{"id":7228,"date":"2025-03-06T20:02:20","date_gmt":"2025-03-06T20:02:20","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/adidas-sells-last-pair-of-yeezy-sneakers-puts-ye-deal-to-rest\/"},"modified":"2025-03-06T20:02:20","modified_gmt":"2025-03-06T20:02:20","slug":"adidas-sells-last-pair-of-yeezy-sneakers-puts-ye-deal-to-rest","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/adidas-sells-last-pair-of-yeezy-sneakers-puts-ye-deal-to-rest\/","title":{"rendered":"Adidas Sells Last Pair of Yeezy Sneakers, Puts Ye Deal to Rest"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.adidas-group.com\/en\/media\/press-releases\/adidas-reports-strong-results-for-2024-and-expects-top-and-bottom-line-momentum-to-continue-in-2025\" target=\"_blank\">Adidas<\/a> has finally gotten rid of the globally coveted kicks that have become\u00a0a sore subject for the last two years. The sportswear giant sold the last pair of Yeezy sneakers, signifying an end to their problematic relationship with <a href=\"https:\/\/www.xxlmag.com\/tags\/kanye-west\/\" target=\"_blank\">Ye<\/a>.<\/p>\n<h3>Adidas Sells Last Pair of Yeezy Sneakers<\/h3>\n<p>The news of the liquidation arrives following a reported results for 2024, and their projections for this year. On Wednesday (March 5), the\u00a0Germany company announced that it had sold the last of its Yeezy kicks in 2024, putting an official end to Ye&#8217;s partnership.<\/p>\n<p>&#8220;There is not one Yeezy shoe left, it has all been sold and that episode is behind us,&#8221; Chief Financial Officer Harm Ohlmeyer said, according to <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/adidas-sold-last-pair-yeezy-sneakers-2025-03-05\/\" target=\"_blank\">Reuters<\/a>.<\/p>\n<p>Adidas cut ties with Ye in 2022, due to his anti-Semitic rants on X, formerly known as Twitter. His <a href=\"https:\/\/www.xxlmag.com\/kanye-west-addresses-death-con-3-jewish-people-tweet\/\" target=\"_blank\">&#8220;death con 3 on Jewish people&#8221; tweet<\/a>\u00a0caused an uproar, leading him to being blackballed across the music industry and beyond. The end of the deal with Adidas caused a major loss in sales for the company. After the brand suspended selling Yeezys, which were highly profitable before the rapper&#8217;s offensive tirades, Adidas reported an\u00a0annual loss in 2023, which they revealed the be\u00a0<a href=\"https:\/\/www.xxlmag.com\/adidas-split-kanye-west-lost-sales\/\" target=\"_blank\">$661 million<\/a>\u00a0in lost sales\u00a0in 2023.\u00a0North America sales fell 2 percent last year &#8220;solely due to significantly lower Yeezy sales.&#8221;<\/p>\n<p>Surprisingly, in 2023, Adidas CEO\u00a0Bj\u00f8rn Gulden said during a podcast interview that he didn&#8217;t think\u00a0Ye &#8220;meant what he said&#8221; when the Chicago MC made the anti-Semitic comments.\u00a0Last year, Ye let people know that he didn&#8217;t get &#8220;kicked out of Adidas&#8221; for a tweet, but rather that it stemmed from\u00a0issues he was already having with the sneaker giant.\u00a0&#8220;We were having problems before,&#8221; he said. &#8220;They were stealing my designs, they still trying to sue me. It\u2019s like \u2018get right.\u2019 Get right, be honest. Y\u2019all gonna send me $100 million a year then say that I misallocated the marketing. I was the marketing. Look at where y\u2019all at now. Look at where we at right now.&#8221;<\/p>\n<p>Losing a massive deal did not prevent Ye from keeping his comments to himself. Last month, he went on a <a href=\"https:\/\/www.xxlmag.com\/kanye-west-offensive-tweeting-end\/\" target=\"_blank\">four-day tweeting<\/a> spree that included\u00a0praise for Adolf Hitler and Nazis. Now he&#8217;s wearing <a href=\"https:\/\/www.xxlmag.com\/kanye-west-troubling-swastika-infatuation\/\" target=\"_blank\">swastika T-Shirts<\/a> and is looking to sell jewelry with the racist imagery.<\/p>\n<p>No longer being affiliated with the Three Stripes hasn&#8217;t stopped Ye from cashing out though. Last year, he\u00a0<a href=\"https:\/\/www.xxlmag.com\/kanye-west-19-million-selling-products-yeezy-website\/\" target=\"_blank\">made\u00a0nearly $20 million<\/a>\u00a0selling products on his\u00a0Yeezy website. At least he&#8217;s got his money right.<\/p>\n<h4>Read More:\u00a0<a href=\"https:\/\/www.xxlmag.com\/kanye-west-accuses-adidas-stealing-designs-oppression\/\" target=\"_blank\">Ye Accuses Adidas of Stealing His Designs and Oppression in Fiery Instagram Post<\/a><\/h4>\n<p><h2 class=\"photogallery-title\">See Ye&#8217;s Wild Tweets on Anti-Semitism, Free Diddy and Dissing Rappers<\/h2>\n<\/p>\n<\/div>\n<p><script src=\"https:\/\/www.xxlmag.com\/rest\/carbon\/api\/scripts.js?mver=566&#038;gver=6&#038;bid=812&#038;urls[]=https%3A%2F%2Fbtloader.com%2Ftag%3Fo%3D5642230212591616%26upapi%3Dtrue&#038;urls[]=https%3A%2F%2Fcdn.p-n.io%2Fpushly-sdk.min.js%3Fdomain_key%3DLT1Yn2pW9B5QzH6n4H2YlkQyVEfXVOOu82lt&#038;urls[]=https%3A%2F%2Ftownsquare.media%2Fpublic%2Fresources%2Fjs%2Fpubcid.min.js&#038;urls[]=https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js&#038;urls[]=https%3A%2F%2Fapis.google.com%2Fjs%2Fplatform.js&#038;urls[]=https%3A%2F%2Fconnect.facebook.net%2Fen_US%2Fsdk.js&#038;urls[]=https%3A%2F%2Fassets.pinterest.com%2Fjs%2Fpinit.js&#038;urls[]=https%3A%2F%2Fpub.doubleverify.com%2Fdvtag%2F29287203%2FDV1106009%2Fpub.js\" type=\"text\/javascript\" async defer data-osano=\"ESSENTIAL\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas has finally gotten rid of the globally coveted kicks that have become\u00a0a sore subject for the last two years.<\/p>\n","protected":false},"author":1,"featured_media":7229,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39],"class_list":["post-7228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas Sells Last Pair of 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