{"id":70534,"date":"2026-05-07T17:38:12","date_gmt":"2026-05-07T17:38:12","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/"},"modified":"2026-05-07T17:38:12","modified_gmt":"2026-05-07T17:38:12","slug":"flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/","title":{"rendered":"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"color: #000000;\">Iconic Italian sports and lifestyle brand LOTTO today announced the launch of its 2026 global brand campaign, \u2018Legends Begin with LOTTO,\u2019 debuting with a 90 second film directed by Anthony Mandler. Launching ahead of football\u2019s biggest global stage this summer, the campaign brings together a cross generational cast of athletes, tastemakers and cultural voices to spotlight how the beautiful game continues to shape and connect cultures worldwide.<\/span><\/p>\n<p><span style=\"color: #000000;\">The campaign is underpinned by a global expression of LOTTO product, spanning the brand\u2019s U.S. lifestyle collection, international design collaborations, and archival-inspired football kits. From contemporary lifestyle silhouettes to heritage pieces reimagined for today, the assortment reflects LOTTO\u2019s unique ability to bridge sport performance with cultural relevance across markets.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><iframe title=\"LEGENDS BEGIN WITH LOTTO CAMPAIGN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5wSq7DeYBOE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe title=\"LEGENDS BEGIN WITH LOTTO CAMPAIGN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5wSq7DeYBOE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">The film features a cross-cultural cast spanning sports, entertainment, food, fashion, and media, including:<\/span><\/p>\n<p><span style=\"color: #000000;\">The film features a cross-cultural cast spanning sports, entertainment, food, fashion, and media, including:<\/span><\/p>\n<ul type=\"disc\">\n<li><span style=\"color: #000000;\"><b>Flavor Flav: <\/b>Rock and Roll Hall of Fame member of hip hop group Public Enemy; GRAMMY Lifetime Achievement Award recipient<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Lenny S: <\/b>Veteran hip hop music industry executive and cultural tastemaker<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Mark Iacono: <\/b>Owner of famed Brooklyn and Miami pizzeria Lucali<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Kellyn Acosta: <\/b>Midfielder at Polish club Pogon Szczecin; former U.S. men\u2019s national team member<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Sofia Huerta:<\/b> Defender at Seattle Reign FC; former U.S. women\u2019s national team member<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Stu Holden: <\/b>Soccer analyst and host at FOX Sports; former U.S. men\u2019s national team member<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Loradana Paletta:<\/b> Midfielder at NYCFC U15 Academy; U.S. U17 women\u2019s national team member; number one ranked American women\u2019s youth player born in 2011 and LOTTO\u2019s first U.S. NIL athlete<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Eva Shaw:<\/b> Canadian DJ, songwriter, record producer and fashion model<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Ashley Nicole Moss:<\/b> Analyst and host at CBS Sports; host of BET\u2019s 106 and Sports<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Marco Messina: <\/b>Founder of Italian Football TV IFTV<\/span><\/li>\n<li><span style=\"color: #000000;\"><b>Khristian Jasper:<\/b> Fashion model<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">\u201cWe approached our casting of the \u201cstarting 11\u2033 as a collective of athletes, creators, and cultural architects who don\u2019t just show up in moments, but define them, said Jameel Spencer, Chief Marketing Officer Fashion &amp; Sports at WHP Global, owner of the LOTTO brand. It\u2019s a reflection of how LOTTO has always lived at the intersection of sport and culture, maintaining real credibility with those who move it. The mix of talent is intended to be both obvious and implied in the spirit of \u2018if you know, you know.\u2019 Commissioning Anthony Mandler, someone I\u2019ve built with over decades, allowed us to tell that story with depth and intention, honoring LOTTO\u2019s 50+ year legacy and how it continues to resonate on a global stage today.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">LOTTO partnered with acclaimed director and photographer Anthony Mandler to bring the campaign to life in Mexico City. Known for his work with artists including Taylor Swift, Rihanna, Eminem, JAY Z and Beyonc\u00e9, Mandler brings a cinematic approach that blends intimate, character driven moments with high energy sequences, elevating the campaign into a visually driven cultural narrative.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThe influence that LOTTO has had both on sport and culture is undeniable over the last 5 decades. With this campaign we wanted to continue that tradition of injecting the brand within the Global conversation of not just Football but also the ever-changing diversity of cultures that exist behind the sport. In a way LOTTO becomes the lease through which we see the world, one where the GAME becomes the inciting incident of our lives.,\u201d said Anthony Mandler, Director.<\/span><\/p>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto; text-align: center; display: block; clear: both;\">\n<a title=\"Hip-Hop hats, buckets, snapbacks, beanies.\" href=\"https:\/\/rapindustry.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" alt=\"\" width=\"800\" height=\"500\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\"\/><img decoding=\"async\" class=\"aligncenter wp-image-64516 size-full\" src=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" alt=\"\" width=\"800\" height=\"500\"\/><\/a><\/div>\n<p><span style=\"color: #000000;\">\u2018Legends Begin with LOTTO\u2019 will roll out globally across digital and social platforms throughout 2026, supported by ongoing storytelling and cultural moments timed to the world\u2019s biggest stages in sport. As LOTTO continues to expand at the intersection of sport and culture, the campaign reinforces the brand\u2019s commitment to a new generation of influence, where performance, creativity and style move seamlessly across borders.