBECA X Announces Inaugural Filmmaker of the Year Award Honoring A$AP Rocky +Full Programming Lineup."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Tribeca X, the Tribeca Festival\u2019s flagship program dedicated to brand-supported storytelling, today announced the inaugural Tribeca X Filmmaker of the Year Award, honoring A$AP Rocky for his work at the intersection of music, fashion, film, design, and brand storytelling. <\/span><br \/><span style=\"color: #000000;\">Tribeca X also unveiled its 2026 speaker lineup and official selections for the annual Tribeca X Awards.<\/span><\/p>\n<p><span style=\"color: #000000;\">The new Filmmaker of the Year Award was created to recognize visionary artists whose work expands the creative and cultural possibilities of brand-supported storytelling through cinematic craft, creative ambition, and cultural impact. Rocky\u2014whose creative work spans film, music videos, fashion campaigns, branded storytelling, and multidisciplinary creative direction\u2014represents the type of boundary-pushing voice Tribeca X was built to celebrate.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cTribeca X was built to celebrate the creators reshaping modern storytelling,\u201d said Rebecca Glashow, CEO of Tribeca Enterprises. \u201cToday\u2019s cultural landscape is being defined by artists and entrepreneurs who push creative boundaries across mediums and industries. A$AP Rocky represents the kind of genre-defying visionary the inaugural Tribeca X Filmmaker of the Year Award was created to honor.\u201d<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-65862\" alt=\"\" width=\"1000\" height=\"609\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar.jpg 1000w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-300x183.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-768x468.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-246x150.jpg 246w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-600x365.jpg 600w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar.jpg\"\/><img decoding=\"async\" class=\"aligncenter size-full wp-image-65862\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar.jpg\" alt=\"\" width=\"1000\" height=\"609\" srcset=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar.jpg 1000w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-300x183.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-768x468.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-246x150.jpg 246w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/05\/ar-600x365.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><\/p>\n<p><span style=\"color: #000000;\">Taking place June 8\u20139 at Spring Studios during the 25th annual Tribeca Festival, Tribeca X convenes influential voices across entertainment, advertising, media, technology, and the creator economy for two days of conversations, screenings, networking, and industry programming.<\/span><\/p>\n<p><span style=\"color: #000000;\">This year\u2019s Tribeca X programming showcases how brands and entertainment leaders are building new models for storytelling that move across screens, platforms, communities, and culture. Highlights from the 2026 lineup include:<\/span><\/p>\n<p><span style=\"color: #000000;\">Cedric the Entertainer reflects on building businesses rooted in storytelling, culture, community, and purpose, from executive producing Kings of BBQ and building AC Barbeque to launching Setta Wines.<\/span><\/p>\n<p><span style=\"color: #000000;\">Brooklyn Peltz Beckham joins chef and entertainer Claire Saffitz to discuss how authenticity, emotion and craft became the foundation for his international culinary brand Cloud23, now sold at Whole Foods and Erewhon.<\/span><\/p>\n<p><span style=\"color: #000000;\">David Droga and Finn Droga explore how creativity evolves across generations and mediums, from iconic advertising narratives to independent filmmaking, and why the fundamentals of great storytelling endure even as technology, audiences and distribution change.<\/span><\/p>\n<p><span style=\"color: #000000;\">Paige DeSorbo discusses building Daphne, her fashion-forward loungewear brand, and how personal style, cultural fluency and audience trust can become the foundation for a brand with staying power.<\/span><\/p>\n<p><span style=\"color: #000000;\">Dhar Mann, founder of Dhar Mann Studios, speaks with Wall Street Journal Reporter Katie Deighton about how one of the world\u2019s most influential creator-led production companies is redefining entertainment through direct audience relationships, uplifting content, strategic distribution partnerships and custom brand collaborations.<\/span><\/p>\n<p><span style=\"color: #000000;\">Michelle Khare, creator and host of Challenge Accepted, speaks with The Ankler\u2019s Christopher Rosen about how she transformed her YouTube channel into a full in-house production company and built a creator business where brand partnerships function as true creative collaborations.<\/span><\/p>\n<p><span style=\"color: #000000;\">Michael Symon and Clinton Kelly, hosts and co-owners of Chewed Up, discuss creative ownership, distribution and building owned media platforms after decades in national television with Business Insider senior correspondent Lucia Moses.