{"id":55056,"date":"2026-02-18T21:44:01","date_gmt":"2026-02-18T21:44:01","guid":{"rendered":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/"},"modified":"2026-02-18T21:44:01","modified_gmt":"2026-02-18T21:44:01","slug":"kelloggs-frosted-flakes-and-j-i-d-team-up","status":"publish","type":"post","link":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/","title":{"rendered":"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up."},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\">\n<p><span style=\"color: #000000;\">Kellogg\u2019s Frosted Flakes\u00ae and Tony the Tiger\u00ae and\u00a0\u00a0hip hop artist J.I.D partner up for a new culture collaboration to reimagine the iconic \u201990s jingle into a cultural hype anthem titled \u201cHEY TONY!\u201d The new song launch is paired with limited-edition Kellogg\u2019s Frosted Flakes, Tony the Tiger and J.I.D \u201cDay Ones\u201d merchandise and a Kellogg\u2019s Frosted Flakes \u201cDay Ones\u201d cereal box\u2014featuring J.I.D on the front of his favorite cereal, specially illustrated just for this collectible drop.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cKellogg\u2019s Frosted Flakes and Tony the Tiger were a real staple in our house growing up. It was just part of the routine,\u201d J.I.D said. \u201cSo, reimagining the iconic \u2018Hey Tony\u2019 jingle felt like a no-brainer. I still remember catching the commercials as a kid, and that nostalgia is real\u2014but this is also a chance to bring that energy forward and help hype up the next generation with a soundtrack that motivates them to show up, stay focused, and unlock their potential.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The new full-length track brings a fresh, modern sound to the beloved jingle, blending J.I.D\u2019s signature rhythmic flow with original verses that reflect the familiar, motivating energy of Tony the Tiger and uplifting mood boost of Kellogg\u2019s Frosted Flakes cereal. J.I.D\u2019s style of affirmational Hip Hop mirrors the brand\u2019s core beliefs of confidence, optimism and reaching your potential.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><iframe title=\"JID x Tony the Tiger: HEY TONY! (Lyric Video)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M6oz9HZmhSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe title=\"JID x Tony the Tiger: HEY TONY! (Lyric Video)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M6oz9HZmhSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">\u201cKellogg\u2019s Frosted Flakes and Tony the Tiger have always stood for encouragement and belief,\u201d said Laura Newman, Vice President of Brand Marketing at WK Kellogg Co. \u201cHip Hop is a culture built on that same energy, so teaming up with J.I.D. was a natural connection for us to bring back \u2018Hey Tony\u2019 in a way that honors helping to bring out your greatness for a new generation.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The new track \u201cHEY TONY!\u201d debuts at the Kellogg\u2019s Frosted Flakes \u201cDay Ones\u201d Bowl Game hosted by Kellogg\u2019s Frosted Flakes and J.I.D on Sunday, February 22, 2026. With Tony the Tiger\u2019s longstanding history supporting sports on and off the field and J.I.D having played football growing up, the \u201cDay Ones\u201d Bowl Game is a true homage to \u201cDay Ones,\u201d bringing together culture, community and music.<\/span><\/p>\n<p><span style=\"color: #000000;\">The showcase will feature a marching band driven pep rally by J.I.D\u2019s alma mater, Stephenson High School \u201cSonic Sound\u201d Marching Band from Stone Mountain, Georgia, and four games of 7\u00d77 football between four local teams competing for the championship title. Plus, all four teams will receive a donation from Kellogg\u2019s Frosted Flakes \u2013 Mission Tiger\u2122\u2014 to support funding for new equipment, improving facilities etc.<\/span><\/p>\n<p><span style=\"color: #000000;\">J.I.D, for the first time, will give an exclusive half-time performance of \u201cHEY TONY!\u201d alongside other catalogue tracks. <\/span><span style=\"color: #000000;\">All participating athletes will also receive the limited-edition Kellogg\u2019s Frosted Flakes, Tony the Tiger and J.I.D \u201cDay Ones\u201d merchandise and Kellogg\u2019s Frosted Flakes \u201cDay Ones\u201d cereal box.