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Iconic Italian sports and lifestyle brand LOTTO today announced the launch of its 2026 global brand campaign, \u2018Legends Begin with<\/p>\n","protected":false},"author":1,"featured_media":70535,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,1165,10376,39],"class_list":["post-70534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-scenes","tag-flavor-flav","tag-lenny-s","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019 - Hip Hop News<\/title>\n<meta name=\"description\" content=\"&quot;We approached our casting of the &quot;starting 11&quot; as a collective of athletes, creators, and cultural architects who don&#039;t just show up in moments, but define them,&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019 - Hip Hop News\" \/>\n<meta property=\"og:description\" content=\"&quot;We approached our casting of the &quot;starting 11&quot; as a collective of athletes, creators, and cultural architects who don&#039;t just show up in moments, but define them,&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/\" \/>\n<meta property=\"og:site_name\" content=\"Hip Hop News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T17:38:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/\",\"name\":\"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019 - Hip Hop News\",\"isPartOf\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1\",\"datePublished\":\"2026-05-07T17:38:12+00:00\",\"dateModified\":\"2026-05-07T17:38:12+00:00\",\"author\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\"},\"description\":\"&quot;We approached our casting of the &quot;starting 11&quot; as a collective of athletes, creators, and cultural architects who don&#039;t just show up in moments, but define them,&quot;\",\"breadcrumb\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#primaryimage\",\"url\":\"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#website\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/\",\"name\":\"Hip Hop News\",\"description\":\"Hip Hop News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\",\"name\":\"News\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019 - Hip Hop News","description":"&quot;We approached our casting of the &quot;starting 11&quot; as a collective of athletes, creators, and cultural architects who don&#039;t just show up in moments, but define them,&quot;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/","og_locale":"en_US","og_type":"article","og_title":"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019 - Hip Hop News","og_description":"&quot;We approached our casting of the &quot;starting 11&quot; as a collective of athletes, creators, and cultural architects who don&#039;t just show up in moments, but define them,&quot;","og_url":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/","og_site_name":"Hip Hop News","article_published_time":"2026-05-07T17:38:12+00:00","og_image":[{"url":"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg","type":"","width":"","height":""},{"url":"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg","width":1920,"height":1190,"type":"image\/jpeg"}],"author":"News","twitter_card":"summary_large_image","twitter_image":"https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg","twitter_misc":{"Written by":"News","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/","name":"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019 - Hip Hop News","isPartOf":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#primaryimage"},"image":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#primaryimage"},"thumbnailUrl":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1","datePublished":"2026-05-07T17:38:12+00:00","dateModified":"2026-05-07T17:38:12+00:00","author":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2"},"description":"&quot;We approached our casting of the &quot;starting 11&quot; as a collective of athletes, creators, and cultural architects who don&#039;t just show up in moments, but define them,&quot;","breadcrumb":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#primaryimage","url":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1","contentUrl":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/flavor-flav-lenny-s-and-more-tapped-for-legends-begin-with-lotto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/site.itshrt.com\/hiphopmagizine\/"},{"@type":"ListItem","position":2,"name":"Flavor Flav, Lenny S and More Tapped for \u2018Legends Begin with LOTTO\u2019"}]},{"@type":"WebSite","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#website","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/","name":"Hip Hop News","description":"Hip Hop News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/site.itshrt.com\/hiphopmagizine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2","name":"News","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/"}]}},"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=150&resize=150,150&ssl=1","medium":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=300&resize=300,300&ssl=1","medium_large":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=768&resize=768,0&ssl=1","large":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1024&resize=1024,1024&ssl=1","1536x1536":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1536&resize=1536,1536&ssl=1","2048x2048":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=2048&resize=2048,2048&ssl=1","colormag-highlighted-post":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=392&resize=392,272&ssl=1","colormag-featured-post-medium":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=390&resize=390,205&ssl=1","colormag-featured-post-small":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=130&resize=130,90&ssl=1","colormag-featured-image":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,445&ssl=1","colormag-default-news":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=150&resize=150,150&ssl=1","colormag-featured-image-large":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1400&resize=1400,600&ssl=1","colormag-elementor-block-extra-large-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=1155&resize=1155,480&ssl=1","colormag-elementor-grid-large-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=600&resize=600,417&ssl=1","colormag-elementor-grid-small-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=285&resize=285,450&ssl=1","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=575&resize=575,198&ssl=1"},"magazineBlocksPostAuthor":{"name":"News","avatar":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"Iconic Italian sports and lifestyle brand LOTTO today announced the launch of its 2026 global brand campaign, \u2018Legends Begin with","magazineBlocksPostCategories":["NEWS"],"magazineBlocksPostViewCount":15,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=800&resize=800,500&ssl=1",800,500,false],"medium":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=300&resize=300,300&ssl=1",300,300,false],"thumbnail":["https:\/\/i2.wp.com\/rapindustry.com\/wp-content\/uploads\/2026\/04\/hip-hop-hats.jpg?w=150&resize=150,150&ssl=1",150,150,false]},"magazine_blocks_author":{"display_name":"News","author_link":"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-1\">NEWS<\/a>","_links":{"self":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/70534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/comments?post=70534"}],"version-history":[{"count":0,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/70534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/media\/70535"}],"wp:attachment":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/media?parent=70534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/categories?post=70534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/tags?post=70534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}