<\/span><\/p>\n<p><span style=\"color: #000000;\">Stagwell executive David Sable sits down with PayPal Global CMO and CCO Antonio Lucio, and his daughter, the award-winning actor Irene Lucio. The group explores how storytelling evolves across generations and disciplines, from global brand-building to acting, writing and producing, and why human connection remains central as technology reshapes how stories are made and shared.<\/span><\/p>\n<p><span style=\"color: #000000;\">Elizabeth Rutledge, CMO of American Express, talks with Ad Age Editor-in-Chief Jeanine Poggi, about how one of the world\u2019s most iconic brands is redefining premium for a new generation through access, community and cultural relevance.<\/span><\/p>\n<p><span style=\"color: #000000;\">Emmy-award winning TV host Zuri Hall moderates a conversation about sports, style, representation and social impact with Emmy-nominated journalist and host of NBA on Prime Video Taylor Rooks, and Aurora James, founder of Brother Vellies and the Fifteen Percent Pledge.<\/span><\/p>\n<p><span style=\"color: #000000;\">Additional programming will explore women\u2019s sports, creator infrastructure, legacy brand reinvention, sports sponsorships as entertainment, branded documentary filmmaking, mission-driven storytelling, cultural access, culinary entrepreneurship, and the evolution of brands into entertainment platforms.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cTribeca X is a rare space where marketers, filmmakers, creators, and entrepreneurs come together as storytellers,\u201d said Rebecca Glashow, CEO of Tribeca Enterprises. \u201cToday, brands and creators are not only shaping culture\u2014they are producing, financing, and distributing premium entertainment. As storytelling continues to evolve across platforms and technologies, Tribeca X celebrates the artists and innovators building entirely new models for creative and commercial success.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">New this year, the Tribeca X Lounge at Spring Place Restaurant will serve as the connective hub of the program, bringing together marketers, filmmakers and industry leaders for meetings, collaboration and conversation throughout the day. The Tribeca X Conversation Lounge will extend the Main Stage experience with fireside chats and intimate discussions in a more relaxed setting, including conversations with trade associations The 4A\u2019s and The Advertising Club of New York, creative production studios m ss ng p ces and Tribeca Studios, and brands including AWS and InStyle.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tribeca X also announced the official selections for its Tribeca X Awards, recognizing the most creative and culturally impactful work across six categories: Feature Films, Short Films, Episodic Series, Audio, Commercial Spots, and Creator &amp; Influencer Collaborations.<\/span><\/p>\n<p><span style=\"color: #000000;\">This year\u2019s selections feature work from the following brands, a testament to the evolving art and influence of brand storytelling: Accenture, Adobe, Amazon, Arc\u2019teryx, Autodesk, Back Market, Beats, Bliss, Cadillac F1, Carvana, Coca-Cola, Converse, Google, Innocence Project, Instacart, Lenovo, McDonald\u2019s, Mississippi Museum of Art, Netflix, New York City Tourism + Conventions, The Philipstown WireCar Foundation, PUMA, Ray-Ban, Red Bull, Rubrik, Safe School Las Vegas, Shahla Karimi Jewelry, Skoll Foundation, Stio, Stripe Press, The North Face, TikTok, T-Mobile, Victoria and Yogi Tea.<\/span><\/p>\n<p><span style=\"color: #000000;\">The 2026 Tribeca X Awards Jury includes Daniel Cherry III (Global CMO, Vans), Juliana Cobb (Chief Creative Officer, 72andSunny New York), and Lena Waithe (Emmy-Winning Writer, Producer, and Founder of Hillman Grad). The audio jurors include Giancarlo Bizzarro (Vice President of Sales, Crooked Media), Carrie Brody (VP, Business Development at Higher Ground), and Stuart Sevier (President &amp; Co-Founder at The Independent Media Initiative).<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong><u>FEATURE FILMS:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>MEAL TICKET (McDonald\u2019s)<\/strong> \u2013 Jordan, LeBron, Kobe, Magic, Candace, Breanna, Shaq\u2014before these legends made it big, they had to prove themselves on the floor of the magical McDonald\u2019s All American Games. This is their story.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The North Face Presents: Robson (The North Face)<\/strong> \u2013 Two world-class ski mountaineers attempt a daring first descent of Mount Robson\u2019s South Face, retracing the footsteps of alpine pioneers and the weight of a legacy that has challenged generations.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Philipstown WireCar Grand Prix (The Philipstown WireCar Foundation &amp; Accenture)<\/strong> \u2013 In a remote desert town in South Africa, a crew of fearless kids craft wire cars from scrap metal to race in the world\u2019s only WireCar Grand Prix. A joy-fueled drive against isolation and inequality.