<\/span><\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t\t\t\t\t\t\t<\/div>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6606220950177433\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- ItShrt Hip Hop Magizine News -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-6606220950177433\"\r\n     data-ad-slot=\"9431463036\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Kellogg\u2019s Frosted Flakes\u00ae and Tony the Tiger\u00ae and\u00a0\u00a0hip hop artist J.I.D partner up for a new culture collaboration to reimagine<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-55056","post","type-post","status-publish","format-standard","hentry","category-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up. - Hip Hop News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up. - Hip Hop News\" \/>\n<meta property=\"og:description\" content=\"Kellogg\u2019s Frosted Flakes\u00ae and Tony the Tiger\u00ae and\u00a0\u00a0hip hop artist J.I.D partner up for a new culture collaboration to reimagine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Hip Hop News\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T21:44:01+00:00\" \/>\n<meta name=\"author\" content=\"News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/\",\"name\":\"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up. - Hip Hop News\",\"isPartOf\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#website\"},\"datePublished\":\"2026-02-18T21:44:01+00:00\",\"dateModified\":\"2026-02-18T21:44:01+00:00\",\"author\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\"},\"breadcrumb\":{\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#website\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/\",\"name\":\"Hip Hop News\",\"description\":\"Hip Hop News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2\",\"name\":\"News\",\"url\":\"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up. - Hip Hop News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/","og_locale":"en_US","og_type":"article","og_title":"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up. - Hip Hop News","og_description":"Kellogg\u2019s Frosted Flakes\u00ae and Tony the Tiger\u00ae and\u00a0\u00a0hip hop artist J.I.D partner up for a new culture collaboration to reimagine","og_url":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/","og_site_name":"Hip Hop News","article_published_time":"2026-02-18T21:44:01+00:00","author":"News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/","name":"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up. - Hip Hop News","isPartOf":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#website"},"datePublished":"2026-02-18T21:44:01+00:00","dateModified":"2026-02-18T21:44:01+00:00","author":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2"},"breadcrumb":{"@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/kelloggs-frosted-flakes-and-j-i-d-team-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/site.itshrt.com\/hiphopmagizine\/"},{"@type":"ListItem","position":2,"name":"Kellogg\u2019s Frosted Flakes\u00ae and J.I.D Team Up."}]},{"@type":"WebSite","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#website","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/","name":"Hip Hop News","description":"Hip Hop News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/site.itshrt.com\/hiphopmagizine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/site.itshrt.com\/hiphopmagizine\/#\/schema\/person\/1d8ae7348e048cb7984f26b4dd818ff2","name":"News","url":"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/"}]}},"magazineBlocksPostFeaturedMedia":{"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"colormag-highlighted-post":false,"colormag-featured-post-medium":false,"colormag-featured-post-small":false,"colormag-featured-image":false,"colormag-default-news":false,"colormag-featured-image-large":false,"colormag-elementor-block-extra-large-thumbnail":false,"colormag-elementor-grid-large-thumbnail":false,"colormag-elementor-grid-small-thumbnail":false,"colormag-elementor-grid-medium-large-thumbnail":false},"magazineBlocksPostAuthor":{"name":"News","avatar":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"Kellogg\u2019s Frosted Flakes\u00ae and Tony the Tiger\u00ae and\u00a0\u00a0hip hop artist J.I.D partner up for a new culture collaboration to reimagine","magazineBlocksPostCategories":["MUSIC"],"magazineBlocksPostViewCount":18,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":false,"medium":false,"thumbnail":false},"magazine_blocks_author":{"display_name":"News","author_link":"https:\/\/site.itshrt.com\/hiphopmagizine\/author\/admin\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/e85cf08852547781a5f631f3713dbb5197ed4b54e32ae19c7d5769b8c8504897?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-60\">MUSIC<\/a>","_links":{"self":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/55056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/comments?post=55056"}],"version-history":[{"count":0,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/posts\/55056\/revisions"}],"wp:attachment":[{"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/media?parent=55056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/categories?post=55056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.itshrt.com\/hiphopmagizine\/wp-json\/wp\/v2\/tags?post=55056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}