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>SHORT FILMS:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>From Fields to Flight (Skoll Foundation)<\/strong> \u2013 In a world ruled by patriarchy, one girl from India\u2019s hinterlands finds the courage to challenge gender norms to achieve her dream of becoming a drone pilot.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Hello, Beautiful (Arc\u2019teryx)<\/strong> \u2013 While training for the Paris Olympics, elite climber Alannah Yip is suddenly diagnosed with alopecia universalis, forcing her to confront her identity beyond the competition world and embark on a transformative journey of self-discovery, healing, and redefinition.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Silly Little Plastic Cat (Back Market)<\/strong> \u2013 For decades, bright orange Garfield phones have washed ashore along the coast of northwest France, baffling the local community and inspiring an American pop culture icon\u2019s unlikely second act.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Book of George (Stio) \u2013<\/strong> From Brooklyn\u2019s concrete jungle to the heart of the Everglades, Black wildlife photographer George McKenzie Jr. is transforming his lens into a beacon of change.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Theory of Spice (Yogi Tea) <\/strong>\u2013 Where does flavor come from? The Theory of Spice examines the provenance, potency, history, and mythology of ginger, cinnamon, and cardamom to find the answer.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>FADE (Bet On Yourself) (Puma)<\/strong> \u2013 FADE is an intimate coming-of-age short about a father and son navigating a quiet rite of passage. The film explores masculinity, legacy, and the unspoken lessons passed between generations.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Who\u2019s Waiting for You? (Victoria)<\/strong> \u2013 Inspired by Mexico\u2019s Day of the Dead tradition, XOLO follows an ancestral dog and an ordinary man whose bond transcends worlds, revealing how love and companionship endure beyond life.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>EPISODIC SERIES:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Partners (Carvana) \u2013<\/strong> An intimate look inside professional pickleball\u2019s top league\u2014where rivalries, romance, and high-stakes business collide as the sport explodes onto the world stage.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>ARRIVAL (T-Mobile)<\/strong> \u2013 Coachella has long been a discovery engine where cultural waves extend far beyond the desert, breaking artists into the mainstream. ARRIVAL captures the Coachella Effect in cinematic form.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>BUILT TO MOVE (Autodesk)<\/strong> \u2013 Paralympic gold medalist Mike Schultz engineered his own prosthetic leg after a career-ending accident\u2014then built a sport around it. Now he\u2019s competing against athletes using his own technology.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Founded By NYC: From Times Square to the World (New York City Tourism + Conventions)<\/strong> \u2013 Hop on the subway at Times Square and travel through the stories that shaped a city\u2014and the world. A film series celebrating New York\u2019s 400 years of culture, cuisine, and ideas, one borough at a time.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Tacit: Christophe Laudamiel, Master Perfumer (Stripe Press)<\/strong> \u2013 Legendary perfumer Christophe Laudamiel reveals the deep intuition behind his craft, demonstrating how his human mastery and \u201ctacit\u201d knowledge influenced generations of scents.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Diamond Divas (Shahla Karimi Jewelry)<\/strong> \u2013 Diamond Divas is a comedic vertical reality series set inside a fine jewelry showroom, exploring modern love, female empowerment, and luxury through humor, heart, and real-life relationship stories.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>COMMERCIAL SPOTS:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>A$AP Rocky x Ray-Ban (Ray-Ban)<\/strong> \u2013 A$AP Rocky, creative director, presents the new Metal Collection \u2014 including his first-ever optical designs for the brand\u2014alongside the legendary Nas. It\u2019s a statement on evolving the culture, captured through the eyes of the multi-hyphenate creative.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Bang Bang (Safe School Las Vegas) <\/strong>\u2013 A police officer\u2019s bodycam captures the raw terror of a school shooting.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Dream Job (Google)<\/strong> \u2013 Dream Job follows the story of a dad as he uses Gemini Live on his Google Pixel 9 to practice for an upcoming job interview.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Elder Millennial (Bliss)<\/strong> \u2013 Countering the tween skincare trend, often referenced as \u2018Sephora Kids\u2019, Bliss offers a hilarious and relatable take on adult skincare, featuring comedian Iliza Shlesinger.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>For Papa! (Instacart)<\/strong> \u2013 Ben Stiller and Benson Boone face off in an epic Euro-pop showdown\u2014all over banana ripeness. Because with Instacart\u2019s Preference Picker, the perfect banana is worth fighting for.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Jogger (Converse)<\/strong> \u2013 Jogger showcases the jogger collection of the Golf Le Fleur 1908 collaboration with Converse.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Mission Begins (Cadillac F1)<\/strong> \u2013 To the echo of JFK\u2019s moon speech, a Formula One car assembles piece by piece around its driver\u2014linking one historic launch to another.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Last Coke in the Desert (Coca-Cola)<\/strong> \u2013 For generations, Mexicans have used the expression \u201cLa \u00faltima Coca-Cola del desierto\u201d to describe someone rare and special. Coca-Cola ventures deep into Mexico\u2019s most remote deserts to find out why.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>TikTok Behind the Breakthrough (TikTok)<\/strong> \u2013 Behind The Breakthrough is a documentary-style series that captures TikTok breakthrough moments and the stories behind them.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>CREATOR\/INFLUENCER COLLABORATION:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Master of Speed and Stability (Beats)<\/strong> \u2013 Trolled mid-livestream, IShowSpeed travels to an ancient kung fu temple to prove his stability\u2014only to discover his wise Master was the troll all along.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>15 Second Film: Peppermint Proposal (Amazon)<\/strong> \u2013 A comedy-reality series where strangers on the street are handed a crew and 15 seconds to make a film. No experience required\u2014just yell action.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Creator Odyssey part 2 (Lenovo)<\/strong> \u2013 Most brands still treat creator marketing like a series of one-off campaigns. But Lenovo is building something more durable: creator IP. This project offers a clear look at how that model is evolving.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>I Tried Tom Cruise\u2019s Deadliest Stunt (Adobe, Red Bull<\/strong>) \u2013 Michelle Khare becomes the first person in the world to recreate Tom Cruise\u2019s iconic stunt from Mission: Impossible\u2014hanging off the side of a military aircraft for takeoff and a full flight pattern.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>AUDIO\/PODCASTS:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Bridgerton: The Official Podcast (Netflix)<\/strong> \u2013 Host Alison Hammond guides fans through the romances, scandals, and secrets of Mayfair\u2014with cast and creatives spilling everything about the new season.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Stories of Freedom, Episode: Huwe Burton (Innocence Project)<\/strong> \u2013 Wrongfully convicted at 16, Huwe spent 19 years incarcerated and met Brian, now the rapper Saigon. Together, they reflect on how music became a source of hope, survival, and connection.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Under Yazoo Clay (Mississippi Museum of Art)<\/strong> \u2013 When human remains are found at the site of Mississippi\u2019s biggest hospital, it unlocks generations of family mysteries.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>To Catch a Thief: China\u2019s Rise to Cyber Supremacy (Rubrik)<\/strong> \u2013 China\u2019s hackers evolved from amateur intruders to the most dangerous cyber threat on the planet. Host Nicole Perlroth uncovers the untold stories of their victims\u2014and what\u2019s really at stake.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>TRIBECA X PROGRAMMING\u2013JUNE 8\u20139<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>JUNE 8:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Passing the Torch: Storytelling Across Generations in a Changing World<\/strong>: As technology reshapes how stories are created, distributed, and discovered, one thing remains constant: the human need for stories that move us. In this opening conversation, Antonio Lucio, Global CMO &amp; CCO of PayPal, joins his daughter, actress, writer, and producer Irene Lucio, for a rare father-daughter dialogue on storytelling, performance, and creative legacy. Moderated by David Sable, Vice Chairman of Stagwell, the conversation explores what happens when one generation passes the torch to the next, from Broadway to brand-building, keynote stages to emerging voices, and why the future of storytelling may depend less on algorithms and more on authenticity, cultural resonance, and human connection.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers<\/strong>: Antonio Lucio, Chief Marketing and Corporate Affairs Officer, PayPal; Irene Lucio, Actor, Writer and Producer, Liberation on Broadway<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator<\/strong>: David Sable, Vice Chair, Stagwell<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Building Brand Universes: Cross-Platform Storytelling &amp; Brand Ecosystems<\/strong>: With PAW Patrol\u2019s third feature film arriving in August, Spin Master CEO Christina Miller unpacks how the company evolved from a toy manufacturer into a full-spectrum entertainment studio. This conversation explores the creative philosophy behind building brand ecosystems that resonate across generations, from animation to theatrical releases to digital games to global consumer products, and what it takes to turn a product into a cultural touchstone.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speaker<\/strong>: Christina Miller, CEO, Spin Master<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator<\/strong>: Lucas Shaw, Managing Editor, Bloomberg News<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Access Granted: Redefining Premium Through Cultural Storytelling: <\/strong>Elizabeth Rutledge, CMO of American Express, explores how one of the world\u2019s most iconic brands is redefining what \u201cpremium\u201d means for a new generation, shifting from status symbol to cultural access platform through sports, music, dining, and live experiences. From coveted presales to once-in-a-lifetime moments, this conversation unpacks how access, community, and cultural relevance are shaping the future of brand loyalty.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speaker: <\/strong>Elizabeth Rutledge, CMO, American Express<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator: <\/strong>Jeanine Poggi, Editor-in-Chief, Ad Age<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Business of Being Yourself: How Creators Build Sustainable Empires:<\/strong> Michelle Khare transformed her YouTube channel into a full in-house production company and a show she petitioned onto the Emmy ballot. This session explores how she approaches brand partnerships as true creative collaborations, why she chose to build everything internally, and what the next generation of creator businesses looks like as the lines between independent production and traditional entertainment continue to blur.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speaker:<\/strong> Michelle Khare, Creator and Host of <em>Challenge Accepted<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Christopher Rosen, Deputy Editor, The Ankler<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Extending Sports Sponsorships into Entertainment Wins<\/strong>: Imagine Entertainment, DICK\u2019S Sporting Goods, and Fox Sports are proving that sports sponsorships can be the starting point for premium entertainment, not just logo placement. Through documentaries like Big Dreams (ESPN) and Summer of \u201994 (Fox), this panel explores how to turn brand investment into stories audiences want to watch.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers<\/strong>: Marc Gilbar, President of Imagine Brands, IP &amp; Partnerships; Frank Igrec, Director of Creative and Entertainment, DICK\u2019S Sporting Goods; Ariana Rotstein, Senior Producer of Original Content, FOX Sports<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator<\/strong>: Alyssa Meyers, Senior Reporter, Marketing Brew<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Closing the Trust Gap: Documentary Storytelling in the Age of AI: <\/strong>As AI transforms how content is created, audiences increasingly question what feels real, emotionally honest, and genuinely human. But that erosion of trust is also creating a new opportunity: stories rooted in lived experience become exponentially more valuable. Drawing from documentary filmmaking, behavioral psychology, and emerging AI trends, this conversation explores how brand storytelling must evolve to close the growing trust gap, and why audiences instinctively connect with stories grounded in real human stakes, tension and vulnerability. Using the Porsche Cup Brasil + Microsoft story as a case study, the session examines how cinematic storytelling can transform customer evidence into stories audiences genuinely believe, and why human-centered storytelling matters most when telling stories about AI.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Daniel Kopec, Director of Production, Customer Marketing, Microsoft<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>From Viral to Valuable: Building Creator Franchises That Last: <\/strong>As platforms shift and audiences become increasingly fragmented, today\u2019s most successful creators are thinking beyond viral moments to build enduring businesses, loyal communities, and long-term IP. This conversation explores what it takes to move from attention to sustainable cultural relevance and the ecosystem helping make that possible.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers: Aaron Sisto<\/strong>, Co-Founder and CEO, Chronicle; Fred Asquith, TikTok Film and TV Creator<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>From Network to Owned: How Creators Are Building New Media Empires:<\/strong> In a rapidly changing media landscape, Michael Symon and Clinton Kelly are taking creative and strategic ownership over their content as hosts and co-owners of Chewed Up, developed alongside production partner Simple Alien. Joined by Founder Nick Panagopulos of Simple Alien and distribution partner LG\u2019s Kathi Chandler, the panel will explore what it takes to build an owned platform after decades in national television, and why brands benefit from authentic, long-term creator partnerships in a post-network world.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Michael Symon, Chef, Restaurateur and Co-Host of <em>Chewed Up<\/em>; Clinton Kelly, TV Personality, Best-Selling Author and Co-Host of <em>Chewed Up<\/em>; Nicholas Panagopulos, President and Executive Producer, Simple Alien Inc.; Kathi Chandler-Payatt, Head of Content Acquisition, LG Channels<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Lucia Moses, Senior Correspondent, Business Insider<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>From Passion to Product: Building a Culinary Brand That Lasts:<\/strong> Brooklyn Peltz Beckham and Cloud23 CEO Jeff Day explore how authenticity and emotion became the foundation for building an international culinary brand now sold at Whole Foods and Erewhon. This conversation unpacks the journey from passion to product, the craft of food product development, the business of scaling from concept to retail, and what it takes to build a food brand that lasts beyond hype.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Brooklyn Peltz Beckham; Jeff Day, CEO, Cloud23<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Claire Saffitz, Cookbook Author, Recipe Developer and YouTube Host<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Creative Handoff: Two Generations on Storytelling, Risk, and What Comes Next:<\/strong> A fireside conversation about how creativity evolves across generations and mediums. David brings four decades of shaping some of the most iconic brand narratives in advertising history; Finn brings a USC film school education and a coming-of-age feature film shooting in New York this summer. Together, they explore the parallels between commercial and cinematic storytelling, how audience expectations have shifted, the role of technology and AI (where they don\u2019t always agree), and what connects selling sneakers to making audiences cry through story. It\u2019s a conversation about craft, conviction, and why the fundamentals of great storytelling endure even as everything around them changes.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> David Droga, Vice Chair, Accenture; Finn Droga, Writer and Director, Narradora<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Writers Behind the Phenomenon: How Authentic Storytelling Creates Global Brands<\/strong>: When they were just 24 years old, two screenwriters penned what became Netflix\u2019s most-watched film of all time \u2013 a global phenomenon, recipient of two Academy Awards and numerous accolades, and Time\u2019s 2025 Breakthrough of the Year. Danya Jimenez and Hannah McMechan discuss how intentional, culturally authentic writing creates stories that scale globally, and what happens when a studio bets on bold creative voices over safe formulas.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers<\/strong>: Danya Jimenez, Writer; Hannah McMechan, Writer<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Versha Sharma, Former Editor in Chief, Teen Vogue<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Innovators: How NFL Films Is Rewriting the Playbook for Sports Storytelling:<\/strong> For 60 years, NFL Films has shaped the visual language of sports storytelling \u2014 pioneering everything from cinematic slow motion and mic\u2019d up access to all-access series like Hard Knocks and Quarterback. Now they\u2019re expanding that legacy beyond football through projects including WWE Unreal, Chasing Sunday with the PGA Tour, and more, bringing their signature storytelling approach to a new generation of sports and audiences.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> TBA<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>FADE: Culture, Legacy, and the Stories We Carry: <\/strong>What begins as a boy\u2019s first haircut becomes a meditation on fatherhood, identity, and the unspoken lessons passed between generations. FADE, produced by Emory \u201cVegas\u201d Jones and directed by Eric \u201cPtah\u201d Herbert, captures the cultural significance of the barbershop as a space for mentorship, storytelling, and manhood. With clips from the film woven throughout, this conversation explores how authentic storytelling rooted in Black culture scales from personal truth to universal resonance, and what becomes possible when brands like Puma invest in creative vision rather than visibility alone.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Emory Jones, Founder, Bet On Yourself; Eric \u201cPtah\u201d Herbert, Director, ArtruGroup; Chief Johnson, Lead of Global Entertainment, PUMA<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator: <\/strong>Raymond Smith, Artist Marketing, Director, Roc Nation<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>How Brands Can Become Platforms for Culture:<\/strong> Cedric the Entertainer has built a career at the intersection of entertainment, entrepreneurship, and cultural storytelling. From executive producing Kings of BBQ and building AC Barbeque into a lifestyle brand rooted in Black excellence, to launching Setta Wines with philanthropy at its core, Cedric has approached brand-building as an extension of purpose. This conversation explores what it takes to build businesses that do more than sell products, using storytelling, culture, and community to create lasting connection. From brand partnerships to mission-driven growth, Cedric shares lessons on building with authenticity, intention, and impact.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speaker:<\/strong> Cedric the Entertainer, Partner, AC BBQ and Founder, Setta Wines<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>JUNE 9:<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Challenger Within: How Legacy Brands Stay Ahead of the Categories<\/strong>: The most enduring brands don\u2019t rest on history; they continually reinvent it. This panel brings together marketing and creative leaders from iconic brands to explore how legacy can fuel growth rather than limit it. From culture and storytelling to brand evolution, the conversation will unpack what it takes to stay relevant, when to lean on heritage, and how iconic brands continue setting the pace.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers<\/strong>: Julie Delazyn, Vice President, Head of Brand Image at L\u2019Or\u00e9al Paris USA; Daniele Foti, Vice President of Marketing, North America, Lavazza<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator<\/strong>: Alison Weissbrot, Executive Editor, ADWEEK<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The Evolution and Future of Women\u2019s Sports<\/strong>: This conversation moves beyond the surface-level growth narrative to explore the strategic thinking behind the evolution of women\u2019s sports. Phil Cook (WNBA), Keia Clarke (New York Liberty), and Rachel Epstein (NWSL) unpack why investment is flowing in now, the business models positioning these leagues as cultural platforms, and what brands need to understand about showing up authentically in this space.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\"><strong>Speakers<\/strong>: Phil Cook, CMO, WNBA; Keia Clarke, CEO, New York Liberty; Rachel Epstein, CMO, NWSL<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator<\/strong>: Sarah Spain, Host, \u201cGood Game with Sarah Spain\u201d &amp; Content Director, iHeart Women\u2019s Sports<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Purpose Meets Premium: Storytelling as a Mission Tool:<\/strong> Planned Parenthood CEO Alexis McGill Johnson explores how storytelling functions as both a brand and mission tool, from showing up in culturally relevant spaces like NBA All-Star Weekend and Fashion Week to partnering with creators and cultural voices to reach new audiences and shift narratives around reproductive health across film, television, and music. A fireside chat on how organizations authentically participate in culture while building trust and driving meaningful change.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speaker<\/strong>: Alexis McGill Johnson, President and CEO, Planned Parenthood Federation of America<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator<\/strong>: Melissa Hobley, CMO, Tinder<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Paving Your Own Way: How Creators Are Building Businesses on Their Own Terms<\/strong>: A new generation of creators is rejecting traditional career playbooks to build businesses rooted in authenticity, independence, and creative ownership. From biomedical engineering to Wall Street to beauty advocacy, Vivian Tu, and Cyrus Veyssi have each carved distinctly different paths while building deeply engaged communities on their own terms. Moderated by Whalar Co-CEO Jo Cronk, this annual Tribeca X Creator Panel explores what it takes to bet on yourself, build with intention, and turn creative instinct into enduring businesses.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers<\/strong>: Cyrus Veyssi, Comedian, Writer and Content Creator; Vivian Tu, NYT Bestselling Author &amp; Founder\/CEO of Your Rich BFF<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator<\/strong>: Jo Cronk, Co-CEO, Whalar<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The New Studio: How Dhar Mann Is Redefining Entertainment and How Creators Partner With Brands: <\/strong>Dhar Mann Studios isn\u2019t a creator channel that got big; it\u2019s a production empire with strategic distribution partnerships across FOX and Samsung TV Plus, and large-scale custom brand collaborations with GAP, Adobe and the NFL to name a few. In this candid conversation, one of the world\u2019s most influential storytellers, Dhar Mann, and CEO Sean Atkins explore how they\u2019ve pioneered a new model of entertainment built around direct audience relationships, uplifting content, and strategic partnerships, and what happens when a creator stops thinking like talent and starts thinking like a studio.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Dhar Mann, Founder, Dhar Mann Studios; Sean Atkins, CEO, Dhar Mann Studios<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Katie Deighton, Reporter, The Wall Street Journal<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Building Daphne: How Paige DeSorbo Turned Personal Style Into a Brand<\/strong>: With Daphne\u2019s one-year anniversary landing the day after Tribeca X, Paige DeSorbo joins us for a conversation on building a fashion brand in real time. Best known for turning personal style, cultural fluency, and audience trust into a growing platform, Paige has expanded from media personality and podcast host to entrepreneur, launching Daphne as a fashion-forward loungewear brand rooted in authenticity and wearability. From designing pieces inspired by gaps in her own closet to building a business alongside a rapidly expanding entertainment career, including an upcoming Netflix comedy with Amy Poehler, Paige shares what it takes to build a brand with staying power rather than chase trends.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speaker<\/strong>: Paige DeSorbo, Author, Entrepreneur, Actress, Creator, Host and Fashion Tastemaker<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Beyond the Feed: How Creators Design for the Spaces In Between: <\/strong>As audiences become increasingly fragmented, creators are no longer building solely for social feeds or traditional screens. From gyms and airports to restaurants, retail, and public spaces, a new generation of storytelling is emerging for environments where attention looks different, and context matters. This conversation explores how creators and platforms are designing content for alternate environments, what storytelling looks like in sound-off and ambient spaces, and how audience discovery is evolving beyond the algorithm \u2014 examining the creative and strategic challenge of building content that captures attention instantly, communicates visually, and resonates without demanding full engagement.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers: <\/strong>Blake Sabatinelli, CEO Atmosphere TV; Asher Grodman, Actor, Director, Writer and Producer; Eni Popoola, Digital Content Creator (<u><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/enigivensunday\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@enigivensunday<\/a><\/u> on TikTok)<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Beyond the Interview: Sports, Style, and Social Impact<\/strong>: Taylor Rooks and Aurora James operate in different industries but share a commitment to equity and access in every decision they make. This conversation explores how they\u2019ve built influence across sports media and fashion, why representation matters at every level, and how to partner with brands authentically while driving real social change through the Taylor Rooks Foundation and the 15 Percent Pledge.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Taylor Rooks, two-time Emmy Award-Nominated Journalist and Host of NBA on Prime; Aurora James, Founder, Fifteen Percent Pledge and Founder, Brother Vellies<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Zuri Hall, co-host of NBC\u2019s American Ninja Warrior and Access Hollywood; Host of \u2018Not About Sports\u2019<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Building the Infrastructure: How Creators Own Their Work and Build Sustainable Businesses: <\/strong>This positions Public Opinion as part of a larger movement redefining how creators own their work and build sustainable businesses\u2014not just a cool music platform, but essential infrastructure. The conversation explores new systems creators need (legal, technological, financial), how brand partnerships can enable vs. exploit, and why old models are failing. For our audience (CMOs, agency leaders, entertainment execs), it\u2019s a chance to understand creator infrastructure evolution and what it means for how they partner with creators moving forward.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Yancey Strickler, Co-Founder, Kickstarter, Metalabel and Dark Forest OS; Gus Wenner, Former Rolling Stone CEO, Executive Chairman, Public Opinion, and Founder, Wenner Media Ventures; Jack Coyne, CEO and Co-Founder, Public Opinion, and Host, Track Star<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Mark Stenberg, Senior Reporter, ADWEEK<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Stories From America\u2019s Dining Room<\/strong>: Behind every counter &amp; at every table at McDonald\u2019s, there\u2019s a story. During this panel, McDonald\u2019s goes behind the scenes of Stories from America\u2019s Dining Room (a documentary shorts collection by Breakwater Studios) to uncover the depth of these stories in discussion with the film collection architects. Through documentary storytelling, McDonald\u2019s is surfacing the everyday moments that reveal the extraordinary potential that exists in America\u2019s Dining Room.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Speakers:<\/strong> Nubia Murray, Senior Director of Brand Communications, McDonald\u2019s; Kevin Wilson Jr., Film Director; Kristin Kosha, Storyteller<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Moderator:<\/strong> Gia Peppers, Award-Winning Journalist, Host, and Founder of Creatives of Faith<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     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